Virgin Mobile USA Kicks-Off National Cell Phone Service
Virgin Mobile USA, LLC has introduced national, youth-focused cell phone service and a multi-year strategic partnership with MTV Networks. The deal provides for exclusive wireless content and consumer products from MTV, VH1, Nickelodeon and CMT.
Sir Richard Branson, Chairman of the Virgin Group, said, “We give young Americans the features they want, while offering a straightforward price plan with no contracts to sign and no fine print. And because it’s our mission to understand and meet the needs of the youth market, we are thrilled to work with MTV Networks.”
Dan Schulman, Virgin Mobile USA CEO, said “We’re taking cell phone content to a whole new level. MTV Networks is home to some of the most recognized youth and young adult brands in the United States and has unparalleled reach for the under-30 market. The Virgin brand is all about fun, honesty and great value for money, which is what our target market wants.”
MTV Networks and Virgin Mobile will roll out a wide variety of branded content, including games, graphics, ringtones, text alerts and voicemails. A few examples include: Interactive Voting & Text Messaging - Virgin Mobile customers will be able to use their phones to vote for their favorite videos from music programming like MTV's “Total Request Live.” Games - Nickelodeon will bring characters like Spongebob Squarepants to wireless games. Rescue Rings and Wake Up Calls - users can program a Rescue Ring or Wake Up Call by following the user friendly phone screen menu. Virgin Mobile will integrate M-commerce capabilities and will work with MTV Networks to promote customized wireless CD stores.
Virgin Mobile cell phones are now available at Best Buy, Circuit City, Media Play, Sam Goody, Target Stores and Virgin Megastores.
Futuristic point-of-purchase displays are designed to attract the attention of the youth market.
Tower Records’ Featuring Music Discovery Center
Tower Records has launched its Music Discovery Center program to help consumers navigate the vast catalog of music in both Tower’s retail and online stores. This next-generation kiosk goes beyond the traditional listening station by making it easier for Tower customers to perform multiple shopping activities.
The unique benefit of the Music Discovery Center is that it recommends CDs based on the music that a customer is browsing. With the “Scan and Listen” feature, customers can preview song clips of virtually any CD in the store without having to open the package. Customers can scan more than 200,000 albums and 3 million songs by simply scanning a CD’s barcode. Customers can also browse “Tower Picks,” a selection of essential CDs organized by genre and theme and immediately listen to song clips from those CDs. In addition, customers can search for music based on an artist, song or CD title.
The Discovery Center kiosks were developed by software company Savage Beast Technologies and kiosk hardware manufacturer NCR.
Corona Runs ‘Baila al Ritmo de Corona’ Promotion
Corona Extra is being promoted in The Gambrinus Co.’s “Baila al Ritmo de Corona” (Dance to the Rhythm of Corona) Hispanic-market promotion.
Corona is offering consumers the chance to win an all-expenses paid trip to New York City and tickets to Corona’s end-of-summer blowout concert at New York's Manhattan Center.
The promotion includes on- and off-premise support including an off-premise display with a tear-pad for consumers to enter the New York City Corona Concert sweepstakes.
“We’ve wrapped sizzling summer, cool Corona, the hottest Latin music talent, heavy Spanish-language radio support and one of the world’s most dynamic and increasingly Latin cities into Baila al Ritmo de Corona,” said Don Mann, Modelo Products Director, Gambrinus Company, which imports Corona Extra from Mexico.
Artisan & Mattel Promote “Barbie As Rapunzel”
Artisan’s Family Home Entertainment (FHE) and Mattel Entertainment will release “Barbie As Rapunzel” available on DVD and VHS.
To support this direct-to-video event, FHE and Mattel plan a multi-million dollar promotional campaign.
FHE has developed cross promotions with other Barbie licensees and is offering valuable rebates. To bolster in-store awareness, FHE has also created a wide array of eye-catching, customized “Barbie As Rapunzel” point-of-purchase displays.
Mattel will help maximize awareness for the entire Barbie As Rapunzel brand. This will include the launch of an extensive line of toys; a McDonald’s Happy Meal promotion; and Nestlé Wonderball candy campaign.
“From integrated promotions to strategic product extensions designed to create a complete ‘Barbie as Rapunzel’ experience for girls, we feel this program is one of the strongest in our Brand’s history,” said Jamie Cygielman, V.P. Marketing, Girls Division, Mattel.
“Barbie As Rapunzel” videos and DVDs will be offered in 24, 36, 48 and 72-count pre-packs .
Scholastic Runs ‘Getaway 2002’ Promotion
Scholastic has run a comprehensive summer marketing campaign, ‘Summer Getaway 2002.’ Backed by point-of-purchase materials and media advertising, Summer Getaway 2002 was the passport to an exciting summer adventure filled with books, events, games and prizes. Kids had the chance to win prizes including concert tickets, CD’s, and scooters.
