WHV Displays Offer ‘Harry Potter’ On DVD And VHS
Warner Home Video is releasing “Harry Potter and the Chamber of Secrets” on an extra features-loaded double disc DVD and on VHS, backed by a massive advertising, merchandising and promotional campaign.
“The home video release of “Harry Potter and the Chamber of Secrets” extends the movie experience with more exciting DVD features than ever before,” said Mike Saksa, WHV head of U.S. Marketing. “The theatrical box-office performance and our consumer research confirms the continued strength of this most popular franchise across all key video purchasing demographics.”
The Harry Potter and the Chamber of Secrets two-disc DVD will include 19 additional/extended scenes featuring more Dobby mischief, more flying car adventure, and a frightening encounter with the Malfoys in Borgin and Burkes. The One VoiceDVD technology will allow users to navigate through the DVD-ROM features and access set top features using only their voices, giving kids the illusion of a magical experience interacting with the DVD.
Dynamic merchandising materials are available to retailers in a variety of sizes and configurations and feature exciting Harry Potter and the Chamber of Secrets images of magical scenes and favorite characters.
Artisan Displays “Jona, A VeggieTale”
Artisan’s Family Home Entertainment, and Big Idea Productions have announced an integrated marketing program supporting the release of “Jonah, A VeggieTale” on DVD and VHS. The campaign features cross promotional partnerships with Applebee’s, Auntie Anne’s, Chuck E Cheese, Curad Bandages, Langer’s Juice, Sea World and Super Salad.
Applebee’s restaurants will feature the video on four million Jonah-themed activity booklets and plastic cups. Auntie Anne’s will offer a specially-created Jonah character for a nominal fee with the purchase of two soft pretzels and a drink. Chuck E. Cheese’s will highlight Jonah - through an in-restaurant promotional campaign.
FHE and Big Idea Pictures have created custom p.o.p. displays, including 18, 24, 30, 48 and 72-count pre-packs to support Jonah. Special static clings and mini-posters have also been created.
Warner Displays Scooby-Doo Vampire Title
Warner Home Video has announced several ‘Scoob-tacular’ promotions supporting the release of “Scooby-Doo and the Legend of the Vampire on DVD and VHS.
A $5.00 mail-in rebate will be offered with purchase of “Legend of the Vampire” together with another Scooby-Doo title. Fans can also enter the “Scooby-Doo Rocks With You!” Sweepstakes where the winner will star in a music video that will be feature d in an upcoming Scooby-Doo direct-to-video release.
“Scooby-Doo and the Legend of the Vampire” merchandisers will be available in 24-, 48- and 60-unit VHS configurations, and 36-unit mixed configurations.
“The incredible popularity of Scooby-Doo continues to grow stronger with each generation of fans,” said Ewa Martinoff, WHV V.P, Family Entertainment Marketing.
Motorola V101 Cellular Phone On Display
Rogers/AT&T Wireless required a stand-alone floor display to introduce the new Motorola V101 Cellular phone in national electronic retailers as well as independent cellular outlets.
The display had to stand out against a variety of cellular products available in the store. Due to its small footprint and attractive appearance, most retailers gave this display store front location, thereby creating a lot of consumer interest.
The Motorola V101 Cellular phone display was produced by Artisan Complete, a p.o.p. display firm located in Markham Ontario, Canada.
Maxell Displays DVD Media In Office Supply Stores
Maxell Corp. of America’s recordable media products are now available nationwide through leading office products retailers. A major component of Maxell's DVD efforts in the office supply channel is a strong educational focus, providing consumers with comprehensive information about applications and hardware compatibility for the various recordable DVD formats.
“We’ve gotten a clear message from customers that people want to know more about DVD compatibility,” said Don Patrican, Exec. V.P., Marketing at Maxell. “We are not only committed to supplying the widest range of recordable DVD choices, but to ensuring that consumers can easily select the appropriate media for their needs.”
Maxell is providing p.o.p. signage explaining the features for each DVD format and disc playback compatibility.
