Best Buy Mobile Stores Test New Approach To Retailing
Best Buy and U.K. retailer Carphone Warehouse (CPW) are piloting a mobile phone-exclusive store concept at nine locations throughout Manhattan.
Branded Best Buy Mobile, the stores improve on the U.S. mobile retail experience by providing a broader selection of products and carrier options, supported by knowledgeable and impartial store associates.
“Our goal is to bring real choice to New Yorkers,” said David Sprosty, CEO of Best Buy Mobile. “The Best Buy Mobile experience delivers a wider assortment of handsets and carrier networks, combined with specially trained, impartial mobile phone specialists and convenient locations across Manhattan. It’s a whole new level of service that personalizes the shopping experience for people who want control over how mobile technology integrates into their lifestyles.”
New Best Buy Mobile stand-alone stores averaging approximately 1,000-square-feet each are now open near Union Square, Rockefeller Center, Grand Central Terminal and on the Upper East and Upper West sides of Manhattan.
Another four stores operate within existing Best Buy stores in fully renovated “stores-within-a-store.”
Cingular Opens Flagship Store In Latino Community
Cingular Wireless has unveiled its largest retail store in the Los Angeles region, achieving its goal of reaching Latino consumers with its state-of-the-art wireless products.
The store, located in Huntington Park, is the most modern and technologically advanced store in the Los Angeles region with interactive stations where customers can test Cingular's latest products. All the sales associates can assist customers in English and Spanish and the store has committed to becoming an active member of the local Latino community.
According to Cingular’s research, Latinos lead all other
XE Mobile Displays Nokia 6061 Phone
XE Mobile, a new pay-as-you-go wireless service designed to meet the lifestyle needs of the youth and college age market, has introduced the Nokia 6061 clamshell phone. This is the fist Nokia 6061 handset offered for the prepaid user and XE Mobile carries the only red model available in the U.S.
“XE is excited to offer this one-of-a-kind handset to its members-the color, look and feel fits well with our band and target market. XE is committed to offering the best products in the market place and will continue to offer handsets no other pay-as-you-go service is offering,” said Mark Ghermezian, President and CEO of XE Mobile.
An array of p.o.p. materials will help XE Mobile reach its target market of young consumers in the store.
Bell Standee Increases Traffic & Sales
This Bell standee was placed in all store locations to grab consumers' attention with its construction and message.
The six-foot tall standee is very unique in its construction from multiple litho printed panels to the mounting and die cutting and finishing to ensure a 3-D look.
There were several panels that were litho printed on a 40" six color Heidelberg press. The panels were then mounted to corrugate and die cut to shape.
Each shape was then further mounted to corrugate to stand out from the overall background piece.
The display was part of a multiple print run in two languages that included tent cards, wobblers, cling vinyls and posters.
This Bell Standee was created by PROPRINT Services Inc., (www.pop-online.com) a Toronto, Ontario, Canada-based point-of-purchase display firm,
Palm Opens Flagship Retail Store In New York
Palm’s new flagship retail store has opened in Manhattan's Rockefeller Center, featuring Palm’s entire portfolio of smartphones, handhelds, mobile managers and accessories as well as live demonstrations and activations on three major U.S. carriers. The new flagship store is Palm’s largest store to date.
The Palm Retail Store provides the Company with a way to introduce Palm smartphones and handhelds beyond Palm’s core customers of mostly business professionals to a broader group of consumers. Palm Retail Stores have succeeded at expanding Palm’s visibility with young adults, moms and active seniors. With the introduction of fun colors for the new Treo 680 smartphone, Palm has a great draw for this expanded audience.
“New and loyal customers can experience simple, mobile computing up close, in-depth and across our full product line at Palm Retail Stores,” said Tim Roper, Vice President, U.S. region for Palm. “Specifically by opening a retail store in Rockefeller Center, we have the opportunity to capture the attention of pedestrians who frequent this famous location so they can see for themselves how powerful yet easy to use our products are.”
Clean lines, sleek accents and bold graphics depicting the Treo lifestyle greet visitors to the Rockefeller Center Retail Store location. Expert associates help guide visitors to the Palm mobile solution that best meets their unique needs.
Preloaded ZVUE MP3 Player Is Displayed
HandHeld Entertainment has introduced the ZVUE MP3 Player, the Company’s first MP3 player in selected Wal-Mart stores and InMotion Entertainment stores throughout the U.S.
