Constellation Wines Introduces Dreaming Tree Wines
Sonoma County winemaker Steve Reeder and world-renowned musician Dave Matthews have introduced The Dreaming Tree wines - a collection of approachable, high-quality wines developed in partnership with Constellation Wines U.S. The Dreaming Tree wines portfolio, founded and harvested in California's wine country, is aptly named after the Dave Matthews Band track, “The Dreaming Tree.” The Dreaming Tree wines offer consumers distinct flavors and aromas unique to California’s North and Central coasts.
The commitment to providing a high-value, environmentally conscious product is an important aspect of The Dreaming Tree brand.
Bottles used for The Dreaming Tree wines are 50% lighter than the average wine bottle, resulting in a smaller carbon footprint.
Samsung Features Interactive Touchscreen Display
Samsung Electronics Canada wanted a unique and innovative concept to deliver strong branding within the retail environment. Holman, a Toronto, Canada-based P.O.P. firm, developed a solution that enriched the consumers experience by allowing them to test the features of the Samsung products displayed and receive product information, all in a fun and interactive way. The display featured a touchscreen device that simulated the Samsung Galaxy Tab. Customers could actually launch different demonstration videos that highlighted all of Samsung's unique features just like they would at home with their actual Galaxy Tabs.
The display showed consumers the best that Samsung had to offer and brought together all Samsung products within an in store environment that was extremely relevant to the customer. The displays were made to be durable and easy to install. All displays were sent to the retailers pre-assembled making the installation at retail simple and cost effective. The displays were rolled out to 150 Future Shops and 78 Best Buy locations across Canada.
P.O.S. Posters Help Launch New iPhone 4
These posters as well as other in-store Point-Of-Sale display materials were created to assist in the launch of the new Apple iPhone 4.
The posters were litho printed full color on a Heidelberg press with a satin coating finish. The posters were printed in multiple languages, kitted and distributed to retail stores across the country. The iPhone 4 posters and in-store materials were printed by Proprint Services, (www.pop-online), a Toronto, Ontario, Canada-based point-of-purchase display firm.
Sony Opens New Shopping Experience In Canada
Sony of Canada has opened the first newly branded “SONY” store in Canada. The 2,800-sq. ft. Sony store is a unique destination at which consumers can explore the complete Sony experience, including electronics, games, movies, music, network services and future technologies. Doug Wilson, President, Sony Canada, said, “Our new store concept gives shoppers an opportunity to test and compare the full potential of Sony’s entertainment offerings.”
The new store features products displayed on tables so consumers can interact with them like they would in a home environment. The layout of the store is flexible so it can be reconfigured to highlight specific products, services, or content.
EX3D Debuts In-Theater Vendor For 3D Glasses
Marchon3D™ has partnered with Cinemark and UltraStar Cinemas to debut the first in-theater, self-service vending machines for Marchon3D's line of 3D compatible glasses - EX3D Eyewear. EX3D has created an innovative custom vending machine, with easy-to-use digital interface, for theater-goers. Now 3D lovers can purchase their own pair of affordable, stylish and RealD certified 3D glasses right on the spot.
This state-of-the-art vending machine has a user friendly touch screen, allowing consumers to select from a wide assortment of affordable EX3D glasses and pay with a credit card.
AMC Debuts Innovative Concession Area
AMC Theatre’s AMC Village Crossing 18 has unveiled its new The Marketplace concept, which features an expanded food and beverage menu, as well as an innovative “grab-and-go” format which lets movie-goers select what they want without the pressure of a line. The Marketplace, provides choices beyond the traditional popcorn and candy options. Guests can choose from favorites such as a Philly Steak sandwich, hot foods like jalapeño poppers and sweet dessert options such as a Raspberry White Chocolate Cheesecake. AMC Village Crossing 18 also features a number of better-for-you options, including AMC Smart MovieSnacks.
Nest Labs Introduces First Learning Thermostat
Nest Labs has created the Nest Learning Thermostat. Nest addresses thermostat programming problems through a combination of sensors, algorithms, machine learning, and cloud computing. Nest learns behaviors and preferences and adjusts the temperature up or down accordingly, making users comfortable when they’re home and saving energy while they’re away. Nest also provides people with information to help them make energy-saving choices.
Kaspersky ONE Universal Available In Retail Stores
Kaspersky Lab has launched Kaspersky ONE, the company’s first “Universal Security” solution that protects multiple devices using a single license. With just one license, Kaspersky ONE Universal Security allows users to conveniently secure any combination of PCs, Macs, Android tablets and smartphones, without having to purchase multiple products.
‘PAN AM’ Mobile Screening Room Simulates Jet Liner
The Bell Media Agency reached out to Holman division Mobilexhibit to create an experiential mobile screening room to promote the new TV show, “PAN AM.” The exhibit was set up in malls in major markets across Canada and allowed consumers to sit inside a PAN AM “jetliner” and watch clips of the show on a large screen within the space.
Holman created a 20-seat portable screening room in a 10 x 20 foot tensioned mock jetliner with a 14 foot high tail, all custom built to host sneak peek clips. Seating inside was decorated with seat back covers and branded headrests to make the experience even more real. The “jet” was flanked by two CTV-branded check-in stations with PAN AM graphics where uniformed PAN AM “stewardesses” handed out boarding passes. Life-size captain and stewardess cut-outs against a branded backdrop enabled consumers to take away souvenir photos of the experience.
Duracell Battery Center
Duracell created this Duracell Battery Center for Ahold’s Stop & Shop and Giant food stores. Duracell worked with Ahold to integrate the look of the displays into the Ahold store environments. This durable display, constructed of plastic, metal and wood, makes it easy for consumers to locate the correct Duracell battery for purchase. This display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747; (Web site) www.ndrc.com
LG Discovery Zone
LG has developed this Discovery Zone Home Appliance display to inspire the home appliance shopper and to reach beyond their initial expectations to a higher level of appliance performance. The interactive display provides shoppers with a high tech and fun way to evaluate products and compare benefits. The Discovery Zone display has not only increased sales, it has improved consumers perception of the shopping experience in stores which it has been placed. The LG Discovery Zone display was created by AMD Industries, 4620 W. 19th, Cicero, IL 60804; (Web site) www.amdpo.com
HEB Electronics Display
HEB Grocery Stores is using this permanent display to merchandise electronics and gaming products. The displays are on casters so they can be easily moved to different locations within the store. The four-way display uses the VersaFlex light box from Walls + Forms for creating lighted headers and the VersaFlex frame for accommodating additional graphics. Removable plates enable ease of changing from product merchandising to graphics. For more information, contact Walls + Forms, P.O. Box 741112, Dallas, TX 75374.; (Web site) www.wallsforms.com
Scopic™ by Walls + Forms Inc. is a versatile, modular display system offering an eye catching solution for a wide range of brand and retail display requirements. The Scopic™ telescopes to provide maximum flexibility in height and width to cater for all store environments and in store policy restrictions. Versatile in application, Scopic™ can be configured to accommodate almost any display requirement, including pallet, window, shelf, wall and floor displays. For more information, contact Walls + Forms, 209 Airline Dr. Suite 200 Coppell TX, 75019;
(Web site) www.wallsforms.com
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