Samsung Opens In Store Environments At Office Depot
Samsung Electronics Canada has announced a strategic retail partnership with Office Depot, Inc. which entails opening Samsung Store In Store Environments at Office Depot stores.
“The new partnership provides Canadians with a specialized environment dedicated to top of the line Samsung products and technologies within a respected retail outlet,” said J.S. Rho, President of Samsung Electronics Canada.
The Samsung Store in Store Environment was designed to meet the needs of each Office Depot location. “Small” measures at a maximum of 9' x 12', “medium” measures a maximum of 18' x 16' and “large” measures a maximum of 16' x 24'.
The Samsung Store in Store Environment features the latest Samsung technology such as LCD and Plasma televisions, the Home Theatre in a Box, Samsung’s new YEPP mp3 players, printers, the F.A. Porsche designed TFT-LCD monitor series, DVD players with memory stick technology, the SyncMaster 152T, and a new line of Digital camcorders.
Bose Endcap Demonstrates Home Entertainment System
Bose is using this permanent endcap display to demonstrate its 3.2.1. Home Entertainment System.
The sleek, state-of-the-art fixture features a clear side panel, which explains to the consumer how Bose’s proprietary signal processing delivers an exciting surround sound experience for movies, music and sports, from only two speakers.
The Bose 3.2.1. Endcap was produced by Harbor Industries, Inc., a point-of-purchase display company located in Grand Haven, MI.
AT&T Wireless Display Showcases 3G Technology
AT&T Wireless required a display that would reflect the exciting qualities of new 3G phone technology.
Curved shapes, metals and acrylics were used to give this display a “high tech” look. Color, along with wood surfaces were combined to bring in a softer appearance. An inviting openness was achieved by hanging various elements off two vertical poles.
More than 2,000 displays were produced for AT&T Wireless retailers.
The AT&T 3G Platinum display was designed and produced by Display Network, a p.o.p. display firm located in West Chicago, IL.
WHV Partners With Top Brands For 'Scooby-Doo' Release
Warner Home Video is bringing “Scooby-Doo” to DVD and VHS, backed by an extensive promotional campaign, including partnerships with such brands as Coca-Cola, General Mills, Kelloggs, Keebler, Heinz and One-A-Day Kids Multivitamins. Consumer offers of more than $15 in savings on various products can be found in each specially marked DVD and videocassette.
A hit soundtrack promotion features an in-pack mail-in rebate offering $3 off the purchase of the soundtrack as well as an instantly redeemable $2 coupon featured on merchandiser tear pads. DVD special features include deleted scenes, four min-featurettes, an Outkast music video, and interactive games.
In support of the launch, DVD and VHS merchandisers are being offered in 95-, 60-, 54-, 48-, 42-, 36-, 24- and 18- mixed unit configurations.
Floorstand Promotes ‘Bob The Builder Big Game’
Hit Entertainment is using this floorstand to promote its ‘Bob The Builder Big Game’ videos.
Larger than life contour figures of both Bob The Builder and Wendy generates immediate brand awareness and appeal to both girl and boy markets. The bright logo on the display header helps to capitalize on the Bob The Builder brand. The display incorporates the soccer theme graphics of the video packaging. The tray design provides full facing of product and ease of shopability. It ships pre-packed and requires minimal set-up at retail.
The Bob The Builder Big Game floorstand was produced by Great Northern Corp. Display Group located in Racine, WI.
Men In Black II Displays Land In Video Stores
Columbia TriStar Home Entertainment (CTHE) is launching ‘Men In Black II,’ on Special Edition DVD and Video, backed by an aggressive media and p.o.p. advertising campaign. Promotional partners for ‘Men In Black II’ include Ray-Ban Sunglasses, Hamilton watches, and Icee. Loews Cineplex Entertainment will communicate a “Watch & Win” game through special lobby displays. Displays at approximately 1,000 am/pm locations feature custom Icee flavors, such as ‘Men In Black Blackberry.’
CTHE is offering an array of p.o.p. materials supporting the “Men In Black II” videos and DVDs.
Warner Home Video Displays ‘Timeless Treasures’
This holiday season, Warner Home Video is presenting ‘Timeless Treasures,’ classic movies including the first DVD release of “The Incredible Mr. Limpet,” as well as “The Wizard Of Oz” and “Willy Wonka And The Chocolate Factory.”
The Timeless Treasures Collection is being supported by a million dollar marketing and advertising campaign targeting parents and children. Colorful merchandisers include a mix of The Incredible Mr. Limpet, The Wizard Of Oz and Willy Wonka And The Chocolate Factory in eight different configurations. Promotional partners include Nestle, which will promote The Timeless Treasures Collection on more than 2.4 million candy bars and 5,000 header cards through the holiday season. Reynolds Wrap is distributing a full-page FSI to more than 60 million homes to support the Timeless Treasures Collection.