At a suggested retail price of $69.95, the ZVUE MP3 player is an MP3 player with a bonus as it comes pre-loaded with 30 of the top hits of 2006.
The ZVUE will be featured in-stores in special permanent displays, headlined, “Music Your Way,” which explain the benefits of the new ZVUE MP3 players.
QRS Music Unveils Story & Clark Power Center Program
QRS Music Technologies, a leader in marketing pianos, piano-based audio and multimedia products, has introduced its new Story & Clark Power Center Program. The program focuses on sell-through by creating a unique environment and total shopping experience to stimulate and engage customers.
The Power Centers help customers envision the experience of owning a Pianomation® system by demonstrating how it can be integrated with all the other elements of their entertainment system.
Along with a Story & Clark grand piano equipped with Pianomation® and Qsync™, the Power Centers include a large format, 42" plasma screen TV, surround-sound stereo equipment, impactful merchandising aids including posters and a CD software display, in a living room setting that includes a couch and several chairs, creating a realistic home environment.
“A grand piano is a big investment,” said Tom Dolan, CEO, QRS. “Customers feel better about purchasing a piano from a dealer where the buying experience matches their per.
Rand McNally & Disney Promote Adventure Guide
Rand McNally and Walt Disney Parks & Resorts are co-promoting Rand McNally’s first Family Adventure Guide and Interstate Atlas.
The Family Adventure Guide is a family-geared atlas, featuring maps and information of interest to anyone traveling with a family. Introductory copies of the book will include a free Pocket Guide to Disney parks along with a chance to win a free trip for four to Walt Disney World Resort or Disneyland Resort in the Magical Family Vacation Sweepstakes.
“Rand McNally and Disney are two of America’s most iconic brands,” said Kendra Ensor, V.P., National Travel at Rand McNally. “Our collaboration shows our commitment to helping families create easy-to-plan vacations. Since Disney is the number one destination for families, it seemed logical to include a Pocket Guide to Disney with the atlas.”
Co-branded p.o.p. displays will advertise Rand McNally’s Magical Family Vacation Sweepstakes and the Family Adventure Guide.
Audio Spotlight Promotes 'Murder By The Book'
The Audio Spotlight® directional sound system from Holosonic Research Labs, (www.holosonics.com) was recently deployed in retail outlets to promote a new Court TV television series, Murder By The Book.
Court TV used the Holosonics Audio Spotlight to “beam” messages directly to the ears of individual shoppers making it sound as if someone, a “Mystery Whisperer,” was speaking directly to them. As customers shopped store shelves, they passed motion sensors installed near the Court TV displays that triggered subtle, targeted messages delivered via an Audio Spotlight speaker disc.
During the month long campaign, the Audio Spotlight system delivered more than 100,000 messages directly to individuals without generating unwanted noise.
AT&T Launches Re-Branding Campaign To Incorporate Cingular Wireless Name
AT&T has launched a re-branding campaign transitioning the Cingular Wireless name into the iconic AT&T brand.
“Around the world, our customers recognize the AT&T brand for meaningful innovation, a commitment to customer service, high quality and reliability,” said Edward Whitacre Jr., Chairman and CEO of AT&T. “AT&T, BellSouth and Cingular are now one company, and going forward under one brand is the right thing to do.”
Each transition campaign element will conclude with the Cingular and AT&T logos coming together. The campaign will kick off with several creative executions called “Raising It Higher,” which morphs Cingular's familiar “raising the bar” logo with the AT&T globe.
Approximately 2,000 nationwide company-owned wireless retail outlets and store kiosks will be transitioned with AT&T-branded signage. Parallel with its re-branding efforts, AT&T is creating an in-store “emerging media experience” where consumers can experience products and services before they purchase.
Trained consultants will help customers learn about a range of AT&T wireline services that they can bundle with their wireless services and order AT&T Yahoo! High Speed Internet service as well.
Dell Opens Retail Experience Store
The Dell Retail Experience recently opened in Dallas’ NorthPark Center offering consumers a hands-on approach to Dell's direct sales model.
