Mac’s Wireless Centre Display Offers Cell Phones
Mac’s Convenience Stores recently began selling cellular phones and wireless phone cards to its customers in Western Canada. The Mac’s Wireless Centre Display was developed to attract consumers’ attention to the new product.
The display allows consumers to touch and feel the product and learn about its features and prices. The phone card displays are shaped as vac-formed phones that cover round, metal spinners. Each display holds up to forty dummy cards. The displays were designed to be eye-catching, and take up minimal counter space.
The display was created by Gorrie Marketing Services of Mississauga, Ontario, Canada.
Counter Display Launches Vtech e-Mail Companion
The vtech e-Mail PostBox Companion counter display draws attention to the portable e-mail device that enables users to send and receive e-mail by using just a phone jack. The display was placed in 6,000 Radio Shack stores.
“Educating consumers was the utmost consideration in designing this display, because it is a new product category," said Rich Gausselin, V.P., Marketing at Visual Marketing Inc., Chicago, IL, which created the display.
A take-one pad describes the Companion’s easy to operate benefits. The display features a working keyboard and a display screen, which features a text message to illustrate type size and easy readability. The vtech and Radio Shack logos are emblazoned boldly at the top of the display’s screen-printed header to generate the brand awareness and relationship between vtech and Radio Shack. The header also proclaims, “Not everyone needs a computer. Some of us just need e-mail.”
The counter unit, manufactured of heatbent Sintra with a four-color header, is designed with a soft-flowing geometric curve that mirrors the design of the e-mail PostBox Companion.
Agfa e-box Is Self Service Station For Digital Prints
Agfa is supplying its new Agfa e-box to retailers, an easy-to-use self-service station for digital print orders. Using the e-box as an order station for virtually all digital media and cameras, customers can submit their own digital photo orders using the touch-screen monitor. These orders are automatically printed on photographic paper.
The easy-to-use self-service operation not only cuts down on the costly time spent serving customers, it also reduces the need for additional staff. Another advantage of the e-box is that it gives retailers the chance to win over customers who are already sold on digital technologies-a target group that is still growing. Digital minilabs, like the e-box, operate much like traditional fast film processing equipment with the added ability to produce prints from digital media.
Blockbuster & DIRECTV Host NFL Pro Bowl Balloting
The NFL, Blockbuster and DIRECTV have formed an arrangement in which football fans may vote for players for the 2002 Pro Bowl at more than 5,200 participating Blockbuster stores nationwide. Interactive voting kiosks have been placed in participating Blockbuster stores.
Consumers who purchase a DIRECTV system at Blockbuster stores will be entered in a sweepstakes for a chance to win one of 10 trips to the Pro Bowl in Hawaii after the NFL season. DIRECTV is the exclusive mini-dish distributor of NFL Sunday Ticket, the NFL”s satellite subscription package of Sunday afternoon games.
Curt Andrews, Sr. V.P., Marketing for Blockbuster, said, “Many of our customers are NFL fans, and with more than 70% of the U.S. population loving within 10 minutes of a Blockbuster store, it makes perfect sense for Blockbuster to host balloting for the 2002 Pro Bowl.”
Xerox Debuts Demo Flash Display
Xerox was looking to penetrate the low cost printer market through mass retailers. This display system was created to launch the Xerox M750 Color Ink Jet Printer in a minimal 2’ space. This space efficiency allowed Xerox to be easily placed in its two largest retailers, Best Buy and Staples.
The biggest selling feature of the display was the interactive Demo Flash actuator, which allowed a prospect to touch a button and see a M750 color print sample immediately. The actuator used a flash card that is easy to change and allowed for quick-change outs of print samples or promotions.
The Xerox Demo Flash Display was created by JPMS, a Santa Fe Springs, CA-based display firm.
Pioneer Electronics Displays Auto Media Products
Pioneer Electronics USA needed a cutting-edge, permanent display that would demonstrate the benefits of its new audio-visual and navigation equipment for automobiles, vans and RVs.
Rapid Displays, Union City, CA, created a metal display that includes a simulated drop down screen and plastic dashboard and back-rest forms. The display was created using multi-media, vacuum-formed plastics, metal, Sintra, laser-cut lettering and wood. Rapid Displays was responsible for the creative design, engineering, production and the complete fulfillment of the display.
Kmart Displays Support New Harry Potter Movie
Harry Potter fans can head to Kmart for a magical mix of toys, apparel and merchandise inspired by the release of “Harry Potter and the Sorcerer’s Stone.”
Kmart is promoting the movie with national in-store contests. Stores are displaying a life-size seven-foot, four-inch Hagrid standee. Every store will conduct a drawing for one lucky winner to take Hagrid home.
In addition to the four best-selling books, toys inspired by Harry Potter are expected to be at the top of children's wish lists this holiday season. Harry Potter trading card games, Harry Potter Casting Stones and Bertie Bott’s Every Flavor Jelly Beans also are guaranteed winners for any Potter fan, and all are available at Kmart.
