Franklin Electronic Displays Electronic Dictionary
Franklin Electronic Publishers, Burlinton, NJ, has introduced a speaking handheld electronic version of the Merriam-Webster Collegiate Dictionary.
“We have found that more professionals and students are demanding high quality reference solutions in handheld electronic devices,” said Andrew Horsfall, Franklin’s V.P. Sales and Marketing. “This sleek new electronic speaking handheld combines the depth and quality of information Merriam-Webster is known for with Franklin’s latest state-of-the-art handheld reference technology.”
Colorful, space efficient p.o.p. displays help call attention to the new product line.
Fisher-Price Displays Power Touch Learning Systems
Fisher-Price, a subsidiary of Mattel has introduced the PowerTouch Learning System. The launch of the PowerTouch Learning System will coincide with the introduction of a second learning system for younger children, Learn Through Music. Both systems use a combination of technological innovation and popular characters from entertainment to create a “hands-on” learning experience.
The PowerTouch Learning System uses breakthrough technology to provide the most natural way for young children to tap into reading and learning activities. The PowerTouch system uses easy finger touch activation to let children learn reading skills by simply touching words and pictures with their fingers. An interactive alphabet board built into the base of the system further enhances the development of early literacy skills for preschoolers.
Unique interactive displays will help introduce the system to children and their parents.
Battery-Biz Launches National Display Program
Battery-Biz, a premier manufacturer of secondary market rechargeable batteries, has embarked on a national rollout of its extensive product line in retail stores under the Hi-Capacity label. The company's 1500 product SKU line of rechargeable Li-Ion, NiMH and NiCad batteries as well as universal recharging systems is slated for nationwide distribution through retail outlets in Q4, 2003.
Battery-Biz has developed an extensive branding and positioning campaign aimed at users of personal consumer electronics such as camcorders, digital camera, laptop computers and cellular phones.
By introducing new retail packaging and point of sale floor and counter-top displays, Battery-Biz intends to make a big impression upon entering the retail channel.
The display is designed in 2 pieces so that you can use only the top half (the first 12 products) as a counter display or the entire thing as a floor display.
Duracell Power Station Appears In Wal-Mart Stores
Duracell created this Power Station, which was shipped to Wal-Mart stores nationwide. The display was designed for three months of use in the fourth quarter as part of Wal-Mart's holiday promotion.
The Power Station features sturdy construction using multi-materials. One of the main advantages for Wal-Mart is that the display arrives at retail fully loaded with nearly 2,000 pounds of batteries. Wal-Mart gives the display optimal placement including positioning in the toy aisle, electronics department, action alley and in the grocery divider alley of stores that have grocery departments.
The Duracell Power Station was produced by New Dimensions Research, a point-of-purchase display firm located in Melville, NY.
SunPass On Display At Eckerd Drug Stores
Florida’s Turnpike Enterprise has launched a partnership with Eckerd Corp. to sell its SunPass electronic toll transponder at 590 Eckerd stores throughout Florida. This effort marks the first time that any Turnpike system in the United States has marketed an electronic toll transponder through a private sector retail chain.
The retail availability of SunPass will make it easier for Florida drivers to purchase and begin to use the transponders. In the past, people have said they did not know where to buy a SunPass. The prepackaged SunPass transponders at Eckerd will sell for $25 plus tax.
“Florida’s Turnpike is excited about our partnership with Eckerd Corp. to provide a more convenient way our customers can acquire a SunPass transponder,” said James Ely, Executive Director of Florida's Turnpike.
Mystery Of The Batwoman On Display
Warner Home Video (WHV) has introduced “Batman: Mystery of the Batwoman” on VHS and DVD.
“Batman is one of America's most beloved heroes and one of Warner Bros. top franchises,” said Jeff Baker, WHV V.P., Non-Theatrical Franchise Marketing.
WHV has launched a national marketing campaign targeting boys 9-14 and men 18-34. Pizza Hut is supporting a Batman Kids Meal promotion offering consumers a $2 instant redeemable coupon off the purchase of any video inside Kids Meals premiums. Mattel is partnering with WHV to promote Batman and the Batman toyline. Ubi Soft Entertainment and WHV are partnering to promote both the video and game through rebates and retail promotions. Riverdeep is promoting the release and the new edutainment CD-ROM game, “Toxic Chill.”