The store delivers a unique and differentiated retail experience that is consistent with Dell's brand persona and is a hybrid concept of Dell's direct model and a conventional electronics store. Products on display include PC desktops, lap tops, home theater systems, plasma TVs and digital cameras. However, consumers cannot take the product with them. Instead, consumers order product on-line in-store with home delivery. The Retail Experience store mimic's Dell's direct-sale model where the product is actually purchased and shipped to the customer. Dell has been selling its products from free-standing kiosks in malls since 1994. The Retail Experience is an evolution of the kiosk concept because it allows for customer interaction with assistance from a product savvy sales staff.
The Dell Retail Experience was designed by Fitch, a retail design firm located in Powell, Ohio.
Lucky Strike Lanes Opens As America’s First Bowling Lounge
Lucky Strike Lanes has opened in West Nyack, NY. This hip hangout is not your typical bowling alley. Lucky Strike Lanes offers quality food, dramatic ambience, a bar, upscale game room, private lounge and a sophisticated A/V system programmed with art, videos, media and sports.
With a capacity for nearly 700 patrons, Lucky Strike's newest location features: 12 state-of-the-art lanes; custom lounge seating replacing the traditional molded plastic chairs; a 100-foot by 10-foot video wall featuring cutting-edge images of artwork from today's hottest emerging artists of all genres, as well as music videos, a menu featuring over 100 gourmet selections; 6 custom pool tables and the country’s first “Killer Spin” lounge featuring state-of-the-art ping-pong tables.
Vonage Introduces Kiosks For Instant In-Store Activation
Vonage America, a leading provider of broadband telephone services, is launching in-store activation through kiosks in retail stores. Consumers can now purchase Vonage hardware on premise and register at in-store kiosks to immediately subscribe to its full featured service.
This process makes it easier for less technology-savvy consumers to walk into the store and get phone service in a box. Retailers can now offer consumers the option to activate their Vonage service immediately in-store, thus shortening the activation process.
“GetConnected’s kiosks offer Vonage the tools it needs to make our customer's experience easier from the minute they purchase our devices,” said Mike Snyder, CEO of Vonage. “This new campaign takes one-stop shopping to the next level and helps us make the Vonage retail experience among the easiest in the industry.”
Humana Medicare Shows The Movie Classic, ‘Casablanca’
Humana Medicare is bringing the 1942 classic “Casablanca” to select movie theatres nationwide as part of a campaign to introduce those eligible for Medicare to its Medicare Advantage health plans in an entertaining environment.
The nationwide program, produced in conjunction with National CineMedia’s CineMeetings & Events, takes place in select AMC, Cinemark, Regal Entertainment Group theatres.
“By combining information with classic entertainment in the comfort and convenience of movie theatres, Humana is able to communicate with its customers in a unique and enjoyable way,” said Michael Schonberger, V.P. Sales & Marketing with National CineMedia’s CineMeetings & Events.
Women Are Increasingly Tech Savvy
According to the new Vertis Customer Focus Tech Savvy study, 26% of Generation Y women (born 1977-1994) plan to purchase a personal desktop computer in the next 12 months, compared to 20% of Generation Y men. Additionally, the study indicates that 25% of Generation Y women wish to purchase a a cell phone with advanced features in the next year, compared to 14% of total adults. Similarly, 16% of women in the same group plan to purchase a digital video recorder within the next year, compared to 11% of total adults. “We find younger women are becoming increasingly dominant users of high technology compared to their male counterparts,” said Jim Litwin, V.P., Vertis Communications.
Purchase plans vary among genders and incomes: 28% of Generation Y women plan to purchase a digital camera within the next year, whereas only 21% of Generation Y men plan to. 24% of consumers with a household income of $100,000+ plan to purchase a big-screen or high-definition TV in the next year, compared to 14% of consumers with an income of $40,000 or less.
TV On DVD Genre Grows 25% ; Now Accounts For 9% Of DVD Sales
“Americans remain passionate about their favorite TV programs and that passion is in evidence when they purchase DVDs,” said Russ Crupnick, Music and Movies Analyst for The NPD Group. TV-DVD accounted for 9% of home video sales in June, up from 7% the year prior, according to The NPD Group. The strongest growth for the TV-DVD category came from sales of one hour TV dramas, such as “Desperate Housewives” and “Lost,” which increased 48% year over year. The adult-animation category, which includes “The Family Guy” and “The Simpsons,” rose 36%, while sales of science fiction titles increased 34% and half-hour comedies grew 7%.