Ricoh Launches Reseller Display Program
Ricoh Corporation, a leading supplier of office automation systems and products, wanted a comprehensive display program for its U.S. distributor's showrooms.
A series of display products was developed, each with a different message and function, yet each with the same theme and upscale image for the Ricoh brand. Five unique “edge-lit” pieces were developed for Ricoh’s program, including a changing color RGB “edge-lit,” an “edge-lit” featuring a built-in LED programmable message area, a display featuring an LED clock and other desktop and wall mounted pieces.
Ricoh’s Reseller Display Program was created by Millennium Visual Systems, based in Park Ridge, NJ. Also included in the program was one of Millennium’s TriSide Rotating Prism Displays for Ricoh Showrooms.
Counter Display Promotes Verizon Service
Celluphone, a national distributor of wireless service is using this counter display to promote the use of Verizon Wireless service and equipment. This interactive display allows customers to see and touch Motorola phones and read about new Verizon Wireless promotional offers.
The display can also be mounted on slatwall.
This display was created for Celluphone by the Pro Design Group/Concept Displays, a p.o.p. display firm based in Gardena, CA.
Universal Pictures Announces Promotional Program For “The Hulk”
Universal Pictures has announced a line-up of promotional partners for its summer release, “The Hulk,” including Pepsi, Hershey Foods, Kraft Foods, ConAgra’s Grocery and Snack Foods Group brands, and Glad Products.
Pepsi will offer an instant win promotion on 150 million packages. Consumers can win grand HULK-Sized prizes including a “Hulked-Out Home Entertainment Center.” The program will be supported with in store point-of-sale displays. Hershey Foods is offering extensive merchandising and display vehicles and is running a sweepstakes offering consumers the chance to win a HUMMER H-1. Kraft Foods will offer 16 unique HULK products on over 30 million packages. The program will be supported with point-of-sale displays as well as premium lenticular cards. Glad Products will feature a free movie ticket offer on specially marked packages and in-store shipper displays.
Con Agra Foods will feature “Cookout Heroes,” a barbecue theme tying several brands together to promote “The Hulk.” ConAgra’s Slim Jim, will offer a HULK-sized canister and meat stick -- the longest Slim Jim meat stick on the market! Slim Jim’s sweepstakes will offer the chance to “Win a HULK ‘Wreck’ Room.” Conagra’s Pemmican invites health-conscious consumers to “Win a Personal Gym.” David’s Seeds will ask consumers to find the one green seed game piece in select packages to “Win a Revved Up HULK Power Pack,” complete with a Honda motorcycle, ATV and personal watercraft. The brand promotions are being supported with special “Hulk” point of sale displays.
Fossil Introduces Spot Watch
Fossil has introduced a watch featuring Microsoft Smart Personal Objects Technology (SPOT).
SPOT-based watches have enhanced timekeeping features such as automatic time-adjustment based on location. In addition, the watches display personalized Web content using Microsoft’s new DirectBand wireless technology.
Siemens Creates Fashion Phone Category
To stimulate growth in the mobile phone market, the Siemens Mobile Group has created a collection of personal communication devices in radically different wearable designs.
XELIBRI accessories will be sold over new channels such as department stores and fashion retailers. They will be marketed as fashion items with two collections per year.
Dr Pepper Annouces “X2” Promotion
Dr Pepper has announced plans to team this summer with the X-Men, stars of Twentieth Century Fox movie release of “X2.” The promotion’s starring attraction will be the chance to instantly win $100,000 by looking under the cap of specially-marked 20-ounce bottles or on game pieces inside specially-marked 12- and 24-packs. Additional prizes include movie tickets and 12-packs of Dr Pepper products.
“The X-Men franchise is a compelling match for our primary promotional target of 12- to 24-year olds,” said Cindi Clark, Dr Pepper Sr. V.P., Marketing. “The ability to reach high-volume consumers, combined with the early summer release date, make X2 a dynamic promotional partner for Dr Pepper and Red Fusion.”
