Display Showcases ‘Wine, Dine And DVD’ Promotion
Talus Cellars, a member of the Canandaigua Wine family, has joined forces with Netflix, the world’s largest online DVD rental service, to encourage people to “Wine, Dine and DVD.” The two companies are offering a two-week trial membership to Netflix when they pick up a bottle of Talus wines.
“We hope this partnership will encourage people to open a bottle of Talus with dinner and enjoy a movie from Netflix-with friends, family or that special someone,” said Don Enos, Brand Manager for Talus.
“By providing Netflix an in-store presence at thousands of grocery and specialty stores nationwide, Talus is helping introduce our popular online rental service to millions of potential customers,” said Leslie Kilgore, Vice President, Marketing, Netflix.
In-store counter display units encourage consumers to sign up for the trial membership to Netflix and try a bottle of a popular Talus wine.
Audiobahn Draws Attention With Photo Motion Images
Audiobahn, one of the fastest growing automotive aftermarket, audio component companies, wanted a multi-image display to attract customer attention in its showrooms and incorporate the same theme in its trade show booths as part of its marketing strategy.
Audiobahn worked closely with QPI, developer of Photo Motion Images, and chose three large portable light boxes, using three Photo Motion Images for each of them that would serve both their showroom and traveling display requirements. The Photo Motion Images drew considerable attention to Audiobahn products. Audiobahn discovered that it could show off multiple products in a single light box and found the clarity of the images superior. The images were easy to change out for future product introductions.
The Photo Motion Image display was developed for Audiobahn by QPI of Buena Park, CA.
Sony Listening Station Demonstrates New Technology
This Sony Super Audio CD System listening station was recently shipped to Circuit City, Fry’s and Tower Records retail stores around the country.
This permanent all-metal display contains a Super Audio CD System, which includes a stereo receiver, a (SACD) player, a sub woofer and five speaker surround sound system. The display merchandises the Sony Super Audio CD System and Super Audio CDs on two vertical side racks, and is intended to help the customer understand the new SACD technology. It also serves as a listening station for retail stores.
The Sony SACD Listening Station was designed by Blumlien Associates and manufactured by Crew Design, a Kent, CT-based p.o.p. display firm.
Pronto Display Supports Promotions In CompUSA
i3 Mobile Inc., a leading provider of premium wireless media content and services, has formed an agreement with CompUSA to market Pronto, the company’s premium consumer service, in stores nationwide.
The distribution deal is supported by a variety of promotions such as a free trial month of Pronto service with each wireless calling plan activation. Promotional activity includes in-store point-of-purchase displays and signage, featuring the unique Pronto “orb” packaging, symbolic of a Pronto member’s unlimited, access to the world of information.
“This agreement brings Pronto closer to our key prospects in an environment where they are seeking out and purchasing wireless solutions,” said John McMenamin, Executive Vice President of i3 Mobile.
Blockbuster Delivers ‘Harry Potter’ Video & DVD
Blockbuster is offering three programs to launch “Harry Potter and The Sorcerer’s Stone” on DVD and video, including Guaranteed to be There; Rent It!, Like It!, Buy It!; and Guaranteed Low Price.
“Harry Potter is one of the most successful movies in history, and we’re excited to offer options for our customers that want to rent it or buy it-or do both,” said Jim Notarnicola, Chief Marketing Officer, Blockbuster.
Extensive point-of-purchase materials support Blockbuster’s different rental and purchase options.
National Geographic Opens Travel Store
National Geographic and Galyan’s, a leading sports and outdoor adventure retailer, have joined to open a National Geographic Travel Store, featuring National Geographic’s travel-related products and services. The 1,100 sq. ft. store-in-store is located at the Galyan’s in Schaumburg, IL. The travel store presents National Geographic branded maps, books, magazines, apparel, footwear, gifts, and gear. The state-of-the-art store features the National Geographic Map Machine Kiosk, where customers can create and print custom topographic maps to plan their perfect hike. Customers can also watch the National Geographic Channel and listen to its popular music CDs at the listening station. A central feature of the new store-in-store is the travel desk, where customers can book National Geographic Expedition trips led by National Geographic explorers and photographers.
“We are excited about the opportunity to reach new audiences and equip people with the tools and knowledge they need to explore the world,”said Linda Berkeley, President, National Geographic Enterprises.
Display Promotes Motorola 2-Way Radios
This display was created to promote up to three Motorola 2-Way Radios. Made from vacuum-formed plastic, it can be converted for use on a slatwall, pegboard or countertop.
The display graphics are interchangeable so that distributors can show only what they sell. The display also features pockets in back to hold brochures. Optional clear acrylic pockets can be attached to the front of the display to hold dummy radios.
This Motorola 2-Way Radio display was produced by Display Design & Sales Co. of Philadelphia, PA.
