Wente Launches “Discover The Wine, Discover The Music”
Wente Vineyards has launched, a “Discover the Wine, Discover the Music” program, together with six emerging musical artists.
Wente Vineyards’ wines will carry “Discover the Wine, Discover the Music” bottle-neckers, designed to replicate album cover art. Inside, consumers will find Winemaker Karl Wente’s selected artists and a redemption code to download a free song from each artist.
Wente will promote the program with an array of point-of-purchase materials.
“As winegrowers, we always seek to have new people taste our wines,”said Karl Wente. Artists also need every opportunity to have their music heard. This project brings together my passion for wine and music, and allows new audiences to share in both great wine and music.”
Pokemon Opens Feature Shops At Toys “R” Us Stores
Toys "R" Us stores nationwide will now offer customers the largest selection of Pokémon® products available in dedicated Pokémon® boutiques.
The boutiques will offer an extensive collection of Pokémon merchandise including video games, the new Pokémon Trading Figure Game, Sinnoh Pokémon action figures plush, the Pokémon Trading Card Game, t-shirts and more.
“Pokémon boutiques at Toys "R" Us offer us a great opportunity to connect with our existing fans and those new to the brand,” said Caryl Liebmann, Director of Retail Development and Promotions for Pokémon USA. “There has been tremendous momentum with Pokémon this year fueled by the release of Pokémon Diamond and Pokémon Pearl and we’re thrilled to be able to offer so many coveted items at Toys "R" Us stores across the country.”
Guests visiting any of the Toys "R" Us boutiques will find a large selection of Pokémon merchandise including board games, puzzles, apparel, Halloween costumes, key chains, DVDs, books and more. Among the highlighted products featured at the shops are the all-new Sinnoh Pokémon action figures from master toy licensee JAKKS Pacific as well as the Mysterious Treasures expansion set for the Pokémon Trading Card Game. The game features the never-before-caught Sinnoh Pokémon and new game play options.
Kids can also find the hottest Pokémon video games of the year at Toys "R" Us stores. With more than three million copies sold in the United States alone, Pokémon Diamond and Pokémon Pearl, launched by Nintendo for the DS this past spring, were ranked the #1 and #3 best-selling video games for the first half of 2007 by the NPD Group.
To date, Nintendo’s Pokémon franchise has sold more than 164 million games worldwide.
Rogers Communications Features Interactive Kiosk
Rogers Communications, Canada’s largest communications company, is using this kiosk to educate customers.
When a shopper picks up a wireless handheld product displayed on the kiosk, the interactive touch screen displays information abut that product. Interactive content is centrally updated and broadcast to the kiosks to keep information current.
This intractive kiosk was created for Rogers by Adflow Networks, (www.adflownetworks.com), of Burlington, Ontario.
www.abovealladvertising.net
Duracell Displays New Rechargeable Batteries
Duracell is introducing Pre-Charged Rechargeable batteries that come charged and ready to use straight out of the pack. This new rechargeable technology, which retains power for up to 365 days while not in use, helps raise the bar on convenience and satisfaction.
Duracell Pre-Charged Rechargeable batteries can be recharged hundreds of times in any NiMH battery charger. Designed for use in high-drain gadgets including digital cameras,portable gaming devices and MP3 players, Duracell Pre-Charged Rechargeable batteries eliminate the need to charge cells before using them for the first time.
“In today’s constantly connected world, consumers want batteries that are ready when needed and that last longer in power-hungry devices,” said Tim Makris, Marketing Director, Duracell.”
Colorful floor and counter displays will support the product launch.
Rayovac Signs Don Cherry To Relaunch In Canada
Hockey announcer Don Cherry, has become the personality behind the Canadian relaunch for Rayovac batteries.
Cherry will be featured in all aspects of the Rayovac relaunch, including packaging, displays, promotions, advertising and other communications geared towards educating consumers on the value and endurance of the brand.
“Don Cherry is arguably the most likable public figure in Canada, both for his dedication to others and his enduring positive energy both on and off the air,” said Rob Cayer, director, Rayovac Batteries Canada. “His core qualities parallel the message we want to convey to our consumers, that Rayovac is going to be a better value and endure.”
