Reebok Display Places Footwear In Music Stores
In an industry first, Reebok is truly fusing music and sports by partnering with music stores nationwide, including music store giant Wherehouse, to give consumers a preview of the Company’s freshest footwear weeks before the collections are available at athletic specialty, sporting goods and urban retailers.
Placed in a protective three-by-five-foot display case located near the store’s top selling music, the Rbk product is designed to whet the palates of consumers in search of the latest in music and fashion.
According to Micky Pant, Reebok’s Chief Marketing Officer, the display helps capture the excitement of Reebok’s new Rbk collection and its ongoing marketing campaign, the “Sounds and Rhythm of Sport,” which fuses music, sports, entertainment and technology in a way that appeals to today’s urban youth. “Our consumers spend a great deal of time in music stores, so it’s the perfect place to showcase our products,” said Pant.
Currently, 1,100 Rbk displays are in place at music stores across the country, with 400 placed at Wherehouse locations.
Products are displayed in the acrylic display case, with a supplemental product card featuring the name of the shoe, its product features, a launch date and retail locations where it can be purchased.
Warner Brothers Video Display Increases Inventory
Warner Brothers Home Video is using this DVD, CD, Software and VHS display, which holds a large amount of product in a small footprint and deters theft by only releasing one package at a time.
The display features a patent pending self-stocking Push Pocket System, which pushes product forward giving the appearance of a fully stocked display at all times. Retailers have reported DVD sales have increased approximately 25% from these displays compared to loose racking displays.
This display was produced for Warner Brothers by Acrylic Design Associates, a Minneapolis, MN-based display firm.
Disney Endcap Highlights Kmart’s Movie Department
Buena Vista Home Entertainment created two endcaps to display Disney favorites and new releases and serve as an entry point into Kmart’s movie department.
The endcap program anchored the entire department with kid friendly colors and shapes and integrated with all other department components. The strong Disney icon shape is used several times on the Disney endcap. The front transparent green shelves all have Disney icons molded in. The DVD security modules have a raised Disney DVD logo molded onto the front surface. The second, a multi studio endcap, which allows other studios to showcase their product, is detailed with molded movie reel symbols. New product awareness is promoted in each fixture’s header area where there is a changeable graphic. The program has helped Kmart refresh its entire movie department.
The Disney Kmart Endcaps were produced by Design Phase, Inc., a p.o.p. firm based in Northbrook, IL.
IBM Display Offers 3 Messages
IBM is featuring this multi-purpose display which offers three rotating messages. The unit has a double-legged pedestal so that it may be used in independent configurations. A literature holder is integrated into the pedestal increasing the functionality of the display. A spotlight illuminates the rotating messages to bring attention to them.
The display is freestanding TriAD® which presents three posters with an eye-catching “wave” transition. It also features easy, tool-free graphic changes with an attractive beveled frame and smooth, quiet operation.
The IBM TriAD® 3-Message Poster Display was created by Clearr Corporation, a Minneapolis, MN-based p.o.p. firm.
Kmart Features Star Wars Promotions & Collectibles
Kmart is teaming with Lucasfilm to serve as a source of official Attack of the Clones merchandise, including exclusive products and promotions.
Consumers can receive one of five collectible Attack of the Clones character cards with the purchase of any Star Wars product from Kmart. The cards include a detachable scratch-off card good for prizes ranging from movie posters to discounts on Hasbro Star Wars Action Figures. One winner will receive a life-size R2-D2 and C-3PO from Lucasfilm valued at $25,000.
Kmart and Frito-Lay are also offering consumers a chance to win an official, life-size clone trooper standee. The standee is being displayed prominently in the front of the Kmart store.
JVC & Urban Decay Join For First-Ever Line Of Female CD Car Receivers
JVC Mobile Entertainment, a division of JVC Co. of America, has shipped the Urban Decay 700 Series CD Car Receivers to retail stores nationwide. The line is designed to meet the interests of the female market, offering them style, portability and functionality.
