Nation’s First ‘Verizon Experience’ Store Opens
The nation’s first Verizon Experience store has opened in Southlake, Texas, presenting Verizon Wireless and Verizon Communications products and services in high-tech, consumer-friendly style.
The 5,000-square-foot flagship store allows customers to play, connect, watch and listen to Verizon Wireless’ and Verizon Communications’ broadband-rich, entertainment-oriented and productivity enhancing wireless and wireline services-in a single store visit.
Verizon’s newest retail environment brings together the services offered by Verizon Wireless and Verizon Communications in a setting where customers can touch and try products, engage dynamic interactive displays and demonstrations, and consult with specially-trained product experts who will accompany customers as they shop for the latest in technology services. The Verizon Experience store will greet visitors with the very latest technology: over-sized, high-definition plasma television screens featuring Verizon’s FiOS TV service; a gaming station and computers enabling customers to test drive ultra-fast FiOS Internet connection speeds over Verizon’s fiber-optic network; 12 digital electronic information screens; multiple touch-screen computers; interactive kiosks and exhibits; a series of intuitive product demonstrations; and a technical support center.
“The ‘Verizon Experience’ store will demystify how technology improves productivity and makes buying decisions simpler than ever by delivering a shopping experience unlike any other among our peers and
competitors,” said Bon Ingalls, Executive Vice President and Chief Marketing Officer for Verizon Communications.
Studio Red Supports Red Motorazr
Motorola and Sprint have introduced the Red Motorazr V3m, a wireless phone developed to support RED, an initiative founded by Bono and Bobby Shriver to raise awareness and money for The Global Fund to fight AIDS in Africa .
Both Motorola and Sprint will contribute to the fund with each RED Motorazr sold at Sprint. The bold red hue of the Red Motorazr makes a striking statement.
Motorola’s support for RED includes the launch of Studio RED, a series of physical and virtual destinations created to enhance consumers’ mobile experiences.
Studio Red, a place “Where Desire Meets Virtue,” keeps consumers up-to-date on Motorola activities with Red.
Sprint’s NFL Mobile Service Promoted With Reactrix
Sprint has kicked off a new advertising campaign promoting its NFL Mobile Service on the Reactrix Media Network, (www.reactrix.com). The ads are being broadcast by Reactrix on its national media network, an ad medium that makes malls, movie theaters and other public spaces “come alive” with interactive brand experiences.
In an expanded 45-second Sprint ad, consumers will kick teed up footballs on the display area, while being exposed to branded images ranging from a tagline reading, “The Power to Make Every Day Sunday. NFL Mobile, only from Sprint” to branded field stenciling to a Sprintblimp hovering behind the uprights. Each session ends with a call to action, encouraging participants to visit the venue’s authorized Sprint retailer.
“Reactrx’s ability to engage consumers in brand-building activity is a natural for this campaign,” said Anita Bajaj Newton, V.P., Media Integration for Sprint.
Willy WonkaZoid Video Game Candy Dispenser Launched
Nestle’s Willy Wonka has introduced WonkaZoid, the ultimate combination of the two things tweens love most; candy and video games.
The WonkaZoid is a hand-held, refillable candy dispenser that also features a fun, one-of-a-kind video game that features Willy Wonka characters.
All four varieties of WonkaZoid will be displayed at retailers nationwide.
The colorful WonkaZoid displays are designed to attract the attention of tweens, describe the unique new products, and gain off-shelf feature positioning to support the launch of the new product category.
Kiosks Promote ifrogz Custom iPod Cases
ifrogz has opened retail kiosks in malls across the U.S. to showcase its custom iPod cases.
iPod owners can visit the kiosks to mix and match to find their own perfect case. ifrogz custom iPod cases give music lovers more than 300,000 possible case combinations.
“We’re happy to have ifrogz iPod cases available at these new locations around the country,” said Scott Huskinson, President, ifrogz. “People love mixing and matching our Wrapz, Bandz and Screenz to create the prefect cases for their iPods. But if there’s anything they like more than building an ifrogz case online, it's building one in person.”
Qwest Bilingual Sales Kiosks Debut At Food City Stores
Qwest has installed Bilingual Sales Kiosks in Arizona Food City locations where visitors can learn about Qwest products, purchase Qwest services and pay a Qwest bill, while grocery shopping.
Qwest customer service representatives at all Food City locations are fluent in Spanish.
