In addition to previewing up to 500 movie trailer reviews and searching up to 160,000 titles, consumers will be able to order their favorite titles for drop shipment to their home or workplace. The software also allows for updates to the database, cross promotion between studio and retailer, advertising opportunities, multiple rental promotion and demographic targeting.
The Metacom music station resembles a jukebox and displays the Company’s line of CD’s and cassettes. It employs an interactive touch screen so customers can sample the music titles stocked in the display. The display also contains a motion sensor which, when tripped by a passing customer, activates the jukebox to play short music samples to attract attention.
Brookdale Plastics vacuum-formed 22 separate parts from glycol-modified PET and high-impact polystyrene. Then the company final-assembled the 22 components, along with wood assemblies, to produce the finished displays. Over 2,700 units have been shipped nationally to major discount stores and larger retail outlets. Brookdale Plastics recently won an award for the display at the Society of Plastics Engineers (SPE) annual conference.
Retailers are encouraged to create a Dr. Dolittle display in their store. Display options include a 48-unit floor display, a 72-unit floor display and a 1/4 tower (180-units).
"Our goal was to design a display that would pull kids in and be fun for them," said Justine Brody, Marketing Manager for Family Entertainment at WHV. "The voice box is very durable and is made to withstand thousands of activations." In-store retail support elements also include posters and shelf danglers.
Sales from Teletubbies merchandise have skyrocketed with new expectations for merchandising reaching $2 billion by December 1999.
"In keeping pace with this growing phenomenon, ‘Teletubbies Nursery Rhymes’ will be aggressively supported with a multi-million dollar marketing campaign designed to support the retailer and generate excitement with the consumer," said Thomas Lesinski, Sr. V.P., Worldwide Marketing and Development, WHV.
Designed to expand the photo shop’s on-site print orders as well as offer improved customer service, the Aladdin Digital Picture Center takes advantage of the latest digital imaging technologies. The ‘building block’ software allows labs and retailers to build their own modular software systems tailored to fulfill their particular imaging needs.
A custom holographic foil pattern was produced for the background of the display to simulate the pattern of CD/DVD discs. The 3-D header reinforces the difference between DVD technology and the older VHS. Hardware accents and black edge bumpers provide high-tech design nuances, as well as desired structural and protective advantages.
This slimline floorstand occupies a small footprint, yet has the capacity to hold 320 packages of DVD products.
The DVD Home Video Display ships fully assembled ready to be stocked by retailers.
This DVD Home Video Display was designed by Thomson-Leeds Company, Inc., a point-of-purchase advertising and sales promotion agency based in New York City.
Ameritech communications kiosks will offer a wide range of products and services including cellular, paging, and data and residential call management services, such as caller ID and call waiting.
"Our customers told us that they want ease and convenience when shopping," said Walt Catlow, President of Ameritech Cellular and Paging.
This agreement is significant because it means that we are now offering customers convenient opportunities to purchase a variety of goods and services under one roof.”
The new entertainment center will house San Francisco’s largest cineplex with 15 movie screens, the city’s first IMAX theatre and other entertainment attractions including the Where the Wild Things Are interactive adventure, The Way Things Work In Mammoth 3D educational presentation and the Airtight Garage Adventure zone arcade with interactive games.
Metreon will offer the country’s first Microsoft store allowing shoppers to get a hands-on experience with the latest Microsoft applications and the West Coast’s first Sony Style store. The Discovery Channel Store: Destination San Francisco will feature specially themed entertainment based on subjects explored on the Discovery Channel.
Consumers who purchase any featured DVD player at Best Buy, The Wiz or The Good Guys! will receive five free DVD discs plus a coupon book with 13 free DVD rental coupons redeemable at Hollywood Entertainment or West Coast Entertainment. Extensive in-store promotion supports the campaign.
As the first American book superstore to venture into the UK, Borders is introducing a fresh, contemporary look to its international customers. It is important that the UK customer recognize Borders as a world class retailer, sensitive to British cultural distinctions, rather than an American retailer using a formulaic approach.
Torque implemented a Borders international logo, visually engaging environmental design elements and a comprehensive and highly detailed signage and display package. The package includes a color-coded way-finding signage system; a Children’s section, brought to life with Torque’s original illustrations; and a modular, graphically enhanced Cafe menu board. The complementary graphic treatments and crisp white type over sleek, black backgrounds used with permanent, in-store signage, creates continuity throughout the store.
Shoppers will find Bell Atlantic displays in Staples stores. Customers will take "plug and play" equipment home with them and orders for supporting services will be forwarded to Bell Atlantic for immediate processing.
Bruce Gordon, Group President-Retail for Bell Atlantic said the opportunity to discuss services face-to-face has proven popular during a test pilot.
INTECO projects an increase of eight points, from 45% to 53%, in the percentage of U.S. households with PCs between the end of 1998 and 2003 despite sub-$1,000 prices and heavy industry promotion. "Thirty percent of households have no PC nor do they ever intend to ever buy one," said INTECO analyst Mark Snowden. Many households see no real need for a PC, whatever the cost.
The Internet is driving some new PC purchases. Eighty percent of recent first-time PC buyers say that accessing the Internet is an important reason to buy a PC. However, only 51% of these households currently use the Internet.
In terms of PC sales, INTECO’s projections showed that over the next half decade, the number of households with two or more computers will continue to rise, feeding the sales of "additional" or "replacement" computers. Presently, 22% of computers sold into households are new to the household, 26% are additional computers, and 53% are replacements. By 2003, just 10% will be new, 34% will be additional and 56% will be replacements, the report said.
Snap! Server is a network- storage server that simplifies the way storage is purchased in small and medium businesses.
In support of the promotion, point-of-purchase displays were featured at more than 7,200 Pizza Hut restaurants.
"Our partnership with Pizza Hut offered yet another great avenue for reaching a broad market of new and existing PlayStation gamers," said Andrew House, V.P., Marketing, Sony Computer Entertainment America, Foster City, CA.
To simulate the home gaming experience, the demonstrator provides enough space to accommodate most television and VCR brands for a hands-on association comparable to the games consumers use at home. A continuous demo loop tape provided the video and sound stimuli.
A stylistic design and eye-popping combination of materials were selected to optimize the visual impact. The base of the unit is manufactured using a black gloss laminate. Brilliant purple side panel graphics and design lines are influenced thematically by roller coasters and the tag line, "It Will Take You For A Ride." The Intensor chair is mounted to its base and secured by a day-glow green acrylic header providing a Technicolor flag to entice the consumer from other departments in the store.
This display was created for Blau Marketing by Thomson-Leeds, Inc., a New York City-based point-of-purchase display and sales promotion firm.