Sony Launches Integrated HDNA Campaign
Sony Electronics has launched its largest integrated marketing campaign, centering on its high definition DNA known as HDNA. The campaign focuses on how Sony’s high-definition technology in a variety of product categories comes together to bring consumers unparalleled HD entertainment experiences. The campaign was developed with support of Sony Electronics’ advertising agency 180 Los Angeles.
“HDNA is the core, the essence of all Sony HD products,” said Sony Electronics’ Chief Marketing Officer Mike Fasulo. “With this comprehensive campaign we demystify all of the fears associated with purchasing a high-definition product.”
The campaign encompasses print, broadcast, in-store and out-of-home.
The “HDNA” campaign will be highlighted at all 40 Sony Style stores. For Sony’s authorized retailers, promotional items include shelf talkers, end caps, and posters.
LG Electronics Displays LCD Panels
LG Electronics Canada Ltd., is using this display to merchandise large LCD panels along with a limited edition “Blue Ray” DVD.
The display is constructed of metal, with a styrene graphic panel and acrylic brochure holder. Chain link is used for security of DVD.
The units were produced for Future Shop retail locations across Canada.
This display was created for LG Electronics by Get Global Sales Inc., Vaughn, Ontario, in association with DNS Industries Inc., Concord, Ontario.
Oxford Unity Press Displays New Dictionary
The Oxford University Press is using this wire and metal display to merchandise its Oxford English Dictionary.
The display is designed to support a great weight of product, and to attract attention while utilizing a minimum of floor space.
The display header proclaims, “The World’s Best Unabridged Dictionary.”
The display holds an actual Oxford English Dictionary at eye-level, permitting consumers to conveniently browse through a sample dictionary.
This sturdy, permanent display was created for The Oxford University Press by St. Elizabeth Street Display Group, (www.stelizdisp.com), a Little Falls, New Jersey-based point-of-purchase display firm.
Converse Promotes Weapon Of Change
Common, the Grammy award winning hip-hop artist is the face of the Converse (PRODUCT) RED cause marketing effort. The point-of-sale campaign is entitled “Weapon of Change” featuring irreverent messages and bold illustrations encouraging consumers to be optimistic rebels and become agents of change.
“This campaign embodies the spirit and soul of Converse (PRODUCT) RED. Common has inspired a generation of musicians, poets, aspiring actors and children through his work. We want to inspire Converse people everywhere toward this kind of energy and creativity - to become agents of change,” said Dave Maddocks, Chief Marketing Officer, Converse.
Armitron Develops Holiday Watch Display
Armitron, a watch giant, is featuring this durable display for their seasonal holiday specific watch program at The Sports Authority. The prepacked power wing unit features seasonal graphics, and illustrates product usage. This low cost unit was created by Creoh Packaging, Brooklyn, NY.
MyMovieMaker Kiosk Debuts At Wal-Mart Stores
The MyMovieMaker kiosk, which instantly transforms a customer’s digital photos into personalized DVD movies, is now available at Wal-Mart stores.
Consumers can now create professional personalized DVD movies using a photo center touch screen kiosk in a store.
Powered by the “aVinci® Experience,” developed by Sequoia Media Group, (www.sequoiamg.com) headquartered in Draper, UT, the product line utilizes Hollywood-style effects and themed storyboards to build an exciting movie production.
“Wal-Mart is committed to offering its customers affordable products and cutting-edge technology,” said Joe Lisuzzo, Director of Wal-Mart Photo Services and Marketing.
www.creoh.com
Apple Launches iTunes Wi-Fi Music Store At Starbucks
Apple and Starbucks have formed an exclusive partnership that lets customers wirelessly browse, search for, preview, buy and download music from the iTunes(R) Wi-Fi Music Store at Starbucks onto their iPod(R) touch, iPhone(TM) or PC or Mac(R) running iTunes.
When a customer enters a Starbucks Store their device will automatically recognize the iTunes Wi-Fi Music Store using a high-speed Wi-Fi wireless network with no connection fee or hotspot login. Customers will be able to browse, search and freely preview millions of songs, including a new ‘Now Playing’ service which displays the name of the song playing in the Starbucks store at that moment, then easily buy and download songs or albums directly to their device. Prices and selection on the iTunes Wi-Fi Music Store are the same as on the regular iTunes Store.