“Qwest recognizes that customers are looking to simplify their lives, and allowing them to learn about Qwest services while they’re out for groceries provides tremendous convenience,” said Hector Placencia, Director of Hispanic Markets for Qwest. "We also find that the face-to-face interaction offered by Qwest kiosks makes purchasing all your voice, video and data services in one place even easier.”
Blueant Displays X3 Micro Bluetooth Headsets
Offering the ultimate in portability, the BlueAnt X3 micro is one of the world’s smallest Bluetooth headsets, available in a range of vibrant colors including black, white, hot pink, gold, bronze and red.
Weighing less than one half ounce, the X3 micro is a high quality full duplex headset with adjustable volume control and inbuilt microphones. The X3 micro is compatible with any Bluetooth mobile phone, Smartphone, PDA or Bluetooth enabled PC or MAC.
The headsets will be displayed in this counter display that attracts attention and supports the line’s high tech appeal.
LG Electronics Debuts Cell Phone Floorstand Display
LG Electronics recently developed a new floor display for its cell phones.
The new display echoes the look and feel of the other members of LG’s display family. It is designed to highlight four cell phones and dispense accessory products. The four products are displayed on a “stage” of green-edge acrylic, powder coated steel and brushed aluminum. Lighting effects add drama and visual appeal.
Each individual phone holder incorporates interchangeable graphics. Each phone is tethered with a security cable.Strong LG branding is used throughout.
This display was created by Concept Designs, a Palo Alto, CA-based p.o.p. display firm.
Electronic Arts Displays New NFL STREET 3 Game
Electronic Arts recently shipped NFL STREET 3 to stores across North America. In NFL STREET 3, gamers can break out of the constraints of traditional gridiron football, take it to the streets and change the game.
NFL STREET 3 lets gamers use the super athletes of the NFL to play football both on the ground and in the air. Once airborne, players can pull off style moves that rack up even more points.
One of the new features in NFL STREET 3 is a new game type called Playbook Elimination, which allows players to tear the page out of an opponent’s playbook if the offensive play ends in a fumble, interception, loss of yards or an incompletion.
Marketing support for NFL STREET includes a wide array of different point-of-purchase materials. NFL Street will be displayed in electronics, toy and game stores across the nation.
HyperScan Game System Hits Store Shelves
HyperScan, manufactured by Mattel, creates a whole new way for tween gamers to play by bringing the best of collector card games and video games together in one easy-to-use system.
HyperScan is a first-of-its-kind hybrid game system that uses RFID technology, allowing players to scan collectible game cards, enhance and modify their game skills and make their video game characters more powerful over time.
Three HyperScan software titles will be available initially.
Hyperscan will be promoted in-store with this unique shelf talker display that explains the game’s new technology.
Visioneer Displays RoadWarrior
Visioneer, Inc., a leader in intelligent imaging solutions, has introduced the Visioneer RoadWarrior, an easy-to-use yet powerful mobile scanner for handling all the document needs of the business traveler, from expense receipts to business cards and documents.
The RoadWarrior is also an ideal solution for scanning and converting documents into searchable Adobe Portable Document Format (PDF) files. Visioneer also signed a distribution agreement to bundle Google Search Tools that allow “road warriors” to quickly find documents and maps.
Visioneer is featuring this display at electronics and computer stores.
MTV & Wal-Mart Join Forces To Present Eco-Friendly Exhibit
MTV: Music Television and Wal-Mart have formed “Everyday Green,” a joint initiative to promote sustainability and demonstrate to consumers how to work environmentally-friendly products into their lives. MTV's New York City store, located in Times Square, has been transformed into an eco-friendly exhibit using environmentally-conscious products.
“The ‘Everyday Green’ initiative with Wal-Mart is an amazing forum to help spread the word on how people can make smart, everyday choices that can make a measurable difference toward improving the world,” said Christina Norman, President, MTV.
“MTV connects with the youth generation in a deep, interactive way, which makes them the perfect partner for this unique, educational exhibit,” said John Fleming, EVP, Marketing & Consumer Communications at Wal-Mart Stores.
The Everyday Green exhibit was created by Pompei A.D., a New York based architecture, design and experience branding firm.
Sony Spotlights PlayStation Portable
Sony Computer Entertainment America is making downloadable gaming and other media content available with new PSP Spot Download Stations at select retailers nationwide. Additional efforts at retail, in home, on the Internet, and on the streets are generating strong awareness for the system and everything it offers to consumers who want their gaming and entertainment on-the-go.