Kids could pick up a Getaway “passport” at bookstores and collect Getaway stamps, containing special codes that when entered online at the Getaway Web site, become points. The goal is for kids to collect as many points as possible by reading books and attending bookstore events.
Floor displays, end cap materials, shelf talkers, easels and hanging signs supported the promotion.
Spider-Man Merchandising Campaign Unveiled
Columbia TriStar Home Entertainment will support the DVD and video release of its box-office hit, “Spider-Man” with a massive merchandising and promotional program.
“Spider-Man,” which will be available as a 2 DVD set, features exclusive interactive elements and special never-before revealed Spider-Man factoids and a first look at comic book-to-film comparisons. A specially-packaged limited-edition Collector’s DVD Gift Set, loaded with extra features for the ultimate home viewing experience will also be offered.
With more than $100 million in marketing and promotional support, the Spider-Man campaign, will generate over 8 billion impressions. An extensive advertising campaign will encompass tie-in partner advertising and a huge mall presence.
Promotional partners include Cingular Wireless, which will offer an exclusive Spider-Man phone bundle, a groundbreaking DVD-ROM-link online event, a national sweepstakes and an in-pack offer. Dr Pepper will feature an on-pack consumer promotion and a national sweepstakes/instant win offer. Carl’s Jr. and Hardee’s restaurants will offer Spider-Man themed 44 oz. collector’s cups, supported with
in-store merchandising.
Sony Ericsson Introduces Line Of Faceplate Displays
Sony Ericsson has debuted these displays to introduce the new T60 phone and its interchangeable faceplates.
All three models include a Sony Ericsson-branded domed label and silver powder-coated steel components. Model D is the high-end countertop tower unit that accommodates any combination of five phones, faceplates or “smartback” units. The powder-coated steel column, which sits on a powder-coated MDF base, has a perforated hole pattern that supports up to 10 attachment brackets. Model E is made from powder-coated steel and its 2-angle design features an up-right configuration for sitting on a counter, and a flat configuration for sitting under glass cases. This display accommodates one phone and four faceplates. Model F fits into the existing Sony Ericsson Wall System with a slatwall bracket.
Sony Ericsson’s T-60 Faceplate Displays were designed and produced by Concept Designs Inc., a Mountain View, CA-based. p.o.p. display firm.
Audiovox/Jensen Promotes Auto Stereo Products
Audiovox/Jensen is using this permanent merchandiser to promote its auto stereo products in AutoZone stores across the nation.
This display is shipped knocked-down with hinged panels for product storage inside the display. These hinged panels hold interchangeable “data cards” for stocked items. Each “data card” is printed 2 sides with product features listed in both English and Spanish.
The display is designed to be flexible to accommodate new SKU’s as they are introduced.
This display was created for Audiovox/Jensen by Kosakura & Associates, Inc., a Santa Ana, CA-based p.o.p. display firm.
Dell Direct Kiosk Gives Consumers First-Hand Experience With Dell Products
Dell is adding a new dimension to the way people shop for computers, bringing the benefits of the company’s direct sales kiosk to customers who want to experience Dell's products before purchase.
The new Dell Direct multimedia sales kiosk in Austin's Highland Mall will allow consumers to get first-hand experience with the latest computers and accessories. Orders can be placed from the location through www.dell.com and computers are shipped directly to customers’ homes. Dell representatives will answer customer questions and work with customers to order customized, built-to-order systems that meet their specific needs.
Kurt Kirsch, Director of New Business Development for Dell’s consumer group, said, “This program extends that approach to consumers who have told us that they would also value opportunities to see, touch and actually play with our products as they purchase.”
The new Dell Direct multimedia kiosks are opening at 20 other U.S. mall locations.
DreamWorks And General Mills Form Promotional Partnership
DreamWorks SKG and General Mills have formed a strategic worldwide partnership to deliver packaged goods promotions based on DreamWorks’ upcoming animated features.
The multiple-picture relationship will span several theatrical animated releases and home videos including "Sinbad: Legend of the Seven Seas" and the sequel, “Shrek 2.” Promotional programs will be created for numerous food product categories. The alliance will fully integrate DreamWorks movie properties with General Mills' top brands, creating innovative promotions at retail. Marketing efforts will include television and print advertising; on-pack branding and in-store support.
Brian Peters, Manager Promotion Marketing, Kid Cereals at General Mills, said, “This project will help the new, larger General Mills bring excitement to our products, consumers and retailers.”
PBS KIDS Destinations To Be Placed In Mills Mall Locations Nationwide
The Public Broadcasting Service (PBS) and The Mills Corp., a leading shopping center developer, have announced plans to create PBS KIDS destinations inside Mills’ properties across the country by the end of 2004.