“With this partnership, we’re bringing Apple’s leadership in digital music together with not only our retail footprint, but the unique Starbucks experience, to offer customers a world-class digital music experience,” said Howard Schultz, chairman, Starbucks Coffee Company. “Introducing this new service is a natural extension of our music strategy which only enhances the retail coffee experience for customers by helping them discover and acquire new music instantly.”
Steve Jobs, Apple’s CEO, said, “Imagine walking into a participating Starbucks, hearing a great song, and being able to instantly download it onto your iPod or iPhone. We think this is very cool.”
KB Home & Disney Announce Collaboration
KB Home, a leading homebuilder, and Disney Consumer Products announced a unique collaboration to offer Disney Home product options to KB Home homebuyers. Disney Home products will be offered at KB Home Studios, the retail-like design centers in which KB Home homebuyers select options to personalize their new homes. Jeffrey Mezger, CEO of KB Home, said, “Our Built to Order business model is all about choice, and together with Disney we are offering even more options for the whole family.”
KB Home homebuyers will be able to create custom Disney rooms in their own new homes by selecting among the many Disney options to be offered at KB Home Studios. Disney Home product options may include flooring, window coverings, lighting and more.
“This collaboration reinforces Disney’s place in the hearts and homes of our customers, while positioning Disney Home as a leading lifestyle brand,” said Pamela Lifford, V.P., Global Home for Disney Consumer Products.
Digital Camera Sales Increase Dramatically in Hispanic Market
A joint Luth Research/Answers Research survey recently found that digital camera sales are exploding among Hispanic customers. “Hispanic consumers are jumping on the digital camera bandwagon. We anticipate that within 12 to 18-months Hispanic consumers will likely match non-Hispanics in their ownership of digital cameras,” said Albert Fitzgerald, President of Answers Research.
“Hispanic digital camera users are more likely to share their photos with a larger number of family and friends averaging 21 people versus 18 for non-Hispanics,” according to Fitzgerald. The study also indicated Hispanics share photos more frequently.
Knowledgeable sales reps in retail distribution appear to be very important in selling to the Hispanic consumer. The majority of Hispanic digital camera buyers sought information from consumer electronics stores before purchasing.
“We have not only seen a major increase in ownership among Hispanic consumers but their use of internet photo sharing sites has also dramatically increased,” said Fitzgerald.
Baby Boomers Embracing Mobile Technology
While younger consumers remain at the forefront of mobile technology adoption, Baby Boomers are embracing mobile use as well, according to InsightExpress, an online marketing research firm.
Mobile phone penetration is on par with Internet access. Approximately 80% of respondents reported owning a mobile phone, while 78% of Americans have Internet access. Mobile phone penetration is spread equally across the generations. Although Gen Y (18-24) leads the pack at 85%, it is followed closely by Gen X (25-44) at 82%, younger Baby Boomers (45-54) at 80% and older Baby Boomers (55-64) at 79%.
While over half of Gen Y-ers and 37% of Gen X-ers would like to upgrade their device in the next year or so, the numbers remain strong for both younger and older Boomers. A healthy 30% of younger Boomers and almost a quarter (24%) of older Boomers plan to upgrade in the next year.
Although more Gen Y-ers and Gen X-ers have feature packed phones that allow the user to connect to people and information in a variety of ways, the Boomers are not too far behind. For example, 51% of Gen Y-ers say they have phones that can access the mobile Internet, followed by 47% of Gen X-ers, 39% of younger Boomers and 32% of older Boomers. Furthermore, 75% of younger Boomers have text messaging capabilities, 54% have ring tones, and 52% have camera phones.
Gen Y sends the most text messages (43% text on a daily basis), but Boomers are also taking up this new mode of communication as well. A little over one sixth (16%) of younger Boomers and 10% of older Boomers text daily.
NPD Reports On Electronics Consumers And Warehouse Clubs and Discount Stores
Increasing numbers of consumers are exploring warehouse clubs and discount stores as viable options for making consumer electronics purchases, according to a new report from The NPD Group, Port Washington, NY.
While there is a willingness to shop at discount and warehouse clubs, actual purchasing still remains low. Among the 34% of consumers who said they shopped at a discount store over the past 12 months, only 23% actually bought something. And of the 14% who shopped at a warehouse club, only 10% made a purchase.
Most consumers are purchasing lower-end CE products at warehouse clubs and discount stores. According to the report, the highest instances of CE purchases at discount stores were for CE items selling for less than $200 and digital cameras selling for less than $400 (17% and 14%). Higher-end products, such as TVs and computers were under 10%. All CE purchases at warehouse clubs, higher and lower-end, were under 10%.