Consumers can take their PSP system to participating retailers including Circuit City, GameStop, Target and Toys "R" Us, to download the hottest gaming and entertainment content from a PSP Spot Download Station. These interactive kiosks offer game demos, movie trailers, music clips, mini-strategy guides, wall papers and more, delivering a broad range of content that PSP owners are looking for.
PSP Spot Download Stations will be available at more than 6,000 retailer locations.
Redbox DVD Rental Kiosks To Be Placed In McDonald's Restaurants Nationwide
Redbox, a leading DVD rental service and McDonald’s USA, plan to offer automated DVD rental kiosks in McDonald’s restaurants nationwide. Karen Wells, V.P.,Strategy, McDonald’s USA, said, “Redbox at McDonald’s is value added for our customers.”
Each Redbox DVD rental kiosk holds more than 500 DVDs, representing over 70 of the newest movie releases. Consumers can use a touch screen to select their favorite movies, swipe a valid credit card and go with their movie. Customers can keep the DVD for as long as they’d like for $1 per night.
New Magnolia Stores Feature Lifeware Entertainment Experiences
The new Magnolia stores recently opened in Santa Monica and Santa Clara, CA, are the first consumer retail showcase for the Lifeware digital entertainment and automation solution. Inside these state-of-the-art stores is a fully integrated home designed with Lifeware, which allows consumers to control how they enjoy their digital content, as well as control their lighting, HVAC, security and other subsystems through a single interface.
At the new Magnolia stores, consumers can interact in a number of different Lifeware experiences representing multiple zones throughout the home. Lifeware will be controlling the stores’ Media Room, Media Bar, Home Office, Equipment Closet and Front Door experiences.
“The presence of Lifeware in retail locations provides an opportunity for homeowners to test drive home automation and distributed digital entertainment in the prefect environment,” said Steve Cashman, Exceptional Innovation’s V.P. Sales.
Nordstrom To Sell Music CDs In Stores
Nordstrom is expanding its merchandise offering to include music. Nordstrom will be the exclusive seller of the previously out-of-print Marvin Gaye “Anthology” compilation as well as “An Introduction to Jamie Cullum,” a Nordstrom-exclusive compilation of 10 songs from this much-heralded singer/songwriter. Nordstrom will roll out its music program to all its stores in 2007.
“We want to sell products our customers are interested in,” said Pete Nordstrom, President, Merchandising. “Music and fashion are similarly aligned-we’re encouraged by the response we’ve received from the music industry to collaborate on some compelling music.”
Sam’s Club Partners With Warner Bros. On Screenings Of ‘We Are Marshall’
Sam’s Club and Warner Bros. recently formed a promotional partnership around the theatrical release of “We Are Marshall.”
All 574 Sam’s Club locations in the U.S. offered private advance screening packages for purchase exclusively by Sam’s Club Members. Sam’s Club encouraged its members through direct outreach and through in-club displays to sponsor screenings within their communities for schools, sports teams, clubs and other organizations. Warner Bros.leveraged its relationships with local theatres in proximity to all Sam’s Clubs to arrange for the screenings.
Pontiac & Virgin Megastores Team Up For Co-Branded Promotion
Pontiac and Virgin Megastores are teaming up on a co-branding promotion. Pontiac is launching in-store merchandise towers in all of the North American Virgin Megastores. In exchange, Virgin Megastores will become Pontiac’s musical experts by licensing songs for use in Pontiac commercials and online promotions.
The 8’ tall Pontiac Towers in Virgin Megastores, feature items such as the Pontiac sponsored Virgin Recommends CDs, CDs from emerging artists featured in Pontiac advertising, Pontiac branded merchandise and interactive LCD TV screens where customers can view Pontiac Garage concert performances.
Mark-Hans Richer, Marketing Director, Pontiac, said, “Pontiac’s in-store Virgin presence is just one more way we're providing a tangible brand experience.”
Three-Quarters Of U.S. Adults Currently Subscribe To Wireless Telephone Service
Three-quarters (74%) of U.S. adults say they currently subscribe to wireless (cell or mobile) telephone service, more than those who say they currently subscribe to wireline (landline) service (58%), according to a nationwide survey conducted by Harris Interactive. About one-quarter of cell phone users consider the cell phone their primary means of communication. Some 13% of U.S. adults use only a cell phone or plan to do so within the next six months.
