Boost Mobile Launches Retail Presence
Boost Mobile, a youth lifestyle brand and provider of pay as you go wireless products and services, has launched exclusive retail stores, providing a branded shopping experience where consumers can connect with the unique Boost brand and culture. In addition to offering the company’s complete line of phones, the new retail locations also offer products from Boost Mobile’s “Boosted” division, including distinctive stereo headphones and lifestyle accessories.
Located in Huntington Park, CA, Hialeah, FL and Houston, TX, each store is 1,500 sq. ft. The stores feature furniture and interiors constructed of recycled materials.
“Our stores have a great vibe and highlight the best we have to offer,” said Michael Lanzon, V.P., Marketing, Boost Mobile. “But they’re much more than just retail spots aimed at attracting customers; the stores are centers for community connection.”
Verizon Wireless Displays Interactive PDA Wall
Verizon Wireless’ “Interactive PDA wall” was designed to display and demonstrate Verizon Wireless smart phones in an interactive environment that provides live product demonstration and video based simulated ownership experiences for each product.
The display utilizes MTI's FreedomT to provide loss-prevention and power for the live handsets, and Intuition LiftT, MTI’s pioneering SKU Activated digital signage solution. Shoppers can trigger different digital signage messages by lifting up different phones from the interactive display.
The Verizon Wireless Interactive PDA Wall was produced by MTI, an interactive merchandising and display firm headquartered in Hillsboro, OR.
Vespa & SUBWAY Team Up For ‘Get Smart’ Sweepstakes
Vespa, the world’s most iconic scooter brand, has joined forces this summer with SUBWAY(R) restaurants and secret agents Maxwell Smart and Agent 99 from the action comedy "Get Smart" to fight the forces of evil - traffic congestion, fuel consumption, global warming and boring transportation.
Supporting a cameo appearance by a silver Vespa LX 150 scooter in the Warner Bros. Pictures release is a national promotional campaign and placement within a SUBWAY(R)-branded promotional online Instant Win Game and Sweepstakes with a chance to win one of 10 Vespa scooters, as well as two exclusive offers to enjoy free food and gear. The multi-tiered promotion ties-in with “Get Smart,” starring Steve Carell and Anne Hathaway.
Vespa dealers and SUBWAY restaurants will promote the campaign with point of sale promotional materials.
Dr Pepper Displays Help Create Indy-Inspired Destination
Dr Pepper recently partnered with SuperValu for a promotion tied into “Indiana Jones and the Kingdom of the Crystal Skull™.” Dr Pepper and SuperValu transformed SuperValu stores into Indy-inspired destinations. Customers who purchased $25 in participating brands (Dr Pepper, Kraft, Mars and Kellogg’s), received two free movie tickets.
Point-of-sale materials in SuperValu stores included: a five foot display - used to create mass displays of Dr Pepper; Stepping Stones throughout the stores - directing consumers to the “treasures” in store at the Dr Pepper displays; In-store banners welcoming consumers to the store; In-aisle marketers highlighting the Dr Pepper section; "X" Marks floor graphics in front of the Dr Pepper displays; Indy themed end-cap displays; and a 10" inflatable airplane that hung over the Beverage Aisle.
Tic Tac Conducts Tic Tac Moments Video Contest
Ferrero, maker of Tic Tac breath mints, has kicked off the Tic Tac Moments Video Contest, which allows consumers to submit an original video clip which creatively re-enacts or creates a Tic Tac Moment to compete for a $10,000 grand prize.
“A Tic Tac Moment can be described as something that best conveys the feeling consumers get from enjoying Tic Tac mints,” said William Colvard, of Veux Marketing, which created and is implementing the promotion.
In addition to the $10,000 Grand Prize, other prizes include a $1,500 Best Buy gift card, a year's supply of movie passes, and a year’s supply of Tic Tac Mints. The contest will be promoted in-store with special corrugated displays.