WHV is offering in-store merchandisers in 21-, 36- and 48-unit mixed configurations.
Complete Indiana Jones DVD Collection On Display
Paramount Home Entertainment and Lucasfilm Ltd. have released “The Adventures Of Indiana Jones-The Complete DVD Movie Collection.”
The three “Indiana Jones” films, which will only be available as a collection, have been digitally restored and remastered, and sport a new Dolby Digital 5.1 soundtrack. A bonus disc loaded with special features was also produced especially for this DVD collection.
The Indiana Jones Complete DVD Movie Collection is being supported by the biggest DVD marketing campaign in Paramount’s history.
Point-of-purchase displays featuring a life-size cutout of Indiana Jones, are available to retailers in many configurations.
Cellular One Launches New Branding Campaign
Western Wireless Corp. has unveiled a new brand identity under the Cellular One name, which will be executed through an integrated marketing campaign, throughout the company’s 19-state coverage area. Cellular One retail locations, operated by Western Wireless, will kick off the new campaign efforts in all of its company-owned stores and through its indirect dealer locations.
The new brand position for Cellular One will focus on the company’s hometown attributes in its rural markets. “Proud to be the next best way to say hello” is the tag line of the new campaign, which was developed by Publicis Dallas, TX. The brand identity also extends to merchandising materials and in-store displays.
Nokia Displays Camera Phone
Nokia required a creative floor stand to promote its new Nokia 3650 Camera Phone in AT&T Wireless retail locations.
The display attracts attention in the store from a compact footprint of just 34” x 9” x 98”.
A total of 950 displays featuring the new Nokia phone with digital camera were shipped for a duration of eight weeks.
Tracy Locke Partnership, Dallas, TX, created the graphics for the promotion.
Rapid Displays of Chicago, IL, was responsible for the structural design of the display, as well as pre-production, printing, manufacturing and distribution.
Yahoo! To Showcase Products In Marshall Field’s Chicago Store
Marshall Field’s and Yahoo! Inc. have opened a Yahoo!-dedicated area within Marshall Field’s State Street store in Chicago. Located on the main floor and designed in tones of yellow and purple, the Yahoo! Lounge will be contemporary and inviting, providing a perfect backdrop for its computer kiosks and multi-media presentations. Whether guests are Internet novices or experts, they will be able to sample and experience some of Yahoo!'s hottest consumer product offerings. Marshall Field’s also plans to sell Yahoo!-branded products that include digital cameras, webcams, keyboards, and speakers.
“This initiative gives us the opportunity to put Yahoo! into the hands of the consumers in a retail environment,” said Murray Gaylord, Yahoo!’s V.P., Brand Marketing. Ralph Hughes, Marshall Field’s Regional Director, said “We wanted to bring a resource to our guests that would be relevant and fun. Yahoo! will give our guests an opportunity to find out about other exciting ways to use the Internet.”
The lounge will be staffed by team members dedicated solely to providing assistance on the sampling of Yahoo! products, and will feature a different Yahoo! product or service each month. Yahoo! will also be featured in a window at the State Street store.
Best Buy Kiosks Offer Digital Music
The Rolling Stones’ historic recordings for EMI Music’s Virgin Records are now available in digital format for the first time, through RealNetworks’ RHAPSODY digital music service. This marks the first time that The Rolling Stones’ albums have been available though a legal online music service.
Best Buy is the exclusive brick and mortar retailer offering subscriptions to RHAPSODY during The Rolling Stones exclusive period. Best Buy is bringing RHAPSODY to customers through interactive kiosks in more than 560 retail stores.
‘The Experience’ Opens At Macy’s
The Experience At, LLC, a unique retail consumer electronics concept has opened its first flagship location at Macy’s Herald Square in New York City.
The Experience At Macy’s encompasses 1,850 sq. ft. of retail space and provides a “mall within a store.” The Experience carries limited in-store inventory thus maximizing the branding and merchandising of the retail selling floor. The Experience At Macy's services customers with manufacturer supported direct to consumer logistics.
“Macy’s Herald Square is an ideal launch location for our business,” said Ken Sternfeld, CEO. “The department store channel uniquely converges in-home services, life style products, and a loyal customer base.”