PBS KIDS-branded physical environments will be placed in Mills properties, with themed learn-and-play areas, Internet kiosks and displays. In these locations, local PBS affiliates will play an important role in activating the spaces with community events.
These destinations are not stores, but educational environments that will boast jungle gyms, live events, book nooks, computer kiosks and community boards with information on PBS KIDS programming and family-oriented community events.
First U.S. ‘Kids City’ To Open
Amazing Toys de Mexico and The Pyramid Co. have partnered to open the first U.S. “Kids City” at the Palisades Center, a retail/entertainment center serving the New York tri-state area. “Kids City” is a unique, educational and entertaining facility for children ages 2-12 and their families.
The new “Kids City” chain is based on the successful prototype in Mexico City opened in 1999 by Amazing Toys de Mexico, which plans to open at least 15 “Kids City” venues in the U.S.
At “Kids City” children try different roles, simulating the jobs of a functioning modern society. A child can be a fireman or police detective, judge or juror, doctor or beautician. Sponsors are key to the “Kids City” concept. Each pavilion is sponsored by a counterpart real-life business that is a recognized leader, such as Domino’s for the pizza parlor, Pond’s for the beauty salon, General Motors for the auto dealership.
Mervyn’s Launches Cartoon Network Shop
Mervyn’s is launching a special promotion bringing Scooby-Doo and other Cartoon Network friends to the new Mervyn's Cartoon Network Shop.
Through a comprehensive agreement with Warner Bros. Consumer Products and Cartoon Network, the in-store boutique features Scooby-Doo merchandise, toys and accessories.
“Mervyn’s is always committed to providing a fun and exciting place for our guests to shop,” said Frank Castiglione, Senior Vice President of Marketing for Mervyn’s.
Once Upon a Toy Opens At Walt Disney World Resort
Once Upon a Toy, a new toy store combining the magic of Disney and the fun of Hasbro has opened at Walt Disney World Resort in Florida.
Alan Hassenfeld, Hasbro’s CEO, said, “Once Upon a Toy offers visitors an incredibly unique play experience for ‘kids’ of all ages. Together with Disney, we’ve created a destination filled with great toys, games, and fun.”
Once Upon a Toy offers five uniquely themed rooms that add up to 16,000 sq. ft.; a retail playground created by Walt Disney Imagineering in collaboration with Hasbro; creative new toys combining Disney and Hasbro brands, including a new Mr. Potato Head with Mickey Mouse ears and Disney theme park editions of such popular Hasbro board games as ‘Monopoly” and “Candy Land.”
The store will feature whimsical kinetic displays, including a ceiling-mounted spinner from “The Game of Life,” and a rotating conveyor of toys. Guests can build their own Mr. Potato Head after previewing their design on one of five special touch-screen terminals.
Crayola Introduces Crayon Maker
Crayola’s new Crayon Maker gives new life to those waxy bits and pieces of crayon that have worn down through coloring.
The tabletop crayon factory enables kids to use the little crayon nubs to create new crayons.
Disney Launching Consumer Electronics Line
Disney Launching Consumer Electronics Line
Disney plans to market a broad range of consumer electronics products that combine Disney’s design language with state-of-the-art technology. The first products will be manufactured by Motorola, and will include a two-way radio and a cordless telephone.
Andy Mooney, President, Disney Consumer Products, said, “We will continue to work with premier companies to expand the Disney consumer electronics portfolio to specifically meet the needs of children and families.”
Starbucks To Sell New Board Game
A new board game, Hear Me Out!, has been created exclusively for Starbucks stores. Jay Deutsch, CEO of merchandise agency Bensussen Deutsch & Associates, which created the game for Starbucks said, “When we look at Hear Me Out!, we see a natural extension of the coffeehouse culture, which is all about fun, family and friends.”
AT&T Unlimited Plan Runs Mobile Tour
AT&T has launched a mobile kiosk tour and sweepstakes to promote AT&T Unlimited, its newest long distance calling service. The Company retained DVC Communications to launch the campaign.
The tour features a 30’x30’ AT&T-branded tent and stage set up to invite consumers to experience AT&T Unlimited in a “living room” setting. Consumers can then enter the sweepstakes at AT&T Kiosks, which collect customer data.
Coca-Cola Ticket Tank Travels To Events
The Coca-Cola Co. recently unveiled the Coca-Cola Ticket Tank, a 14-foot curved bottle with a high-powered floor fan that will travel to concerts, sporting events and stores. Consumers stand inside and grab for gift certificates for Coke products, concert tickets, and other prizes blown around by the fan.