PhotoChannel Launches PNI Gift Ordering Kiosk
PhotoChannel Networks has introduced its new PNI Connected Kiosk, an in-store to online print and gift ordering kiosk. The consumer can order prints and at the same time deposit their digital files into their online account. They may also access images in their online account for in-store printing and order gifts, calendars and photobooks that are not produced in-store.
Kyle Hall, CMO, PhotoChannel, said, “Considering the growth of the photo industry in gifting and other non-print items, we expect big things from this new kiosk.”
AT&T Provides Wal-Mart With Pallet Wrap Display
AT&T and Origen Partners combined forces to create this display for GO Phone. The display was designed to increase brand presence of AT&T Mobility after the change from Cingular Wireless. The display holds 36 GO phone packages as well as rate plan brochures and 4 denominations of prepaid phone cards on a small footprint.
The size of the display fits within Wal-Mart's standards for end aisle displays. The unique rounded shape of the display's front features a combination of a corrugated structure along with 2 separate graphic panels screen printed. The unit was designed to be put immediately into Wal-Mart's retail space without any assembly. The display was assembled, shipped and displayed on a recyclable corrugated pallet that adheres to Wal-Mart’s sustainability program.
Virgin Mobile Offers Ringtone Value Menu
The Virgin Mobile Ringtone Value Menu powered by Burger King promotion allows Virgin Mobile USA customers to choose from a list of available options via the VirginXL WAP deck or online for $1.00 each. Warner Music Group artists featured were chosen to appeal to a wide range of music tastes.
“Our customers are always looking for ways to save,” said Ron Faris, Director, Brand Development, Virgin Mobile USA. “Both Virgin Mobile and Burger King are committed to giving consumers value and choice for their dollar.”
“We’re constantly looking for innovative ways to provide value and entertainment to our BURGER KING guests,” said Brian Gies, V.P., Marketing Impact, Burger King.“The Virgin Mobile USA program provides us the opportunity to do both; offer customers popular music ringtones from major recording artists at a great price.”
When the concept for an ad-supported ringtone promotion was first proposed, we jumped at the chance to participate with Virgin Mobile,” said Perry Bashkoff, V.P., Marketing, Warner Music Group.
LeapFrog Offers Interactive Product Selector Display
The LeapFrog Product Selector Display is a new sales tool that attracts consumers by using dynamic interactive media and audio with an attract loop and a touch-screen interface to educate them on the variety of LeapFrog toy products available. At the touch of a button, consumers can locate the appropriate LeapFrog toy product for the intended child.
The display collects consumer data for the retailer and brand owner to enhance products and track which products generate the most interest. Content can be updated with new product introductions, seasonal product offerings and special offers from the brand owner or retailer.
The LeapFrog Product Selector display was installed in 600 mass merchants and toy retailers throughout the U.S.
The display was designed and engineered by DCI Marketing, a Milwaukee-WI-based point-of-purchase display firm.
POP Display Introduces Fisher-Price Smart Cycle
Fisher-Price’s Smart Cycle combines arcade-style learning games with a physical exercise component for active play.
This Power Endcap Display for Toys R Us is a fully functional, working model of the Smart Cycle toy. Children can pedal and play with this arcade-style toy in the store; parents appreciate the clear, informative details accompanying the display.
This display was created by Darko, Inc., a Twinsburg, OH-based p.o.p. display firm.
Build-A-Bear Workshop Teams With MLB To Open Build-A-Bear Stadium Stores
Build-A-Bear Workshop has teamed with Major League Baseball Properties to open Build-A-Bear Workshop make-your-own MLB Mascot locations. Build-A-Bear Workshop has opened a new stadium store, Make Your Own Screech by Build-A-Bear Workshop, at the new Nationals Park in Washington D.C. Build-A-Bear Workshop also has store locations in other stadiums across the country: Citizens Bank Park in Philadelphia, Great American Ball Park in Cincinnati, AT&T Park in San Francisco; and Busch Stadium in St. Louis.