“Extensive research has proven that it is not just men who are walking into stores buying car audio products, but women as well,” said Tom Caronia, V.P., JVC’s Mobile Entertainment Division. “We developed the Urban Decay 700 series to fill a definite void in the mobile car marketplace.”
High profile celebrities and athletes have signed on to be the official faces of the 700 series including actress Donna D'Errico, singer Lisa Loeb, surfer Belen Connelly, skateboarder Jen O'Brien and snowboarder Jonnel Janewicz.
JVC and Urban Decay have created several joint promotions to support the new line including an “Urban Girl on the Go” sweepstakes, offering the chance to win a two-year lease on a Volkswagen outfitted with JVC and Urban Decay products.
Telus Mobility Opens Flagship Store
Canadian wireless provider Telus Mobility has partnered with Toronto-based design firm burdifilek on the redesign of the Telus Mobility flagship retail outlet in Montreal. “We are eager to continuously enhance recognition of Telus Mobility’s unique future friendly approach to wireless,” said Wade Oosterman, Telus Mobility’s Exec. V.P., Sales & Marketing.
The revamped Montreal store features clean and contemporary finishes, custom fixturing and a simplistically sensible floor plan. Spacious and easy to shop bays display wireless telephones and accessories around the store perimeter. A centrally placed internet kiosk encourages clients to interact with the Telus mobility wireless phones. At the back of the sales floor is an 11" x 15' glass wall featuring an oversized translucent image of a trademark dahlia bloom.
Blockbuster & Coca-Cola Announce Alliance
Blockbuster and Coca-Cola have announced a global marketing alliance. The agreement includes the distribution of Coca-Cola products in 8,000 Blockbuster stores and provisions for major promotions. Coca-Cola is purchasing space on Blockbuster’s in-store television network and point-of-sale coupon system. “Not only are we an excellent distribution point for Coca-Cola’s beverages, but we offer them access to our established media vehicles targeted to an affluent, loyal base of members,” said Jim Notarnicola, Chief Marketing Officer for Blockbuster.
The first marketing campaign, the Blockbuster and diet Coke “Steal the Scene” promotion, features an instant win game on 90 million packages of diet Coke. The promotion also extends to concession stands at more than 1,400 movie theaters. The grand prize is a trip to Los Angeles with a walk-on movie role.
Consumer Electronics Sales To Grow In 2002
Sales of consumer electronics goods from manufacturers to dealers will surpass $95.7 billion in 2002, according to the Consumer Electronics Association (CEA). The record 2002 projection would represent 3% growth over 2001.
The pervasiveness of consumer technologies has contributed dramatically to the overall sales success. Highlights include digital televisions, DVD players, MP3 players, mobile video and navigation devices, and digital cameras, which are each spurring growth in their respective categories.
In terms of the sheer number of products making an impact on the industry, the video category is by far the leader. DVD players, digital televisions, personal video recorders and home satellite systems are reaching homes at an exponential rate. Stand-alone DVD player sales totaled 13 million in 2001, and have reached the 25% household penetration rate faster than any other product in history.
Sales of mobile electronics are projected to reach $16.5 billion in 2002, a four percent increase over 2001. Wireless phones account for the lion’s share of the category with dollar sales of $8.8 billion forecast for 2002, up nearly $200 million from 2001. Sales of home and portable audio products are projected to rise slightly this year, by approximately 2%, on total sales of $6.1 billion. CEA forecasts sales of accessory products to reach $1.5 billion in 2001, and sales of batteries to hit $4.9 billion. Combined, this represents a total 7% increase in the category. In the home information products category, digital cameras, aftermarket computer monitors and computer software are all showing strong growth. Unit sales of digital cameras will top seven million in 2002, an increase of 30% over 2001
2001 Game Industry Sales Grow 7.9%
2001 U.S. sales of computer and video games grew 7.9% year-on-year to $6.35 billion, according to the Interactive Digital Software Association (IDSA), the trade group for the U.S. computer and video game industry.