Dr Pepper will release commemorative X2 cans, and customers can redeem Dr Pepper X2 20-ounce labels to receive a Dr Pepper/X2 T-shirt. The promotion will be supported with extensive p.o.s. materials.
Newood Display Fixture Mfg. Co., Eugene, OR, will be showing this Rotating Book Displayer. It features adjustable shelves routed to provide a pocket with a lip to hold books. The shelves tilt back for better book display. 16" square base displays a lot of product in a small space. It is available in Oak, Maple and wood-grained Melamine in a variety of finishes. It ships partially assembled including by UPS. To learn more about this display, contact Mick Thaxton at Booth 5216, or call 800-233-9663 or 541-688-0907.
Rapid Displays Chicago, IL, will be showing this Big Idea Jonah Merchandiser, a flexible unit because customization takes place at the point of sale. The display is modular and has been designed to hold more than two dozen different SKUs tied to the theatrical release of the feature film "Jonah". The display allows retailers to customize the Plan-o-gram based on their own selected product mixes. To make assembly simple, a significant amount of intricate hand assembly and finishing is performed prior to packing the displays. To learn more about this display, contact Brian McCormick at GlobalShop, Booth 1067; or call 773-927-5000.
ACTIVISON SPIDERMAN DISPLAY. The objective was to create a highly flexible, secondary location for a series of video games to produce and singlular brand presences for Spiderman during its critical launch. The display was able to change each month with each new release. Each new graphic hid behind its predecessor on the side panels and header, allowing for 3 different looks in 90 days without shipping new graphics. Created by Diam International, 26-45 BQE West, Woodside, NY 11377.
ICE AGE STANDEE. This corrugated standee features whimsical bright colors which helped capture the prime real estate in over 90% of its market. The
Standee was designed to give the most dimension and color in a limited floor space. The Logo was designed in 3 dimension using clear vinyl. The simplicity of assembly was the starting point to assure placement. Created by Smurfit-Stone Display Group, 303 North San Fernando, Burbank, CA 91504.
Microsoft Xbox 2' Custom Unit
This display was created to help identify the "live" section of the store, to enable the consumers to answer all their questions and to display communicators and software necessary to properly use the product. This display was part of a display program that includes a hanging sign to identify "Live" and an Info book system which was designed to stand out as part of the Xbox Live brand. The Microsoft Xbox 2' Custom Unit was created by Harbor Industries Inc., South Industrial Park, Grand Haven, Michigan 49417.
A.E. Global Octapus 6 Tier 2-Sided Floor Display
This unique 48 prong display is constructed form wire and metal and merchandises cell phone covers. The Octapus shape base is laser cut form 3/16" steel and Has an orange powder coat finish that is consistent with the logo on the product packaging. The frame of the display has a black powder finish. The brand logo is screened on the 2-sided styrene header sign and provides a strong brand identity. The display obtained floor space and attracts consumers as it merchandises a wide selection of cell phone covers. The Octapus 6 Tier 2-Sided Floor Display was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
Fat Tuesday Compact "Waterfall" Display
This display features trays that were "re-sized" to custom-fit the product, enhancing the appearance of the display. Fat Tuesday created this display to be used for a variety of their retail accounts. This is the second running of this particular promotion and the "Waterfall" design allows retailers to feature high product visibility while minimizing the footprint taken up by the unit. The results achieved have been extremely positive. The unit also offers the option of changing the Header for spot promotions. The Fat Tuesday Compact "Waterfall" Display was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, New York 12549.
USA Video Distribution 4-Sided, Durable Pinwheel Design
The object for this display was to create a durable, inexpensive turning display for drugstore/grocery chains, to hold a large amount of product with a 12" x 12" footprint. The unit ships UPS and met all of the requirements. A rollout of 3,200 units to 3 major drug and grocery chains was accomplished with successful shipping results. The 4-Sided, Durable Pinwheel Display was created by Acrylic Design Associated, 6050 Nathan Lane, Minneapolis, MN 55442.
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