Consumers purchasing lower-end CE products isn't a result of not trusting the brands being sold at clubs and discount stores. According to the report, 58% of consumers surveyed agreed that warehouse clubs offered trusted brands at a good price.
So why aren't the browsers becoming buyers? According to Stephen Baker, V.P., The NPD Group, the two biggest reasons are lack of service and a dearth of knowledgeable sales people. “Consumers have confidence in the products being sold, just not in the people selling them,” said Baker. “But buying through these channels is a trade-off between low prices and low levels of service. As products get more complicated, getting good, reliable customer service is going to outweigh getting lower prices for some consumers. But for others, the trusted brands found at clubs and discount stores are appealing as replacement products, second devices for the homes, and lower-priced alternatives to the products found at electronic specialty stores.”
Nearly 95 Million “Ultra-Mobile Devices” To Ship By 2012, Says ABI Research
A whole new class of “always-on” Internet-connected products, collectively termed “Ultra-Mobile Devices” (UMDs), will become popular over the next five years, according to a report from ABI Research. UMDs will reach shipments of 95 million units by 2012.
UMDs are of two types; Ultra Mobile PCs (UMPCs), which run Windows and business applications, and Mobile Internet Devices (MIDs), which target consumers. The latter, with their lower prices, will make up the majority of the devices shipped. Apple’s iPhone and Nokia’s N800 may be seen as precursors of the MID. Both UMPCs and MIDs will feature multiple wireless connectivity technologies - Wi-Fi, WiMAX, and cellular - to maintain “any time, anywhere” Internet connectivity.
A range of applications will be offered including Web browsing, music, navigation, voice and data communications, photo/video, vertical commercial applications and new applications, such as medical monitoring.
DFC Intelligence Forecasts Video Game Market To Reach $47 Billion by 2009
The worldwide video game and interactive entertainment industry is expected to grow from about $33 billion in 2006 to $47 billion in 2009, according to DFC Intelligence. This forecast includes revenue from video game hardware and software, dedicated portable system hardware and software, PC games, and online PC and console games.
The report forecasts strong growth in all major categories, including PC games. DFC Intelligence forecasts that the PC game market will grow to over $13 billion by 2012, with growth coming from online game revenue, including subscriptions, advertising and digital distribution.
DFC also is looking at continued strong performance for the portable game market. “Revenue from portable game software has more than doubled in recent years and we think that the Nintendo DS could eventually become the best selling game system ever in five years,” says DFC analyst David Cole.
DFC forecasts the market for the Sony, Nintendo and Microsoft console systems to reach sales of up to 210 million units by 2012.
U.S. Photo Kiosk Industry Highlighting Gifting and Creative Product Mix
The North American photo kiosks market is poised to continue its growth streak, thanks to the emergence of gifting and creative product opportunities. With an anticipated compound annual growth rate of 57% through 2013, the gifting and creative mix could well increase its share of all transactions to 20 percent by 2013. Frost & Sullivan’s “U.S. Photo Kiosk Markets,” report reveals that this market earned revenues of $2.15 billion in 2006 and estimates this to reach USD 13.0 billion in 2013.
“The future of the U.S. photo kiosk industry lies in the gifting and creative product mix,” said Frost & Sullivan V.P., Rufus Connell. “Retailers no longer battle for the meager profits earned from the traditional 4x6 prints, but focus their efforts on encouraging customers to create lasting souvenirs such as photo-books, calendars and image enhanced keepsakes.”
An important challenge facing the industry is how to get consumers to print a greater percentage of the images captured on digital cameras and also camera phones. Vendors and retailers must work together to aggressively promote the various products available from photo kiosks. Without a kiosk marketing campaign, customer awareness will lag and growth over the next several years will stagnate.
Motorola Launches RAZR2
Motorola, has announced a special edition of the new RAZR2, to celebrate the holiday season in style.
The signature RAZR2 form has been re-imagined in the most luxurious materials with elegant 18K gold plated accents and clothed in snake-like skin, and includes a full suite of features and accessories for consumers seeking a glamorous design.
Belkin Introduces n52te
Belkin International has introduced the n52te, a gaming keyboard built to dominate in FPS (first-person shooter), MMORPG (massive multiplayer online role-playing games), and RTS (real-time strategy) computer games.