RadioShack Debuts New Prototype Store
RadioShack has unveiled its new prototype store concept in Fort Worth, TX. Leonard Roberts, CEO of RadioShack, said, “This store design supports our focus on anchor businesses and the growing digital product revolution and allows us to expand our product assortment.”
Customer flow has been redesigned around the sales counter located in the middle of the store. Store signage tells customers where merchandise is located. The bright color schemes remain, yet color palettes can be changed inexpensively through innovative wall systems. The new store prototype is larger than the typical Radio Shack, to allow for wider aisles.
Boost Mobile Targets Youth Market
Nextel Communications, in association with the founders of the Boost brand, is launching Boost Mobile, a lifestyle-based telecommunications brand that will exclusively target the youth market in the U.S.
Mobile games are an integral feature of the offering and Boost Mobile has already secured an agreement with international entertainment software publisher THQ Inc. The Motorola wireless phones in the launch will be preloaded with Tetris and World Wrestling Entertainment. Key to the Boost Mobile branding and awareness strategy is the sponsorship of action sports events and teams, television programs, festivals, concerts, and other youth-centric activities. Boost Mobile’s planned retail distribution channels will include convenience stores, as well as non-traditional outlets such as youth fashion retailers that focus on music, surf, skate and snow-related activities.
KB Toys Opens Seasonal Store On Fifth Avenue In NYC
KB Toys is opening a full line super store on New York’s Fifth Avenue, remaining open only during the holiday season. The store will serve as a barometer for future growth potential in major metropolitan markets.
“KB Toys is taking advantage of a timely real estate opportunity to showcase our renewed emphasis on the customer in this landmark location, said Mark Scott, KB Toys Exec.V.P. “If our customers respond favorably to our presence here, we will explore opening similar permanent stores in New York and in other major markets.”
This giant KB Toys store will be unlike any traditional KB Toys mall store, occupying more than 20,000 sq. ft. of selling space, nearly six times larger than the average KB Toys store. In keeping with Fifth Avenue’s exciting shopping environment, KB Toys on Fifth will feature exciting attention-getting window displays, in-store shops and engaging product demonstrations.
Nintendo e-Reader Turns Cards Into Video Games
Nintendo is turning paper trading cards into electronic games for the Game Boy Advance using its new e-Reader. “The e-Reader creates a completely new experience for game players,” said Peter MacDougall, Exec. V.P., Sales & Marketing, Nintendo. “Now anyone can carry their favorite games on just a few cards-all they have to do is slide it and play it. It’s technology on paper.”
Dr Pepper Promo.Ties-In With Release Of ‘Spider-Man’ DVD
Dr Pepper is joining forces with Columbia TriStar Home Entertainment this holiday season for a tie-into the DVD release of “Spider-Man.” Consumers can instantly win Spider-Man DVDs by looking behind the label of specially marked packages of Dr Pepper. The promotion builds on Dr Pepper & Sony Pictures’ “Spider-Man” movie promotion earlier this year.
Dr Pepper is providing promotion details with a TV campaign and special p.o.s. materials.
Coca-Cola Promotion Ties Into New Harry Potter Movie
Coca-Cola has announced the “Catch The Golden Snitch And Win” promotion, tied into Warner Bros. Pictures’ “Harry Potter and the Chamber of Secrets.”
During the promotion, every multi-pack of Coca-Cola classic and caffeine free Coca-Cola classic will contain a collectible game card featuring images of favorite Harry Potter movie characters. People that find the “Golden Snitch” on a game card get either a $5 movie certificate or might win one of 10 trips to London. Bottle caps on .5-liter, 2-liter and 3-liter products also will offer the chance to win these prizes.
Colorful Harry Potter-themed displays will decorate supermarket aisles. Special television and radio ads, as well as special internet programming, will also support the promotion.
Samsung Spectacular Sign Debuts In NYC
The Samsung Spectacular Sign recently debuted in New York City. The sign features a 41' wide by 65' tall LED video screen on top and Samsung’s corporate logo in neon on the bottom. Bordering this sign is a color changing LED frame made of ACRYLITE FF Crystal Ice acrylic sheet, from CYRO Industries, Rockaway, NJ. The frosted acrylic diffuses the LED pixels concealed behind it as they constantly shift through an endless spectrum of color.
The logo background has animated effects timed to coordinate with the content playing on the screen.
360 Youth And CEA Run ThunderDorm Tour
360 Youth, the marketing arm of Alloy, Inc. and the Consumer Electronics Association, recently launched the ThunderDorm Campus Technology Tour, which demonstrated consumer electronics products to college students. Sponsors included PlayStation 2, Yahoo!, and Apple Computer.