The key selling features of The Experience At Macy’s are lifestyle solutions to home theater that give the consumer the opportunity to purchase an individual product or to purchase the home theater environment in its entirety -- furnishings and all.
Apple Opens Retail Store In Chicago
Apple has opened its first high profile retail store in downtown Chicago.
The Apple Store North Michigan Avenue features: an Internet cafe where visitors can check email and use Apple’s new digital video cameras to video conference with friends and family; a class Studio that overlooks an eco-friendly greenroof garden; a 40’ long Genius Bar, where anyone can ask the Mac “Genius” questions; “solution centers” where visitors can learn about the latest Apple solutions for digital photography, music and movies; an expanded kids section with seven computer stations connected to the Internet; and a 48-seat theater, where customers can watch demonstrations of Apple’s latest innovations, take classes and attend “Made on a Mac” events.
Dr Pepper Runs ‘Be In The Game’ Holiday Promotion
Dr Pepper drinkers can have their likeness appear in an upcoming Nintendo video game, as part of its holiday “Be You. Be In The Game” promotion. Dr Pepper will seed 3,500 prizes including Nintendo GameCube and Game Boy systems. Consumers can win by looking under the caps of specially marked bottles and on game pieces inside 12-packs of Dr Pepper.
“We wanted to create a holiday promotion that really leverages the brand’s originality and generates both volume and buzz with our 12- to 34-year-old target consumers,” said Jim Trebilcock, Dr Pepper, Sr. V.P.-Consumer Marketing.
Dr Pepper is supporting the promotion with p.o.s. materials that include a display spectacular shaped like a Game Boy Advance system with graphics that change from a text promotional message to an image of a man “trapped” inside the Game Boy screen. Other materials include a case stacker display, pole sign, shelf talker, and static cling signs.
Microsoft Conducts Tablet PC Demo Program
Microsoft’s Tablet PC demo program will demonstrate the Tablet PC at kiosks installed in the lobbies of prominent office buildings in New York and Chicago.
Jack Morton Worldwide, New York City developed the demo program. The program is expected to reach approximately 40,000 building tenants and visitors.
Andrew Dixon, Microsoft’s Director of Tablet PC Marketing, said, “This demonstration program takes the Tablet PC experience where it needs to be; in office buildings where workers use and make decisions about their computers.”
McDonald’s Displays ‘i’m lovin’ it’ Campaign
McDonald’s new “i’m lovin’ it” brand campaign is part of McDonald’s strategy to connect with customers in culturally significant ways. The campaign is being integrated into the overall restaurant experience, national promotions and local street marketing.
The campaign features musical talent, Justin Timberlake. McDonald’s has also formed a partnership with professional skateboarder Tony Hawk.
Bill Lamar, CMO McDonald’s, said, “The campaign will rekindle the bond our customers have with McDonald’s by depicting how people live, what they love about life and what they love about McDonald’s.”
Frankel, Chicago developed restaurant merchandising which includes window posters, outdoor pole signs, ceiling danglers, and a custom “I'm lovin’ it” kiosk.
TechKnow Overload Tours Colleges
More than 100,000 college students nationally are experiencing the latest high-tech gadgets in a high-energy setting, through the Consumer Electronics Association (CEA) 2003 TechKnow Overload Tour (TKO Tour)-a traveling technology festival.
The TKO Tour brings a 7,000 sq. ft. technology pavilion to 25 college campuses, showcasing consumer electronics, telecommunications, and digital video devices from more than 15 companies.
The Tour will feature: The Samsung Technology Pavilion: Samsung’s 200 sq. ft .“digital haven;” The Rockin’ Registration tent presented by Toshiba , the Surround Sound Pavilion with products from Denon, Yamaha, Polk Audio, Pioneer and Audiovox. The Wireless Wonderland presented by Microsoft will showcase its latest Windows Mobile based devices.
Boston, MA-based youth marketing firm Mr. Youth implemented the TechKnow Overload Tour for the CEA.
Intel & Sony Roll Out ‘Your Digital Destiny’
A traveling WiFi hotspot, the Your Digital Destiny tour, presented by Intel Corp. and Sony Electronics, encompasses two entertaining, feature-packed mobile demonstrations showcasing the latest in mobile technology and innovative style. Interactive demonstrations give consumers a glimpse at new products and technologies.