Radio Shack Merchandiser Features High End Products
This secure merchandising system created for Radio Shack, was designed to accommodate high-end sales products from $150 to $3,000 dollars. The display of expensive product was achieved by enclosing the product in locked glass doors.
Visibility through the glass doors along with pertinent information allowed the consumer to view prior to asking store personnel for assistance. Space was made available for Radio Shack branded product and other brands as well.
The Radio Shack merchandising system was produced by CDA Industries Inc., a point-of-purchase display company located in Pickering, Ontario Canada.
WHV Merchandisers Feature Halloween Favorites
Warner Home Video is featuring an array of exciting new tales and scary classics this Halloween including the new Scooby-Doo meets Batman, two new Gremlins DVDs, the home video debut of Goosebumps creator R.L. Stine’s The Nightmare Room and a new Scholastic’s The Magic School Bus DVD.
Lending support to this comprehensive promotion will be eye-catching in-store POP. Retailers will be able to create customized displays choosing either Scooby-Doo or Halloween-themed mixed merchandisers. Additional support for the program will be provided by a national print and online advertising campaign.
The Old Farmer’s Almanac
Display Boosts Visibility
This floor display promotes The Old Farmer's Almanac in large supermarkets, superstores and drug stores.
Each floor display is packed with 50 Old Farmer's Almanacs, 10 Old Farmer's Almanac Gardening Calendars and 10 Old Farmer's Almanac Weather Watcher’s Calendars. The strategy is to put a big enough mass of products to be seen on display, and separate them from the confusion of the main-line newsstand racks. The additional goal of this floor display is to introduce and sell the Gardening and Weather Watcher’s Calendars.
The floorstand was produced for Yankee Publishing by Triangle Display Group of Philadelphia, PA.
Fullplay Media And FYE Stores To Deploy
New In-Store Multimedia Stations
Fullplay Media Systems, a leading developer of multimedia merchandising systems, and Trans World Entertainment, the nations largest mall-based specialty music retailer, have announced plans to place 16,000 Listening and Viewing Stations throughout Trans World’s FYE stores.
The in store listening and viewing system provides access to all of the songs and videos from the store’s catalog. Using Windows Media technology to store and stream content, songs and videos can be previewed from any device at any time. Shoppers can scan any CD or DVD in the store to access a particular song or video.
“Our pilot program for the LVS system has demonstrated that we can improve the in-store customer experience and favorably affect purchases through a compelling sampling experience,” said Mark Hogan, Trans World, V.P., Marketing. “This initiative moves us closer towards our goal of building long-lasting relationships with our customers through an integrated online and in-store consumer experience and product offering.”
Kia Partners With ‘Lord Of The Rings’
Kia is partnering with New Line Home Entertainment for the home video and DVD release of “The Lord of the Rings: The Fellowship of the Ring.” The promotion launches Kia’s new Sorento SUV at more than 600 Kia dealers nationwide.
New Line will promote the new Sorento in its extensive advertising and merchandising campaign for the VHS/DVD release, and Kia will promote the release via a test drive promotion communicated in TV, print, Internet and dealership point-of-sale materials.
“This promotion is going to extend our brand awareness and help introduce Kia to a whole new market segment of potential buyers,” said Wally Anderson, Marketing, Kia.
In addition to the ad campaign, New Line is executing a national on-pack/on-line instant win game. The Kia Sorento and a trip for two to New Zealand, the location of “The Lord of the Rings” filming, will be awarded as grand prize.
Discovery Channel Stores Launch
New Baby Boutique
The new Discovery Channel Store Baby Boutique features products designed to encourage learning and imagination through developmental play.
The Baby Boutique boasts an impressive array of learning toys. The new department features its own distinctive look complete with larger-than-life-sized photographs of infants and families. The launch of this new department is part of a new effort to more closely align Discovery’s network programming themes with its merchandising strategy across all of Discovery’s retail channels: Discovery Channel Stores, discovery.com, and the Discovery Channel Catalog. The Baby Boutique picks up on the popular and highly rated baby-focused programs on Discovery’s networks.
Gateway Conducts Gaming Tournament
Gateway, Inc. is conducting The Gateway Challenge gaming tournament to be held at all 274 Gateway stores nationwide with a grand prize of $25,000 awarded to the top finisher.
In cooperation with Intel, NVIDIA, and LucasArts, Gateway is hosting the free coast-to-coast tournament with over $60,000 in prizes going to top finishers in two age groups. The Tournament features the popular Star Wars Jedi Knight II: Jedi Outcast game from LucasArts Entertainment.
“We’re eager to welcome thousands of game players into our stores to play this best selling game on our Gateway 700 X, a great gaming machine,” said Bart Brown, Senior Vice President, Gateway Products and Solutions Group. “Gateway is unique in being able to host a nationwide tournament like the Gateway Challenge. Gaming enthusiasts know Gateway provides them with the latest in top quality gaming systems at great value.”