The Tank made its debut at Atlanta’s Music Midtown Festival and will tour venues owned by marketing partner Clear Channel Entertainment, which devised the Tank project for Coca-Cola. CMI, a promotion agency owned by Clear Channel Entertainment, executes the program.
Labatt Blue Runs Outfitters Tour
Labatt Blue’s Outfitters Tour, complete with a Canadian-style Labatt Blue Lodge, is traveling to the hottest outdoor events and festivals in the U.S. The Labatt Blue Lodge, a self-contained 40’ trailer, features a full-size bar, an indoor fireplace, and TV’s with satellite access to top sporting events.
Using an interactive kiosk, the Outfitters Tour staff will sign up customers to receive a Labatt Blue Card. The Card features member benefits, Blue Bonus items and specials available only to card holders.
The kiosk also offers “digital postcard” capabilities so Lodge visitors can pose for a picture and email it to friends and family.
Miller Sponsors 'The Rellim Tour'
Miller Brewing is sponsoring “The Rellim Tour-A View From The Inside,” a cross-country music tour.
The Rellim Tour provides music enthusiasts the unique opportunity to see emerging acts in small, intimate “backstage” settings.
Kellogg & Cartoon Network Run Joint Promotion
Kellogg Co. has linked selected Kellogg’s cereals and Keebler products with Cartoon Network on a ‘Toon Up for School’ promotion. Kellogg’s cereals feature free “Toon Stickers” or Cartoon Network-themed back-to-school activities on back. Keebler promotional packages contain an instant-win game piece presenting opportunities to win Cartoon Network prizes.
The centerpiece of Keebler’s merchandising is a school bus display featuring Cartoon Network characters. Other p.o.p. materials include banners and combo cards.
DraftWorldwide developed the program for Kellogg’s brands while Zipatoni Chicago developed the program for Keebler’s brands.
Marshall Amplifier Demonstrator & Merchandiser
This display for the Marshall Amplifier "Urban Attitude" product line, was designed to create a dramatic setting capable of holding over 700 pounds of product that can be moved into position with heavy duty industrial casters. The traditionally black Marshall Amplifiers, reknown for their technologically superior quality, appear surreal on a decaying structure. The display features an all steel "weathered" finish frame with laser cut clearcoated logo mounted both sides on a battered backdrop. All the units produced will be showcased in the prestigious Sam Ash retail chain catering to the needs of the music enthusiast. The Marshall Amplifier Demonstrator & Merchandiser was created by The Display Link Inc., 99 East Street, Babylon, NY 11702.
Meridian Display offers the widest selection of Pre-Designed and stock displays available nationwide. Pre-Designed Displays save time and costly die charges. Clients can customize each display with their own art, logos, and photos for their own unique look. For example, FMMI simply added graphics and printing to a pre-designed 3 tray display for a Beanie Baby Special. For more information, contact Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
Alpak Manufacturing Corporation offers stock displays which are stock for the brand marketer as well. Tommy Boy Records utilizes one common printing plate for the base of the display, while creating individual header art for the various promotions of its artists. This accomplishes cost reduction, record label identification, brand reinforcement and promotional dexterity. The base and trays are printed one color plus gloss varnish. Headers are 4-color process lithography, mounted and die-cut, all at Alpak. For more information, contact Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, New York 12549.
Jump Start/Scholastic Display
Scholastic Publishing required a multipurpose display which could serve as both a Power Wing (primary use) as well as a Floor Stand. In addition, they asked of a pre-pack with minimal fillers. The base has to be "thin" with an exaggerated angle to lower the center of gravity. Base, Tray and Inserts were printed one color plus gloss varnish. The Header was printed 4-color process lithography, mounted and die cut. The displays were pre-assembled for fulfillment. The average time range from initial contact to final shipment for this corrugated display was four weeks. The Jump Start/Scholastic Display was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, New York 12549.
Mannheim Steamroller Christmas Displays
This display features a large bin that not only holds 144 CD's, but also 48 concert DVD's and 16 piano books. The display is constructed with a UV coated 24-point "pop-out" on the litho laminated header sign, simulating a wrapped CD case. The display also spotlights a 4-pack CD "Christmas Collection". Intrigue has been added to the display by using 24-point "lug-ons" on the base, giving the display softer line and holiday appeal. The material used for the board which gives the display color continuity and color intensity. The Mannheim Steamroller Christmas Displays were created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
Allied Domecq/Hiram Walker Makers Mark Display
The Makers Mark Corrugated Display was designed to promote the product in conjunction with the 2002 Football Season. The Trademark red coating on the Makers Mark bottle top is highlighted with football laces. The display was shipped 60 - 90 days from initial contact. The Makers Mark Display was created by Archbold Container Corporation, 800 West Barre Road, P.O. Box 10, Archbold, Ohio 43502.
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