NPD also reports that people who purchased TV titles on DVD were twice as likely as the average consumer to also download digital video content. In f act, 92% of consumers who downloaded a video last year, expected to download the same amount or even more this year.
“The key challenge for TV-DVD in the immediate future is having a continued pipeline of new content that appeals to consumers and even more creative packaging of older classic TV shows,” said Crupnick.
JupiterResearch Finds That 22% Of Console Gamers Are 'Ultra Gamers'
A startling 22% of console gamers fall in the ultra console gamers category, spending more than five hours per week playing games, according to a new JupiterResearch report, “Audience Segmentation: Coaxing Gamers up the Consumption Ladder.” These gamers spent more than $50 in the last six months on console game software. Gamers that spent more than five hours per week playing games spend between 20 and 100% more money on game software than low-play intensity segments.
“Suppliers should use connected consoles to influence gamer consumption patterns,” said David Schatsky, President of JupiterKagan. “Because of the tracking capabilities, this conduit is perfect for testing initiatives designed to drive participation as well as to identify which segments to target.”
Zandl Reports On Tween Trends
The Zandl Group recently reported on how teen trends have changed. Ten years ago, tweens tech world was much simpler. Their current tech environment is filled with PS2, Nintendo DS, Xbox, Gamecubes, tivo/vr, camera cell phones, iPods, laptops, social networking sites and portable DVD players. Both boys and girls now prefer video games to traditional toys (81% of boys and 47% of girls). Zandl predicts we’ll see more portability and more adult products e.g. Treos, Bluetooth for kids.
More Options-It’s increasingly difficult to generate blockbuster hits that once marked the tween market. While Nike is still the most dominant footwear brand, it is down almost 20% due to niche activity in the category. As tweens are exposed to more options, their tastes will develop more independently at earlier ages and mirror the fragmentation seen in the teen market.
Apple Introduces iPhone
Apple has introduced iPhone, combining three products-a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class e-mail, web browsing, searching and maps-into a compact handheld device. iPhone introduces a new user interface based on a large multi-touch display and pioneering new software, letting users control iPhone with just their fingers.
iPhone redefines what users can do on their mobile phones.
Rayovac Launches Hybrid Batteries
Rayovac’s new Hybrid batteries delivers the benefits of rechargeable batteries but eliminates common user frustrations. Hybrid batteries come already charged, unlike other rechargeable batteries, which often need to be charged for hours before use. The new batteries also stay charged for up to one year after charging.
Nintendo Launches Hotel Dusk: Room 215
Nintendo has launched Hotel Dusk: Room 215 for Nintendo DS, an interactive “video game novel” that puts players in the middle of a mystery. It has more in common with a crime novel than a video game, and appeals to mystery lovers.
“Hotel Dusk: Room 215 could be considered a new genre for both video games and storytelling,” said George Harrison, Nintendo’s Sr. V.P., Marketing. “Just as audio books brought the printed word to a new medium, so does this new ‘video game book.’”
Dell Launches Ruggedized Notebook
Dell has introduced its Latitude ATG, a semi-rugged notebook designed for people working in tough environments.
“We have heard from customers loud and clear that a tougher, highly protective notebook with a screen that is easy to see outdoors is necessary in many lines of work,” said Jeff Clarke, Sr. V.P., Dell Product Group.
V-Moda Unveils VIBE Modaphones
Music lifestyle brand V-Moda has unveiled Vibe, a revolutionary noise-isolating modaphone for music enthusiasts.
The elegant all-metal design of Vibe puts the earphones on par with high fashion jewelry, while the lightweight micro-size and ultra-soft silicon fittings provide a secure, comfortable fit during the most rigorous activities.
Vibe is designed to coordinate with the iPod, as well as modern apparel and fashion accessories.
Jabra Debuts Convertible Bluetooth Stereo Headset
Jabra has launched the Jabra BT8010 convertible Bluetooth stereo headset, designed for consumers that demand a high performance Bluetooth headset but also want the ability to adapt their headset into a Bluetooth stereo headset.
With the addition of an attachable stereo unit, the Jabra BT8010 becomes a high performance stereo headset, enabling users to switch seamlessly between their phone and listening to music.