“While most analysts had predicted flat year-on-year sales of computer and video games in 2001, the industry defied these forecasts to post solid year-on-year revenue increases, and established a strong foundation for the explosive growth expected in the coming three to five years,” said Doug Lowenstein, IDSA President.
Compact Disc Player Report Issued
More than three-quarters of the overall population (81%) say they currently own a compact disc player, according to a recent study by Opinion Research Corp. Of that population, an overwhelming 94% of young adults, ages 18-34, say they own a CD player.
Of those who own a CD player, the most popular type are players within a home-stereo system (70%). The next most popular are computer-based and portable players, both owned by 63% of the segment. More than half of CD player owners have one in their car (54%) while a smaller number own a personal CD player with headphones (40%). Young adults are the group with the highest level of CD consumption, purchasing on average 14 CDs per year. In contrast, adults aged 35-44 typically buy 10 CDs a year, while those 55 and older buy six CDs a year. For the overall adult population, men own nearly 40% more CDs than women (126 vs. 91).
Philips & Nike To Launch Portable Audio Products
Philips Electronics and Nike have announced an alliance to develop technology solutions to enhance the athletic experience. The initial co-branded product offerings are portable audio products designed for sport. Over time, the line will include apparel and equipment that combine communications, connectivity and information to motivate athletic activity.
Disney Atlantis "Digger" Domestic Display
This display was designed to create pre-release awareness of the movie and to inform parents of the latest Disney full-length animated feature release; spurring children to ask their parents to take them to the movie and buy the toys. In addition, by filling space in theater lobbies, the display prevents competing studios from installing their promotional merchandising and signage in the same space. This display uses eight four-color process prints on #80 coated book lithography. This display, which won a Gold OMA in the Entertainment category, was created by Rapid Display, 33195 Lewis Avenue, Union City, CA 94587.
Eiffel Tower Floor Display
This display is a recognizable representation of France's Eiffel Tower and provides a unique and effective merchandising vehicle for a new line of European travel books. The display is shoppable from all four sides with book titles that are visible, with a full front cover exposure held by clear plastic strips which hold the books in trays. This display which won a Gold OMA in the Books, Newspapers and Magazines Category, was created by Oxford Innovations, Division of Tim-Bar Corporation, 201 South College Avenue, P.O. Box 189, New Oxford, PA 17350-0189.
Bose Lifestyle® 28 Home Entertainment System "Daddy Long Legs" Display
This display was designed to communicate Bose Corporations’ new product offering in the high performance DVD based HT1B (Home Theater in a Box). Contrasting laminate colors, combined with layered edge lighting and a 3-D Bose® Logo, deliver the brand prominently in a visually busy environment. The fixture was conceived with the retailer's full participation. Bose Corporation developed the software in each Lifestyle® 28 System. Bose is pursuing a patent on the technology. The Objectives were to guarantee a high, quality repeatable demonstration with proper loudspeaker geometry for all channels with minimal visual intrusion. The display, which won the Gold OMA in the Entertainment Category, was created by Harbor Industries Inc., South Industrial Park, Grand Haven, MI 49417.
Duracell Easy Tab Counter Displays, Consumers for this product have problems hearing and in many cases with vision as well. Bold Graphics were used for this display for aids for the visual-impaired. Product demonstration graphics were also bold. The unit sets up in minutes and makes efficient use of prime counterspace, merchandising hundreds of dollars of product in a small footprint. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747. SILVER AWARD.
Display Program For Xbox Video Game System. These displays spearheaded Microsoft's effort into the video game industry. Microsoft first developed a game system (the console), then software (the games). They then commissioned an interactive display program for retailers to showcase the new system. Xbox experienced sales increases and enthusiastic consumer acceptance of this display program. Created by Design Phase, Inc., 2840 Maria Avenue, Northbrook, Illinois 60062. SILVER AWARD.