Chris McGugan, V.P., Product Management, Belkin International, said, “The n52te, with its enhanced tactile feedback, will be a hit among gamers, bringing their gaming abilities to a new level of competition.”
Nintendo Games Shows Kids How to be Green
Nintendo has launched Chibi-Robo(TM): Park Patrol for the portable Nintendo DS. In the game, players clean up a park by planting flowers, building park equipment and defeating toxic enemies called Smoglings.
George Harrison, Nintendo’s Sr. V.P., Marketing, said, “Chibi-Robo: Park Patrol represents one of the first environmentally themed video game adventures.”
DigitalGlobe Partners With Bushnell Outdoor Products
Bushnell Outdoor Products has partnered with DigitalGlobe, provider of geospatial information products for the mobile industry, to enhance the navigational capabilities of Bushnell’s ONIX200 and next-generation ONIX200CR and ONIX400. The addition of DigitalGlobe imagery will provide Bushnell’s outdoor consumers with a more realistic understanding of their location and the geography of their surroundings.
Memorex Launches ‘ReNew’ Electronics Line
Memorex has teamed with the Arbor Day Foundation to help replant our national forests through sales of the Memorex ReNew line of consumer electronics. The ReNew line is designed to minimize impact on the environment through responsible choices in product design, manufacturing and packaging.
When consumers purchase ReNew products, such as the ReNew digital picture frame and ReNew Digital Music Player, Memorex will fund the planting of new trees.
Alpak Display Group offers a stock “Holiday Savings” pdq display. The colorful unit is 30" wide x l2" deep and l2" high in back. This particular unit was custom printed with the sales message "Holiday Savings" inviting the consumer to browse through the merchandise. The display is printed two colors, red and green, with “Knockout” type with white as a “third” color. For more information, contact Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Web) www.alpak.com.
Nintendo is exhibiting the brain-training abilities of its new Brain Age 2 program for Nintendo DS in all sorts of unexpected places, from hair salons to RV show and shopping malls. “Many different people are sampling and playing Brain Age 2, including some people you might not expect to be trying video games,” said George Harrison, Nintendo’s Sr. V.P., Marketing. Nintendo is conducting a 50-City Mall Experience Tour and it is sponsoring booths at the Alzheimer’s Association Memory Walk Events around the nation. Nintendo is displaying DS systems and copies of Brain Age 2 at Hair Salons and members of the Nintendo Street Team will demonstrate Brain Age 2 at expanded-audience events like home shows and fitness expos.
Samsung recently exhibited a new range of products designed to inspire experiences for a New Home and Mobile Life at IFA 2007. Focusing on customers who want to create their own lifestyle, Samsung displayed its design driven products together with leading furniture companies such as Fritz Hansen of Denmark. The Samsung style zone offered differentiated lifestyle concepts ranging from Minimal Luxury, Retro Modern to Cultural Mix style.
Continental Tire Runs ‘Power of 4’ Sweepstakes
Continental Tire North America, Inc. (CTNA) is teaming with Twentieth Century Fox Home Entertainment for the “Continental Tire Power of 4 Sweepstakes”. Consumers, who purchase any four Continental-brand tires, will receive a digital picture frame, and have an opportunity to enter the “Power of 4 Sweepstakes” which includes, a Grand Prize “Fantastic Four: Rise Of The Silver Surfer” customized 2007 Dodge Charger built by West Coast Customs; 1st Prize-specially-designed custom Gibson guitar; 2nd Prize X-Box 360 with a Fantastic Prize Pack; and 3rd Prize ”Fantastic Four: Rise Of The Silver Surfer” DVD.
“This program will expose the Continental brand to millions of consumers,” said Travis Roffler, CTNA’s Director of Marketing. The sweepstakes will be supported with point-of-sale displays at 3,000 Continental tire dealerships nationwide.
Wal-Mart recently celebrated Hispanic Heritage Month, incorporating Hispanic product features in categories such as food, home, toys, and health and beauty aids.
The stores featured special Hispanic Heritage Month product sections and signage, incorporating Latin music offerings such as Gloria Estefan’s new album release, “90 Millas” (“90 Miles”), in an exclusive CD/DVD package for Wal-Mart.