“More and more consumers are cutting the cord and going wireless only,” said Joe Porus, V.P., Harris Interactive. “Ultimately, consumers see wireless as a more convenient, cost effective and personal form of communication.”
More than half (55%) of those who plan to use only a cell phone six months from now say this is because they like the flexibility that a cell phone offers, while 30% say that their wireless plan is actually less expensive than their wireline phone plan. Despite the high percentage of current cell phone users, many adults are reluctant to discontinue their wireline service and go exclusively with wireless or Voice over Internet Protocol (VoIP) service. 37% of those keeping wireline say it is because wireline service works even when the power is out.
Spending for Wireless Service Increases As Non-Voice Products Gain Traction
Overall spending for wireless service has increased significantly from 2004 as customers continue to try new non-voice service offerings such as text messaging and games/music file downloads, according to the J.D. Power and Associates 2006 U.S. Wireless Regional Customer Satisfaction Index (CSI) Study.
During the past three-year period, the average monthly wireless bill has increased from $55 in 2004 to $66 in 2006. The increase in monthly spending comes mainly from a rise in overall wireless usage, new reported product/service uptake in data and text messaging, and WNP (Wireless Number Portability) fees. The trend in higher monthly spending will likely continue, as the level of usage of non-voice products has risen substantially. For example, the percentage of wireless customers using text messaging on a regular basis has risen form 19% in 2005 to 25% in 2006.
“It will be important for wireless carriers to continue to roll out new services and products to increase customer revenue as industry penetration slows and customer retention becomes more critical,” said Kirk Parsons, Director, Wireless Services at J.D. Power & Associates.
Consumers Embracing Notebook Computers
Homes are embracing notebook computers, with nearly 52 million as the home’s primary computers, according to analysis released in the 2006 Home PC Brand Profile report from MetaFacts.
These 51.8 million notebooks are 30.2% of U.S. primary home computers. Not all brands are equal when it comes to mobilizing their customers. In Apple households, over half (52%) of the personal computers are notebooks. In HP/Compaq households, just under one in six (16.1%) are notebook computers, while 46.1% of Dell PCs at home are notebooks.
More than two-thirds of Apple and half of Dell and HP/Compaq primary home computers are less than 2 ½ years old. Nearly half (46%) of Apple's base is age 55 and older, almost double the share of average home PC users (25.2%). “Apple can claim long-time loyalists, but its future among the young technoliterati is an interesting dynamic,” said Dan Ness, Principal at MetaFacts. “Gateway currently has the lead among the 18- 24-year-olds,” Ness said.
Report On $22 Billion Toy Industry
The NPD Group, Port Washington, NY, sees signs of revitalization for the $22 billion U.S. toy industry. Despite a slow start to the year, some categories are showing sizeable gains including Youth electronics (up 23%), Vehicles (up 8%) and Building Sets (up 3%).
One key indicator of strength within the toy industry is kids’ intense interaction with toys. According to NPD’s Kids Leisure Time Study recently commissioned by the Toy Industry Association, over 81% of kids ages 5-12 play with toys every week. Additionally, playing with toys is second only to watching TV in terms of timeshare with 9% of available free time devoted to playing with toys, or over 9 hours per week on average.
According to the Study, the top 5 ways kids spend their free time are: TV/Movies (16%), Playing with toys (9%), Being with friends (6%), Recreational Computer (6%) and Video Games (6%).
In addition, parents appear willing to spend more than they have in the past for innovative, engaging toys. In fact, the average retail price for toys has risen 4% from 2003 to 2005 in part due to higher ticket items.
Another indicator for future growth in the toy industry stems from U.S. population trends. Over the next five years there will be nearly 6% more kids ages 5 and under in the U.S. than there are today .There will also be nearly 4% more kids ages 6 to 8.
ABI Research Predicts GPS-Based
Personal Locator Services To Reach More Than 20 Million Consumers By 2011
Personal locator services based on the GPS-enabled mobile phone will grow from their current small user-base of just 500,000 in North America to more than 20 million subscribers in 2011, according to a new study from ABI Research.