“Major League Baseball games are destinations for family entertainment and at Build-A-Bear Workshop it is important for us to be where families go to have fun,” said Maxine Clark, Build-A-Bear Workshop founder. “Our ballpark stores include the same interaction as our mall-based stores and we are excited about continuing to give baseball fans unique ways to show their team spirit each season.”
www.creoh.com
Westin Hotels Partners With Nintendo Wii For WestinWORKOUT Program
Nintendo and Westin Hotels & Resorts will allow guests to experience Wii™ s with a special version of the console ideally suited for use in the hotel environment. Westin Hotels is the first hotel company to partner with Nintendo for its Wii console and will feature this specially designed console as part of the brand's WestinWORKOUT program.
Using the innovative motion-sensitive Wii Remote™ controller, WestinWORKOUT users can get both body and brain moving with a variety of interactive games, including Wii Sports (featuring tennis, golf, baseball, bowling and boxing activities), Big Brain Academy™: Wii Degree and Wii Play™. The special Wii system includes features to simplify system management for the hotel property. A simple new game menu makes it easy to jump in and play without inserting game discs, and each property can manage what games are offered.
“Delivering an active entertainment experience is what Wii is all about,” said Cammie Dunaway, Nintendo’s Exec. V.P., Marketing.
Gamer Doc Retail Video Game Store Delivers Interactive Customer Experience
Gamer Doc(TM)is a new retail video game store that delivers an interactive customer experience. Upon entering Gamer Doc, consumers may find themselves in a burned-out building, as if they are in a first-person shooter battle zone, or on board a futuristic “Borg Spaceship,” or in a carefree, cartoon-character atmosphere. Each design concept features special lighting, environmental, and sound effects to enhance the interactive experience.
Jim Belanger,President of Gamer Doc, said, “Gamer Doc will not be just a video game store, but an experience for people to get involved in.”
HP Launches Eco Solutions Program
HP has unveiled the HP Eco Solutions program to help customers reduce the environmental impact of their imaging and printing. The initiative includes elements such as: the sustainable manufacture and use of paper HP sells to customers and uses for packaging, collateral and its own office printing; a new HP inkjet printer made almost entirely from recycled materials; and, an HP Eco Highlights label that will help customers identify environmental attributes of a given HP product or service.
“HP is focused on helping our customers, reduce their environmental impact,” said Vyomesh Joshi,Exec. V.P., Imaging and Printing Group, HP. HP has also pledged to: improve the overall energy efficiency of its ink and laser printing products by 40 percent by 2011 and increase the amount of recycled materials used in its inkjet printers by three times by 2010.
HoMedics Blood Pressure Units Offered With HealthVault Web Tool
HoMedics has launched Thera-P Blood Pressure Monitors that are compatible with Microsoft HealthVault, a Web-based platform designed to put consumers in control of their health data.
“As medical costs skyrocket, the demand for user friendly self-care products that deliver superior wellness benefits has never been more greater,” said Barb Westfield, HoMedics’ CMO.
HS Spring offers SLIDELINE™ display security devices for safely displaying all types of products, from power tools to consumer electronics. SLIDELINE™ attaches unobtrusively to the product, allowing users comfort and freedom of movement with a constant-force retracting line of nylon-coated stainless steel. The item stays securely tethered, without inconveniencing shoppers. For more information, contact HS Spring, 3805 Business Park Drive, Louisville, KY 40213; (Tel) 502-962-6464; (Web Site) www.hsspring.com.
Iomega Rolls Out Luxury Portable Hard Drive
Iomega has launched the new Iomega eGo Leather Portable Hard Drive, a 250GB leather-bound portable hard drive that provides tech enthusiasts and the in-fashion crowd with a new way to express themselves.
The USB-powered portable hard drive, brings elegance to the task of backing up computer data. The eGo Leather Portable Hard Drive holds up to 1 million photos, over 4,625 hours of music or 375 hours of video.