T-Mobile Runs Fave 5 Promotion
T-Mobile recently promoted its new Fave 5 service plans via “street-level” cross-promotions offering consumers an opportunity to win prizes from T-Mobile’s co-marketing partners, Sony, Samsung, and the National Basketball Association. Basketball-focused events are being staged at numerous malls and NBA arenas throughout the country.
Livewire, York, PA, was chosen to create a custom solution consisting of a wireless network of four IBM kiosks, housed within large basketball-like enclosures. Consumers enter data via and choose icons representing their Fave 5 via the kiosks. Web service technology drives digital signage mounted above shoot-to-win basketball games to announce the game winners. The digital signage is enclosed within a giant Samsung cell phone.
At the completion of the game, an NBA-like ticket is printed for each player showing their Fave 5 icons with additional information and offerings from T-Mobile.
Sprint Nextel Unveils 2007 NEXTEL Experience
Sprint Nextel has created a revamped NASCAR NEXTEL Cup Series-themed mobile-marketing display. The 10,000-sq. ft., NEXTEL Experience, focused on Sprint Nextel products and NASCAR NEXTEL Cup Series displays will be open at every NASCAR NEXTEL Cup Series race this season. The exhibit, was created by JHE Production Group, Harrisburg, NC.
“Through our sponsorship of the NASCAR NEXTEL Cup Series, we strive to bring the fans closer to the sport, and the NEXTEL Experience is one of our most visible ways of achieving that goal,” said Dean Kessel, Director, NEXTEL Cup Series Marketing for Sprint Nextel.
Samsung Mobile Chargng Stations Help Traveleris
Samsung Mobile has unveiled Charging Stations at New York’s Kennedy International Airport to help travelers power their mobile phones, laptops, and other electronic devices.
The Samsung Mobile charging stations, designed by JCDecaux, provide four outlets per station. A total of 50 Samsung Mobile Charging Stations will be available to travelers in every JFK passenger terminal.
General Motors Opens “Fuel For Thought” Display At Epcot
General Motors is bringing fuel cell technology, hybrid vehicles and ethanol-powered cars and trucks to life with the “Fuel For Thought” display at Walt Disney World’s Epcot® Center.
“Fuel For Thought” is comprised of interactive kiosks, a floor projection, plasma wall elements, vehicle displays with information conveyed through lighting and video, and live narrated presentations. The walk through “Fuel For Thought” begins down a pathway designed with brilliant graphics and a plasma wall with an expansive photo of a cornfield. As visitors pass by, they see the cornstalks parting in a wavelike fashion. The opposite wall is dotted with porthole-like windows featuring different GM environmental activities. The yellow pathway leads up to the exhibits on bi-level space. Five touch screen games are stationed in the backside of the porthole-like windows.
The main exhibit space floor is highlighted by a giant projected circular graphic controlled by motion sensors.
FogScreen Featured On Disney Tour
The Walt Disney Co. is promoting its film “Enchanted,” with a promotional tour traveling to major European cities featuring the FogScreen ™ walk-through screen.
A Finnish invention, FogScreen walk-through screen generates a thin, dry fog that is possible to walk through without getting wet. The FogScreen projection screen makes images appear and move in thin air.
“Disney's Enchanted promotional tour is presenting a creative way for using the FogScreen technology,” said Mika Koivula, CEO of Fog Screen Inc. “Installation of the wishing well is a unique set-up with the built-in FogScreen effect.”
For more information about FogScreen, contact Mika Koivula, (E-mail) mika.koivula@fogscreen.com, (Tel) +358 50 3888 700, (Web Site) www.fogscreen.com.
Sue Bee Displays Promote ‘Apprentice’
Sue Bee Honey was recently the featured product on the fifth episode of NBC's “The Apprentice: Los Angeles,”where two teams develop a start-to-finish marketing campaign for the Sue Bee product line.
The new displays featured the limited edition Sue Bee labels created by the winning team of contestants.
“Sue Bee’s involvement with ‘The Apprentice’ has without a doubt increased our brand recognition - and placement of our limited edition ‘Apprentice’ branded in-store displays further those efforts,” said Jim Powell, Vice President of Sales and Marketing at Sue Bee Honey.
Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa SKAR Advertising, Sue Bee Honey’s ad agency, developed the in-store displays, to promote the product’s appearance on “The Apprentice.”