Kodak Universal Store Fixture Program. This display can be modified for a specific retailer. The program is being used to replace Kodak's wide range of custom designs with a more flexible format. The system is comprised of modular steel frame, pegboard and decorative trim panels. Created by Mechtronics, Inc., 1 New King St., White Plains, NY 10604. SILVER AWARD.
QuickBooks 2002 Arrow Floor Display. This display showcases the entire product line-up on a single side of the display. The design offered an innovative look and feel that told the customer there was something dramatically new from QuickBooks. Retailers were enthusiastic in their buy-in and support of the display. Created by Oxford Innovations, Division Tim-Bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350. SILVER AWARD.
Nextel Display Program. These displays are custom designed with asymmetrical curves in the clear-finished plywood. Injection molded plastic pieces are engineered to be unique to this display as are the laser-cut Nextel logos. The program has five different components designed to make it easy for cell phone retailers to use the displays. Created by Santa Cruz Industries, P.O. Box 37, Santa Cruz, CA 95063. BRONZE AWARD.
Harry Potter Sweepstakes Display. Lego featured this display to promote its new LEGO Harry Potter product. It drew consumer interest though a sweepstakes to win a limited edition LEGO Harry Potter model and case. The display surrounded the product on the shelf and drew huge consumer interaction, and also functioned as a sweepstakes entry box. Created by MBH Presentations, Inc., 10 Terrace Avenue, Floral Park, NY 11001. SILVER AWARD.
Samsung SDS 50' x 60' Exhibit
This Samsung SDS booth was used at the 2001 Comdex Show in Las Vegas. It features a theater area for presentations, two conference rooms, eight workstations and a reception area. Sansung’s objective was to display all of the various software programs that it produces, as well as provide them an area to showcase them on a large screen. Samsung SDS is the largest software company in Korea and is now opening branches in the U.S. The “Sails” were created out of tubing and lightweight fabric and washed with various color lighting. At the show, Samsung received almost double the visitors and leads than the previous two years it attended Comdex. The Samsung SDS Exhibit was created by Olea Exhibits/Displays Inc., 17115 Jersey Avenue, Artesia, CA.
Ximian 40 x 40 Island Exhibit
The marketing goals for this project were to sell the products and also to educate attendees on its Linux open source operating systems. The design challenge was to create a whimsical exhibit with a jungle theme to promote the product on a user-friendly basis. This island oasis features clever use of materials and props, several demo stations, conference and storage rooms as well as a theatre able to seat twenty-four. The Ximian 40 x 40 Island Exhibit was created by Hill & Partners, Inc., 124 Old Colony Avenue, Quincy, MA 02170.
Dolby 40 x 40 Island Exhibit
This exhibit was designed for Dolby, a leader in audio technology which provides equipment used by sound professionals everywhere. The exhibit was designed to boost brand visibility and promote Dolby’s position as an established leader in innovation. The exhibit had to provide an environment that is lightweight and flexible while at the same time expressing a sense of strength and stability. The use of wood and metal finishes reflected the company’s solid durability. Creative illumination was used on the tower structure and the demo stations offered a 360 degree view of products. Each station presented the visitor with an opportunity to learn about Dolby’s customer support and education. The Dolby 40 x 40 Island Exhibit was created by Contempo Design, 1800 Industrial Drive, Libertyville, IL 60048.
BakBone Software Custom Island Exhibit
This 20' x 20' exhibit was designed to accommodate BakBone Software’s future growth into a large space, while delivering an impactful display. Massive corporate identification is set over the main entrance to provide an inviting atmosphere. There is sample seating for 10 and additional standing space behind for theater demonstration, which is the central focus of the space. Additional demonstration areas flank two opposing corners to allow for heavy attendance traffic. Two large translucent acrylic graphics communicate product benefits. This exhibit was created by Mostre Design Inc., 5940 Darwin Court, Carlsbad, CA 92008.
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