A Grand Prize Ultimate Dorm Room was offered as part of the promotion. The centerpiece of the tour, ThunderDorm, is a Plexiglas-encased custom-fabricated trailer housing the Ultimate Dorm Room.
7 UP Promotion Ties Into New James Bond Film
7 UP has launched a promotion tying into its sponsorship of the James Bond film “Die Another Day.” The grand prize winner will be named “Agent 007 UP” and embark on a secret mission to London to capture a $25,000 bank account and deplete the funds in 72 hours. Consumers will also have the chance to win Agent 007 UP gadget packets that include seven James Bond films and a portable DVD player. “James Bond is widely recognized with the 7 UP target audience,” said Kelli Freeman, Director, Brand Marketing for 7 UP.
The promotion is supported with p.o.s. materials such as pole signs, static clings, motion display spectaculars and standees.
LEGO Mall Kiosks Open In Alliance With Waldenbooks
LEGO Systems has announced an alliance with Waldenbooks to launch its LEGO mall kiosk program.
LEGO kiosks are opening in shopping malls in the U.S. and Canada. Waldenbooks is providing expertise and personnel in operating the kiosks.
“We are pleased to introduce the LEGO kiosk program in time for this year’s holiday season,” said Andrew Black, President of LEGO Systems. “We understand the time constraints that consumers face during the holiday season, and through extensive market testing, have found a solution that makes it easier to find LEGO products in the mall. The initiative also allows us to feature fun, hands-on events for the entire family, which will build excitement for our brand.”
At every kiosk, consumers can enter a sweepstakes to win a trip for four to LEGOLAND in Carlsbad, California.
Kodak Mobile Picture Planet Experience
The Kodak Picture Planet Experience allows consumers the opportunity to create personalized photo keepsakes and introduces Kodak’s latest products. The tour was created for Kodak by experiential marketing firm CMI’s Atlanta office.
Kodak’s 53’ trailer features digital cameras and printing demonstrations; kiosks that allow consumers to send instant e-mail post cards; Incredible Picture Lab where consumers can send digital photos by e-mail; and Fantasy Theater where visitors can have their picture superimposed on custom backgrounds.
CD/DVD Andrea Bocelli Display
This is a stock corrugated display that was transformed for offerings by Andrea Bocelli through the use of a “Larger-than-life” custom-sized giant 4-color header. A front pleat completes this unique floor display. The base pedestal and trays are printed one color plus gloss varnish. The display is packed KDF in mailers. The CD/DVD Andrea Bocelli Display was created by Alpak Manufacturing Corp., 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
Marvel Comics Spinner Floor Display
The Marvel Comics Display features two tiers which turn independently with each tier holding 25 pockets. The display features 10 vertical graphic panels that are interchangeable, which allow for outstanding brand identity and the opportunity to present the main Marvel heroes. The display has a durable black powder finish. This promotional unit provides a freestanding merchandiser which obtains additional titles, increases visibility and increases sales and distribution. The Marvel Comics Spinner Floor Display was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
Tony’s Pole Topper Display
This display was created to cross merchandise Tony’s Pizza with the movie “Spy Kids 2 - The Island Of Lost Dreams.” This 4 color Pole Topper features L.E.D. lights to simulate a movie marquee. The header attaches to poles for a standee, or with magnets on metal surfaces, or suction cups to flat surfaces. Tony’s Pole Topper Display was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
This two-sided, 3' x 81/2' banner was created for Disney. Pixar to promote the release of their Monsters, Inc. DVD and Video. The large, eye-catching graphic is hung from the ceiling in video stores and is designed to attract attention. The banner has the same bilingual, 4-color process image screen-printed on both sides to ensure maximum exposure throughout the store. It is produced with a flexible material that may be rolled and re-rolled without image degradation to allow for easy packaging and simple installation. The graphic was trimmed to bleed on all four sides with grommets along the top for easy fastening on a array of ceiling structures. For more information, contact Banners Plus, 1245 Reid Street, Richmond Hill, Ontario Canada L4B 1G4.
These innovative sign holders allow users to create a wide variety of signs that deliver detailed information at the point-of-sale. Attaching to slatwalls, peg hooks, and all types of shelves, the system permits the use of one, two or three pockets, which translates to up to six sides of sales information. Pocket sizes range from 3.5"x2" to 40"x3" in various configurations. These flip systems sign holders were created by Vidpro International and are available from SalesEdge Displays, the new display division of Vidpro International, which offers both pre-designed and custom signs and displays. SalesEdge Displays, 1624 W. Crosby Road, Suite 124, Carrollton, Texas 75006.
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