Nashville Display, Lebanon, TN, will be showing this Schylling Toy Spinner, a 4-sided display constructed from slatwall, metal and wire. The use of slatwall allows for flexibility. The metal shelves and prongs are adjustable. Metal parts have a durable powder finish. The display features a die-cut, 2-sided, 4-color header. To learn more about this display, contact Richard Hornsby at Global Shop, Booth 5837; or call 615-743-2950.
Inflatable Marketplace will be showing Large format sealed inflatables (MEGA-sealed) in addition to at-retail Point-of-Sale inflatables. MEGA-sealed inflatables are great for short term promotions where budgets are tight. For less than $8 per day per piece they can create an engaging and eye-catching icon for a brand. They are portable and easy to set up. Inflatable Marketplace also offers a nationwide turnkey installation program. To learn more about these inflatables, contact Tina Bachman at Global Shop, Booth 5061; or call 800-728-4466.
Staples Tax Time 2007 "BIG" Pallet. The objective of the Staples "BIG" full pallet is to peak awareness of the large pack sizes of markers, and to stress the cost savings in purchasing the large packs. The pallet was placed at Staples this tax season. The dimensional header immediately communicates the message. Display shelves are angled back so the product shows the full face of the blister card, but does not fall forward. Created by U.S. Display Group, 100 Frontage Road, Newark, NJ 07114.
CVS Top of Checkout Rack. CVS wanted to create a positive impression at the checkout, while merchandising magazines and other impulse items with minimal obstruction. This unit adjusts to hold magazines of different sizes. Flexibility is key to respond to changing planograms. Numerous slots allow trays and peg hook positions to be customized. Trays are interchangeable to hold different size products. Graphics slide in and out to update feature items. Created by POP Displays, 555 Tuckahoe Rd, Yonkers NY 10710.
Office Max Book Display
This 4-sided display is constructed from wood and has adjustable wire shelves. The wire and metal parts have a durable powder finish. The display features interchangeable four headers and four vertical signs. The display provided better product visibility and made it easier for the customer to locate and select the book or books of their choice. The Office Max Book Display was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087.
Rand McNally Road Atlas Half Pallet Display
Rand McNally wanted to develop a flexible pallet display unit that could be used in 1/4, 1/2 and full pallet configurations. This display utilizes a modular tray that can be used in 1/4, 1/2 and full pallet display applications. The display’s unique pre-attached header, eases field placement and assembly. The display’s design and graphics help insure maximum in-store product visibility. This display was created by Great Northern Corp., Consumer Packaging And Display, 1800 South Street, Racine, WI 53404.
LG Electronics Chocolate Mobile Phone Counter Display
LG Electronics required an on counter display to promote the launch of the new 'CHOCOLATE' phone in Telus stores across Canada. The look needed to be 'sexy', and clean, in a display that utilized minimal counter space. This counter display, is fabricated of combination of ¼" and 1/8" acrylics. The unit locks in back to prevent theft of phone encased. The base elements were cut to simulate a BITE mark into the corner which tied in with the media campaign. The 2 colored acrylic pieces where off set using aluminum rod and decorative hardware. This display was created by Get Global Sales, Inc., 6525 Northam Drive, Mississauga, ON L4V 1J2.
Sony Stock Pallet Display
Sony recently used this stock pallet display to promote Sony Walkmans and clock radios. The unit is fortified to hold over 200 pounds of product. The display base, trays, side panels, shelves and header all feature full-color lithography plus an aqueous varnish for high impact graphics. Because the unit was developed from a stock display, it is extremely economical and available with a minimum lead time required. This stock pallet display was created for Sony by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
MC2 created this booth for Samsung for this year’s Consumer Electronics Show exhibit. The objective was to support two corporate divisions with one trade show booth while conveying a strong corporate identity. For Samsung's 710x200 foot exhibit, the solution was tiny: thousands of computer controlled LED lights rimmed the edge of Samsung's space and illuminated ADO string curtains carving the space into sections as the lights gently moved through the color spectrum, the 465-foot fabric header and interior curtains shimmered in harmony with soft light. Another material used to advantage was ecoconscious 3-Form. This tactile, embossed ecoresin™ made cabinetry glow like jewels when backlit with MR-16s. For more information, contact MC2, 3 Alpine Court, Chestnut Ridge, NY 10977.
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