ESPN Remote Offers Internet Connectivity
ESPN Consumer Products, in conjunction with tvCompass has released ESPN The Ultimate Remote, an internet-connected Wi-Fi device that combines advanced home theater control and one-touch access to internet sports news.
Steve Cipolla, V.P., ESPN Consumer Products, said, “Our Wi-Fi remote control is the ultimate enhancement to our fan’s at-home sports experience.”
Disney Debuts New Line Of Toy Robots
Disney Consumer Products has entered into the robotic toy market in collaboration with Pixar Animation Studios, Thinkway Toys and WowWee. The robotic toys are inspired by WALL·E, from this summer’s Disney·Pixar theatrical release, and Tinker Bell, the beloved Disney Fairy.
Chris Heatherly, V.P., Technology & Innovation, Disney Consumer Products, said, “With robotics, we have an opportunity to bring our characters to life in a realistic new way.”
Czarnowksi recently created this exhibit for Altec Lansing. Czarnowski designers stepped up to the challenge of visually communicating the fusion of Plantronics and its latest acquisition, Altec Lansing in this exhibit created for CES. Drawing on the curvy features of both companies’ logo marks, designers incorporated rich blue and white curvilinear fabric headers into the exhibit, resulting in an organic, wave-like flow. A stunning three-dimensional mobile combined elements of the logo marks to define the center of the exhibit.
Nationwide Storescapes Promote ‘Bourne’ Video Game
Inwindow Outdoor, New York City, has created a national campaign for Vivendi Games to promote the ‘Bourne Conspiracy’ video game. The company has created multiple Storescapes™ across the country - full length advertising displays using the entirety of a building facade.
Inwindow Outdoor secured vacant retail space at eight locations in five major markets including New York, Los Angeles, San Francisco, Chicago and Miami and transformed the spaces into eye-catching advertisements with vibrant colors and imagery consistent with the theme of the Bourne movies. Selected displays also feature Bluetooth and WiFi delivery of clips from the game itself to mobile phones passing by the space.
“The client wanted to recreate the feel of the game by removing it from the game console and putting it on the streets where the action could be taking place,” said Steve Birnhak, CEO of Inwindow Outdoor.
Macy’s Launches e-Spot Automated Retail Shops
After a successful two-year pilot of personal electronic automated retail shops with ZoomSystems, Macy’s announced the rollout of this technology to more than half of its full-line department stores. The new e-Spot automated shops offer the latest consumer electronics with touchscreen technology that processes the transaction. The machines will offer widely demanded brands including Apple, Sony, Canon and MyVu.
“Personal electronics are a massive business in today’s texting, downloading, YouTubing world,” said Chris Mizer, SVP, Macy's Customer Operations. “As we continue to expand the Macy’s brand as the premiere shopping and lifestyle destination, it became obvious that our customer was looking to us for this caliber of electronic product.”
Providing instant gratification faster than online purchasing, e-Spot automated shops can complete a transaction in less than two minutes.
Got Milk? Sweepstakes Features Batman
Wearing the famous milk ‘stache’ time, Batman from The Dark Knight is the latest hero to support the “Body by Milk” campaign, created to encourage teens to drink three glasses of lowfat or fat free milk everyday, eat right and be active to stay lean and healthy.
The Body by Milk Campaign and DC Comics want to give one lucky teen a once-in-a-lifetime opportunity to be drawn into a Batman comic book. Teens can enter the Batman Refuels Sweepstakes for a chance to be immortalized in the famed hero’s comic book.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Dr.,Lebanon, TN 37087
This is a four-sided A-frame rolling DVD floor display. The 50 pocket unit, was designed for grocery stores and has a small foot print. It is constructed from wood, wire and metal and has a plastic sign holder. There are l5 pockets on each of the 2 main sides, and a l0 pocket hang-on unit on each side. The display is 27" x 12" x 60" high, including the 7" high header sign.
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