Wal-Mart tailors shopping to its diverse customer base, including Hispanics, through its “Store of the Community” concept, which uses locally relevant store design and a merchandise mix reflecting a respect for its Hispanic customers’ needs. The company also works closely with Wal-Mart de Mexico to provide familiar products to the significant Mexican-American population here.
Coca-Cola Oasis Opened At Amusement Parks
The ‘Coca-Cola’Oasis’ has opened at several amusement parks in the U.S. and Canada. Each needed a structural roofed station to house a bay of soft drink machines. The structures needed to be fun, aesthetically compelling, and structurally sound.
The contractor, Animus Design & Build, utilized the Milos Truss system from Milos Structural Systems, Ashland, VA, (www.milosamerica.com).
The structures were designed to be erected by a crew of six people in 1 day.
Panasonic Tour Demonstrates High Def Products
Panasonic has launched the Living In High Definition Nationwide Tour, a multi-truck tour that will bring consumers a hands-on experience with its suite of High Definition products. The Tour features a fleet of four, custom-built trucks including a 53-foot flagship vehicle. The trucks will visit retailers and high-traffic consumer events including college and professional sports competitions and state fairs.
“Our High Definition Tour will engage consumers on the creative possibilities our High Definition products can bring to their lives,” said Bob Greenberg, Panasonic’s V.P., Brand Marketing.
Kodak’s Inspiration Tour Exhibit Latest In Digital Photography
Eastman Kodak Co.’s Inspiration Tour is visiting cities throughout the U.S. this year, comprising a massive 4,000-sq. ft. interactive exhibit that will educate and motivate America’s photo enthusiasts to do more with their pictures.
“We designed the Inspiration Tour to inspire consumers to be creative and have more fun with photography,” said Michael Korizno, General Manager for the Americas Consumer Digital Group, Eastman Kodak Co.
The interactive tour will house three primary display areas: Digital Photography- Visitors can have their photos taken, using a KODAK EASYSHARE Digital Camera, in a variety of exciting, life-like settings. Digital Printing Solution and Digital Frames-Kodak will showcase the latest options in printing and digital framing technology. KODAK Gallery and KODAK EASYSHARE Custom Creations Software-Visitors will learn how to easily put their imagination into motion by designing and producing special photo-centric gifts.
Novint Launches Falcon Swoop Tour
Novint Technologies, a pioneer of 3D touch for consumer computing, has launched a promotional tour that will bring the Novint Falcon game controller to over 30 cities. The Falcon Swoop Tour is a traveling experiential event designed to introduce Novint’s revolutionary 3D touch controller and games to consumers. The Tour will visit college campuses, gaming, music and other special events, as well as select retailers.
“We’re taking the Falcon on the road to give people hands-on experiences with our products,” said Antonia Chappell, Novint’s V.P., Marketing. “When people try the Falcon they are blown away. The Swoop Tour is a powerful way for us to connect with our audience, and introduce them to a new way to experience PC gaming.”
The Tour will travel with customized Scions and gaming tents with Falcon demos and contests featuring Novints touch-enabled games, including Newton’s Monkey Business and Haptics-Life 2.
Novint has retained Mr. Youth, a marketing event agency, to manage the Tour.
Mitsubishi Launches ‘Rolling Showroom’
Mitsubishi Digital Electronics America’s rolling showroom is a 53-foot big rig trailer. The rig nearly doubles in width to 24 feet to create a 1000-square-foot showroom filled with the latest high-definition DLP® and flat panel televisions.
On display will be more than a dozen 1080p HDTVs, including Mitsubishis SuperSlim LCD flat panel and large screen HDTVs with DLP® technology. Incorporating Mitsubishi's innovative UltraThin Frame™ design, the sets’ frame width is less than one inch wide, so a 46-inch LCD flat panel is only 42 inches wide and sleekly fits into a space equal to or smaller than the typical 42-inch plasma set. The TVs are also thinner and lighter: A 73-inch set weighs less than 100 pounds and has a depth of less than 18 inches. The rolling showroom, which features mobile internet access and a satellite dish, will travel more than 50,000 miles a year, visiting trade shows, PGA Tour Events and selected retailers.