Blockbuster Offers Dedicated Area For Sales Of Video Games And Equipment
Blockbuster Offers Dedicated Area For Sales Of Video Games And Equipment
Blockbuster, Inc. is featuring an area dedicated to the sale of video games, game consoles and other game equipment in 4,300 of its stores. Blockbuster is hoping to take a bigger share of the booming video game market by allowing consumers a chance to buy game consoles and rent or buy the games they play, all in a single location.
To support the initiative, Blockbuster is introducing a program called “Rent It! Like It! Buy It!,” giving consumers a $5 discount on a game if they first rent it at the regular price.
Blockbuster will also start a “Games Freedom Pass,” allowing customers to rent an unlimited number of games for 30 days for $19.95. A one-month pass will also be given out for free to people who buy a console from the store.
Attack Of The Killer B’s Store Opens In LA
Attack of the Killer B’s located at Hollywood & Highland in CA, is a new retail venture embodying the ultimate 50s scream-fest movie experience. Killer B's environment and merchandise pays tribute to the science fiction, monsters and teenage rebellion flicks of the period.
Los Angeles, CA-based RipBang Architecture was commissioned to bring some excitement into the design of the new store, ensuring that every detail including the product sold on the retail floor would be as outrageous and as fun as the B movies that inspired the store.
Americans Are Not Techno-Phobes
Americans not only know how to operate the high-tech gadgets they own, but are embracing new products such as digital cameras, DVD players and CD burners. Home entertainment products (TVs, VCRs, and stereo systems) ranked the highest in terms of ease-of-use, while mobile phones scored the lowest, according to a new study by NFO WorldGroup, a Greenwich, CT-based market research firm.
Key findings of the survey include: 60% can program their VCR, but are less certain about operating their mobile phone (56%) and home computer (56%). Advanced electronics are catching on quickly: 42% own a DVD player; 35% a digital camera; and 38% a CD burner. Palm Pilots and MP3 players rank the highest as items that people are hesitant to purchase because of their complexity. Home security systems are the least common item to own and one of the more complex. Midwesterners outrank residents of other regions nationwide in their ability to operate household electronics.
Dell Campaign Spawns ‘Dude’ Brand Apparel & Accessories
Capitalizing on its marketing campaign starring 20-something “Steven” and the trademark tagline, “Dude, You’re Getting A Dell.” Dell Computer Corporation has launched its newest line of products; “Dude Gear” including Dude-branded T-shirts, caps, notebook backpacks and CD cases. U.S. consumers can purchase online at www.dell4me.com/dudegear.
“We set out with a goal of making Dell more approachable for consumers and the response has been awesome,” said Kurt Kirsch, Director of New Business Development for Dell’s Consumer Group, based in Round Rock, TX.
“Consumers can’t get enough of ‘Dude’ so we’ve given them some stylish ways to express their enthusiasm,” said Kirsch.
Dell worked with merchandise agency Bensussen, Deutsch & Associates, to design the products.
60' Inflatable Promotes Spider Man
Sony Pictures Entertainment retained Barking Dogs Promotions, an event marketing company baased in Santa Clarita, CA, to produce a 60' inflatable Spider-Man to promote the film.
The inflatable Spider-Man hangs from buildings around the world. It is 60-feet tall, weighs 400 pounds and is constructed from 388,800 sq. inches of nylon.
CATEGORY: Promotional Displays
DISPLAY PRODUCER: Clearr Corporation
6325 Sandburg Road,
Minneapolis, MN 55427
The Tri-Ad®E is an economical polymerized-paper, 3-message display, the company's most economical prismatic unit. It features cardboard structure which may be printed upon (high-quantity projects only). Paper prisms are standard, plastic prisms with slip-in graphic capabilities are optional. Both battery and AC-power operation are available. Never before has a 3-message display been so affordable.
CATEGORY: Premium/Incentive Programs Sports/Promotions
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue,
Purchase, NY 10577
This inflatable cooler features an AM/FM Radio and was created with custom colors and imprinting. The coolers are available in large and mini versions. They are sturdy, durable and are great for the beach, backyards and tailgating.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Rapid Displays
4300 W. 47th Street,
Chicago, IL 60632-4476
The Philips DVD+RW Kiosk was developed to promote the new DVD+RW Recordable DVD player. It was designed to drive additional placement at major retailers and to deliver a clean, clear, concise message about DVD+RM recorder features and benefits. The unit promotes a positive brand image and has helped to increase sales of DVD+RM units. The unit was produced using a variety of materials and production processes to achieve the final look. All materials combined to provide a high tech look that coincides with the product it is supporting.
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