Such location-based services, recently launched as “family-finder” options by Sprint Nextel, Verizon Wireless and Disney Mobile, have now been joined by a new offering from youth-oriented mobile operator Helio. The “Buddy Beacon” service allows users of Helio’s Samsung Drift handsets to build a “buddy list” and broadcast their locations to each other for display on GPS-linked maps.
Home Theater Market To Reach $8 Billion
One third of home theater owners plan to purchase a new component for their primary TV room or home theater system during the next year, according to the Consumer Electronics Association (CEA).
Total investment among home theater owners for the coming year is expected to be around $1,700 per household finds the CEA Study, “Home Theater Opportunities.” In addition, non-owner households plan to invest an average of $1,400 in home theater technologies. The study also found that consumers have already made significant investments in their existing home theater systems with a strong emphasis on displays.
Sean Wargo, CEA Director of Industry Analysis. “The survey shows, when it comes to home theaters, sound and video quality are equally important to consumers.”
HD-DVD Key To Home Video Revenue Growth, Says Kagan Research
High-Definition DVD is key to home video revenue growth, according to a new study from Kagan Research, the State of Home Video.
“In 2006, the bulk of the $16.9 billion revenue will come from standard-definition DVD,” said Wade Holden, Kagan Analyst. “By 2009, VHS will be virtually extinct and high-definition DVD revenue should grow to more than $2.6 billion as the format war works itself out, either via one winning format or a combination HD DVD/Blu-ray player being introduced to the market. By 2015, VHS will be history and high-definition DVD will be the major-market shareholder with $18.3 billion in revenue.”
Rental revenue will decline throughout the next decade predicts Kagan as VOD technologies gain a larger following. Total rental revenue is estimated to reach $4.2 billion by 2015.
Interest In Next-Generation Game Consoles Centered Among Current Console Gamers
A new survey has shown that despite efforts by video game console manufacturers to extend their reach to non-gamers, interest in next-generation consoles is largely centered among those who are current console gamers.
According to ABI Research, 18% of all consumers said they are likely to buy a game console in the coming year. Interest is much higher among those who currently play on a console, with 42% of PlayStation 2 owners, 55% of Xbox owners and 54% of GameCube owners indicating they are likely to buy a new console.
Michael Wolf, ABI Research Director, said, “While we think that the market of console owners will likely expand beyond its current base, we believe that the market for the next 1 to 2 years will be driven by current console owners upgrading to the new generation.”
While the overall percentage of PlayStation 2 owners showing interest in a next-generation console today was lower than that of other console owners, their intensity of loyalty to Sony products was higher when considering a next generation purchase. The research showed that 60% of those who own a PS2 and are considering a new console are likely to buy a PS3, which exceeded the 45% of Xbox owners looking to buy an Xbox 360 and 46% of GameCube owners looking to buy a Wii.
‘Must Have’ Features Increase Purchase Intent Of Next-Gen Game Consoles
Specific “must-have” features are so important to some consumers they would be willing to buy a next generation video game console as soon as it becomes available, regardless of price, according to a report released by The NPD Group. Appealing game titles is the most important feature, with 87% of respondents claiming this as their number one concern.
According to the report, males and those under age 35 are the most passionate about the overall features of the next generation systems but Heavy Gamers, those who spend the most time and money on video games, are more likely than all other segments to emphasize the importance of these systems having appealing game titles, wireless controllers, Wi-Fi capability, and the ability to play online.
Tulip Ego Laptop Debuts at Barneys NY
The Tulip Ego luxury laptop from Dutch company Ego-Lifestyle, is now available through Barneys New York and select stores nationwide.
The laptop’s curved handles, round shape and interchangeable “skins” that come in a variety of designer fabrics, colors and finishes, make this an ideal luxury laptop for the fashion conscious consumer.
ProForm Elliptical With GameFit Console Launched
ProForm has introduced fitness equipment that integrates games, enabling game play to be controlled by exercise intensity. With the GameFit consoles on ProForm Ellipticals, the games get easier to play the harder you exercise. The ProForm 20.0 CrossTrainer Elliptical with the special GameFit console features two proprietary games-Fat Blocker and Calorie Destroyer.
Boost Mobile Launches Female-Friendly Phones
Boost Mobile has introduced the Motorola i835 handsets in purple and white, to appeal to female customers.
The purple handset comes preloaded with feminine wallpapers such as “Sweet Lilac” and music and voice ringtones featuring a personal butler. The Motorola i835 in white is candy striped and has an exterior screen that lights up with vibrant disco lights that move to the beat of a MIDI ringtone.