Duracell Power Center Endcap
This endcap display features color coding to help guide shoppers through various battery types and uses. The display is designed to accommodate both peghook packages as well as Duracell's exclusive PackOne modules, a gravity feed system that permits easy restocking. The display uses steel bars as an accent piece which is also used in other 3' and 4' versions of the display. Four-color lifestyle graphics on the header help guide consumers through the buying process. The Duracell Endcap was created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747.
International Greetings USA - "Kroger 4' Pallet"
This display was used to provide the consumer a way to easily find fashionable and top of the line quality products all in one place to make the gift giving experience enjoyable and memorable. The marketing goal was to provide customers with a collection of seasonal products that were prominently displayed in a "boutique" style pallet. This allowed the display to be sent fully packed with minimal set-up time in stores. The International Greetings USA "Kroger 4' Pallet" was created by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388.
Scent-lok Custom Personalized Mirror
Every year Scent-Lok rewards their master dealers by giving them a functional display they can use to help promote Scent-Lok at the point of purchase. This year they chose the upscale look of a mirror. Scent-Lok wanted to be able to personalize some of the awards. This truly custom mirror program accomplished all that and more. Once installed in the field it encouraged brand loyalty as well as helped solidify an image for the Scent Lok brand. The Scent-Lok Custom Personalized Mirror was created by Heritage Sign and Display, Inc., 344 Industrial Road, Nesquehoning,PA 18240.
Hasbro Prepackaged Merchandisers
For the release of the Spiderman 3 movie Hasbro teamed with United Displaycraft to create a dynamic off-shelf prepackaged merchandiser for WalMart. These dual freestanding destinations became the backdrop for the subsequent Hasbro movie tie-in: Transformers. Graphics were flipped and product changed in the field. The merchandisers were manufactured from steel, wire, pre-approved WalMart pallet base, vacuum-formed side graphic panels and extruded price channels. Two sided, 6/color graphics with overlam supported both launches. The Hasbro Prepackaged Merchandisers were created by United Displaycraft, 333 E. Touhy Ave., Des Plaines, IL 60018.
Large Format Indoor Backlit Display
Digicel wanted a large backlit display to grab attention. The XXLite provided Digicel with this type of unit. The design allowed for easy shipping, handling and installation. The bright, even illumination and styling aesthetics provided an attractive and effective display. This large-format indoor backlit display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Omni Watch Tower Display
Omni Watch Company required a display that was aesthetically pleasing and unique for Longs Drug Stores. It was also necessary to display more SKU's for boxed watches and blistered pegged watches. This watch tower display was designed which increased the product quantity by 25%. The unit featured the right mix of walnut wood and aluminum that kept it classic, yet gave it a more modern and fresher feel than the way it was displayed previously. The Omni Watch Tower Display was created by Creoh Packaging, 246 Seigel Street, Brooklyn, NY 11206.
Duracell Kroger Endcap
This display was designed to dramatically change the look and feel of the typical Duracell endcap, for a permanent battery endcap, positioned out-of-category within the Kroger store format. The display was to create a long-term battery location, to supplement additional Duracell inline placements. The display is designed to accommodate peghook packaging. Four-color litho lifestyle graphics were placed on the side wings of the display. There is three-sided accessibility. The display uses injection-molded corners and headers in a dynamic blue color, and a LESA glow panel takes advantage of ambient lighting. The Duracell Kroger Endcap was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Above All Advertising offers The Curbie™, an inflatable innovation for outdoor billboard advertising that inflates in less than 30 seconds. The Curbie™offers attachment points which are sewn into its vertical display area for easy attachment of banner changes or signage. This feature permits the easy change of a banner message. The unit measures ll' x 4' and offers a billboard display area of 92" x 58". It can be used at events, parking lots, trade shows, etc. It can be customized and ready for delivery in two to four weeks. For more information, contact Above All Advertising, 9080 Activity Rd., Suite A, San Diego, CA 92126.
Premiere Theatres, Melbourne, FL, has completed installation of Allure Global Solutions' Digital Box Office ('Digi-Box') and Digital Menu Board Solution.
The Allure Global DigiBox solution displays digital movie posters with movie times and ratings in full motion graphics. Integration to the theatre's POS solution for real-time data provides show-times and feature information such as title, ratings, run-time, sold-out and cancelled notifications. The Allure Global system is scalable from single to multi-screen and variable size of display based upon the configuration of the theatre. For more information, contact Allure Global Solutions,400 Embassy Row, Suite 580, Atlanta , GA 30328.