WHV Merchandiser Unleashes ‘Cats & Dogs’
Warner Home Video’s “Cats & Dogs” has been released on VHS and DVD on display in this floor merchandiser.
“Having enjoyed a stellar theatrical release, Cats & Dogs will continue to charm children and adults on VHS and DVD," said Ewa Martinoff, WHV Vice President, Family Entertainment Marketing. "The winning combination of an all-star cast and top-dog DVD extras makes this blockbuster release a must-have for any video library."
Cats & Dogs is backed by a multimillion dollar national marketing campaign targeting both parents and children including national broadcast, print, radio, in-school, in-store and online support. Frontline marketing will provide backlit displays, header cards and front loaders to over 2,000 stores nationwide. VHS merchandisers are available in 18-, 24-, 36-, 48- and 60-unit configurations, with 36 VHS/12 DVD and 48 VHS/12 DVD mixed-units also available to retailers.
Dr Pepper Runs Holiday Promo With Nintendo GameCube
Dr Pepper and Nintendo are collaborating on a promotion for the 2001 holiday season that will give Dr Pepper consumers a chance to instantly win a Nintendo GameCube system.
“Video gaming is a perfect fit with Dr Pepper's core 18- to 34-year-old consumers, and giving them a chance to win Nintendo’s newest system will make this holiday season more exciting than ever,” said Bev Sorensen, Dr Pepper Promotions Manager. “The Nintendo GameCube will be one of this year’s hot gift items, and we’re providing consumers with opportunities to get them free as prizes.”
Dr Pepper is supporting the promotion with a multi-million-dollar marketing effort. Point-of-sale materials include a 54-inch by 60-inch “display spectacular,” pole signs, shelf talkers, static clings, cold vault danglers, shelf intruders, header cards and a recliner rack for 2-liter bottles.
Kmart Launches Promos For 'MONSTERS, INC.'
Kmart Corp. is supporting Walt Disney Pictures’ “MONSTERS, INC.” with exclusive products and frightfully fun in-store promotions with Pepsi-Cola and Frito-Lay, Inc.
Kmart stores are displaying a towering life-size Sulley standee. Every store will conduct a drawing for one lucky winner to take Sulley home. Kmart is also running a BlueLight Special featuring customer samplings of the new Doritos 3D's “Monster Colorz” snacks, which turn the tongue blue when eaten.
General Mills Cereals To Include Software
General Mills is offering Hasbro family game software including Monopoly Jr., Boggle, and Ultimate Yahtzee, on its cereal boxes. “We’ve taken cereal premiums to a whole new level,” said Pam Kermisch, Promotions Manager, General Mills.
The CD-ROMS are attached to boxes of Cheerios, Lucky Charms, Golden Grahams and Cinnamon Toast Crunch. Each CD-ROM is visible on the front of the cereal box, so consumers can easily collect all five games.
Brother International Corrugated Floorstand
This display was designed to display a maximum number of machines with accessories and it was also required to show a functioning machine with actual samples. This floorstand was a strong prepacked unit capable of accommodating the functioning machine along with samples that demonstrated the capabilities of the machine. The display contained a litho riser which depicted the various uses for the machine. The top shelf was also printed with flexographic print direct to corrugated demonstrating additional product information. Pricing information was provided for the retailer on the front of the shelf with additional consumer information provided in a booklet secured to the top shelf. This promotion was so successful that a repeat order is in process as well as plans to expand into other retail outlets. The Brother International Corrugated Floorstand was created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, VA 23150.
American Gramaphone Manheim Steamroller Christmas Display
Manheim Steamroller’s new CD display introduced "Christmas Extrordinare" with this large display bin that holds 144 CD’s as well as 48 concert DVD’s and 16 piano books. “Christmas Extrordinare” is featured with a UV coated 24-point “pop-out” on the litho laminated header sign, simulating a wrapped CD case. The display also spotlights the new 4-pack CD ”Christmas Collections.” Intrigue has been added to the display by using 24-point "lug-ons" on the base giving the display softer line and holiday appeal. The material used for the body of the display is rod-coated 200# B-flute bleach corrugated fiber board. The rod-coating process gives the display color continuity and color intensity. The Manheim Steamroller Christmas Display was created by Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117.
Colgate-Palmolive PDQ Promotional Merchandiser
This display was designed to highlight Colgate's children's toothbrushes and toothpaste by tying it in with a heavily promoted Disney movie launch. This merchandiser features character brushes and paste with a graphic tie in to the launch of Monsters, Inc. A corrugated floorstand with the same graphics was also produced as a companion piece. Based on past performance of this type of promotional display, placement of product and sales are expected to be very strong. The Colgate Palmolive Corrugated PDQ Promotional Merchandiser was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
SlimVision is a new product from Palmer Promotional Products. This illuminated sign was constructed using SlimVision technology which provides an ultra slim appearance on both single and double sided signs using an aluminum housing, without hinges or other visible ports of graphic entry. This is combined with screen printed acrylic panels to create an exciting retail signage system. For more information, contact Palmer Promotional Products, 23001 W. Industrial Drive, St. Clair Shores, MI 48080.
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