Melitta Smart Mill & Brew Features MSN Direct
The Melitta Smart Mill & Brew with MSN Direct is the first coffee maker to display real-time weather information. Incorporating Microsoft’s Smart Personal Objects Technology (SPOT), the coffee maker detects weather conditions through MSN Direct and brews coffee from either whole beans or ground coffee.
“This is a fun, new way to get weather with a quick glance,” said Eric Lang, General Manager of the SPOT initiative at Microsoft.
Sony Expands Handycam Camcorder Line
To meet the growing popularity of video web sites, Sony has expanded its line of hard disk drive camcorders. The Sony Handycam camcorder line includes five models, with such features as 60GB of hard disk drive storage, high-definition recording, and Dolby Digital surround recording.
Linda Vuolo, Marketing Director, Camcorders, Sony, said, “Our PC-friendly hard disk drive camcorders have helped us grow the market.”
Vulcan Spring has introduced The Super Pullbox Plus, which combines longer extension and greater pull with a ratcheting mechanism. The combination provides the support and pull strength needed for hanging signs along with the ratcheting mechanism to make changing signs easy. Signs stay down when pulled, then with a second tug return to their original position. For more information, contact Vulcan Spring & Mfg. Co., 501 Schoolhouse Road Telford, PA 18969, (Tel) 215-721-1721, (Fax) 215-721-1739, (Web) www.vulcanspring.com.
Vista System International, a world leader in Modular Curved Frame Technology, has unveiled a new line of illuminated signs designed for wall mounting. The wall mounted illuminated signs are available in the most popular sizes, running the gamut from 10" (250 mm) to 48" (1200 mm) with lengths available per customer specification. Finishes are silver, black or custom painted. For more information, contact Vista System, 1800 N East Avenue, Unit 102, Sarasota, FL 34234; (Tel) 800-468-4782, 941-365-4646, (Fax) 888-316-5198, (Web Site) www.vistasystem.us.
Nintendo Spotlights New Wii Game System
Nintendo is going to unprecedented lengths to let people see, feel and experience the new Wii game system.
Gaming for the masses is seen in every element of the marketing campaign, from sampling events in people’s homes to urban “gaming” hours, retail midnight madness events, a multi-city music tour, and hands-on sampling opportunities in malls nationwide.
Hands-on sampling opportunities include a Wii Mall Experience for which Nintendo is setting up interactive kiosks for a two-month period in Westfield shopping centers across the country.
Burger King Offers ‘Dance Revolution’ Toys
Burger King and Konami Digital Entertainment recently delivered the excitement of the video game, “Dance Dance Revolution.” Burger King offered one of eight “Dance Dance Revolution” toy premiums with each purchase of a Kids Meal.
Burger King supported the program with an integrated marketing campaign. A display in Burger King restaurants showcased all the DDR premiums. The toys were enclosed in a plastic display case near the ordering counter.
“Dance Dance Revolution is a unique resource that allows kids to have fun while being physically active,” said Martha Thomas Flynn, Sr. Director, Promotions, at Burger King.
Glaceau Vitaminwater Sponsors Clarkson's ‘Addicted’ Tour
Kelly Clarkson haspartnered with Glaceau Vitaminwater to help spread the word about her “addicted” tour.
As part of the partnership with Vitaminwater, Kelly co-created a limited-edition label for Vitaminwater’s Kiwi-Strawberry variety, complete with her initials and logo. Kelly is also featured in a marketing campaign for Vitaminwater.
Barbie & MAC Cosmetics Form Global Partnership
MAC (Make-up Art Cosmetics) and Barbie are partnering for an unprecedented adult-targeted project to debut in spring 2007. The collaboration with MAC marks the first time ever that Barbie has partnered with an adult prestige cosmetics company.
“As one of the most recognizable faces in the world, it is only fitting that Barbie would partner with MAC, the world's premier color cosmetics company,” said Richard Dickson, Senior Vice President of Marketing, Media & Entertainment, Worldwide for Mattel.
MAC and Mattel share more in common than you might expect, according to James Gager, Sr. V.P. & Creative Director for MAC who said, “Barbie is multi-cultural and global, representing more than 45 nationalities and sold in over 150 countries. Our creative collaboration and staging the beauty image of Barbie around the world is something I am excited about.”
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