The Your Digital Destiny consumer truck will make stops at major public events, concerts and festivals across the United States.
Designed to resemble a cutting-edge home environment, the Digital Destiny Retail Trailer is outfitted with the latest products from Intel and Sony. Stopping at retail locations across the U.S., the trailer will illustrate the integration of digital technologies. Tour participants can enter to win Digital Destiny sweepstakes packages featuring stylish Sony devices fueled by Intel technologies.
Panasonic Conducts BiLingual Tour
As part of its bilingual “Save Your Summer” - “Dale Vida a Tu Verano” tour, Panasonic is sending its “Rescue Team” to bring relief from summer boredom to teens and young adults. Three Emergency Vehicles,- fully equipped with Panasonic audio and video technologies, are traveling to concerts, pro soccer games and other attractions around the country, offering the opportunity to interact with the electronic gear. The tour is supported by radio broadcasts, sweepstakes, giveaways, and web sites.
“Panasonic has more ways than ever to ban boredom,” said Gene Kelsey, V.P., Panasonic’s Brand Strategy Group, “and the tour brings the excitement of dazzling technologies and fun products to consumers in a hip, unique way.”
Meridian Display & Merchandising offers a line of stock displays which can easily be graphically customized. With a very simple process of adding "Lug-Ons," Litho Laminated Headers, silk screening and rod coated board, a dramatic impactful merchandising unit can be created that conveys a specific sales message. These units can be produced and "on the truck" within two weeks giving the customer the flexibility of reacting to the market. Meridian has l4 styles of displays in stock and over l50 styles that can be produced in quantities as low as l00 with no die cost and within two weeks. For more information, contact Meridian Display & Merchandising, l62 York Avenue East, Saint Paul, MN 55ll7.
NYSCO Products LLC, using graphics and color scheme alone, transformed a stock shelf into a display that compliments and looks like it belongs to the Lego product line. The display allows the consumer to identify the Lego merchandise from a considerable distance. When shopping, the consumer uncovers decoration on the surface of each shelf that is reminiscent of Lego building blocks. This is an example of strong visual impact for a low budget. The volume of product sold on displays far exceeded the retailers' expectations and created vastly increased impulse sales. For more information, contact NYSCO Products LLC, 2350 Lafayette Avenue, Bronx, NY l0473.
Nashville Displays offers this stock Paperback Book Floor Spinner with Top Sign Clip. This durable stock unit has 56 pockets, a black powder finish and holds approximately 224 books or videos. It is 70" high and l7" in diameter and ships UPS in one carton. A large selection of stock displays are available and may be viewed on the company's website at www.nashvilledisplay.com. For more information, contact Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
Octapus 6 Tier 2-Sided Floor Display
This is a custom wire display. This unique 48 prong display is constructed from wire and metal and merchandises cell phone covers. The OCTAPUS base is laser cut from 3 sixteens steel and has an orange powder finish consistent with the logo on the product package. The brand logo is screened on the 2-sided styrene header sign a nd provides a strong brand identity. The display was used to obtain distribution and introduces a new product. It attracts consumers, builds brand awareness and merchandises a wide selection of cell phone covers. The Octapus 6 tier 2-sided Floor Display was created by Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
Hewlett-Packard Digital Camera Display
This display was developed to introduce a new component to the current Hewlett-Packard computer docking station. The easy-to-use display features the accessibility of the new digital camera portion of the station. The unit has a foot print of 4" x 2" x 7 l/4". It features 4-color lithograph mounted to 200# E-Flute corrugated and die-cut. The Hewlett-Packard Digital Camera Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-6446.
Meridian Display & Merchandising offers a line of stock displays which can easily be graphically customized. With a very simple process of adding "Lug-Ons," Litho Laminated Headers, silk screening and rod coated board, a dramatic impactful merchandising unit can be created that conveys a specific sales message. These units can be produced and "on the truck" within two weeks giving the customer the flexibility of reacting to the market. Meridian has l4 styles of displays in stock and over l50 styles that can be produced in quantities as low as l00 with no die cost and within two weeks. For more information, contact Meridian Display & Merchandising, l62 York Avenue East, Saint Paul, MN 55ll7.
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