Samsung’s Hi-Def Displays Educate Consumers
Samsung has launched new in-store displays to help consumers better understand the world of High Definition (HD) entertainment.
Available at more than 2,000 retailers across North America, the displays provide the latest information about the benefits of upgrading to HD products. Consumers are invited to experience Samsung’s HD solutions, including the new Touch of Color™ (ToC™) HDTVs and home theater systems. The modular and eco-friendly displays can be reused to feature the latest products, promotions, and information without needing to build a new display.
“Samsung hopes to help consumers immediately recognize, right at the point of purchase, the true benefits of HD for their home, while providing consumers a number of options and total solutions to make HD a part of their lives,”said Tim Baxter, EVP, Sales & Marketing at Samsung Electronics. “Samsung is proud to offer cohesive display models that not only tout our latest product designs and promotions, but can also adjust to the specific requirements and preferences of our various retail partners.”
Depending upon the retailer, each display features a combination of Samsung’s latest home theater products, including the Series 5 LCD HDTVs, Series 6 and 7 LCD HDTVs, BD-P1500 Blu-ray Player, HT-X710 2.1-Channel Home Theater System, and HT-AS720 Home Theater Receiver and Speaker System. Each setup provides consumer-ready features information, videos on the benefits of a HD home theater and an up-close look at key Samsung products.
Samsung used a variety of recycled materials to construct its new end-cap displays. The particleboard and MDF pieces are produced without the use of harmful formaldehyde, while all styrene components are made from recycled stock. The wood base and various metal sections are powder coated rather than painted with sprays and solvents, and all Plexiglas sections feature up to 15 percent recycled content.
Kodak Printer EndCap Display Placed In Office Depots
Kodak wanted to create awareness as a new-comer to the all-in-one home printer category in Office Depot stores with the introduction of the Kodak EasyShare 5300 printer. It also wanted to educate consumers on its unique 50% savings value to them through the 5300 printer's revolutionary inkjet system.
A special endcap display was placed in Office Depot stores. A Flipbook provides in-depth info on printer, ink and paper specifications. Actual prints from the 5300 printer are available for customers to take away. The Live 5300 printer showcased on a pedestal, is accessible with an easy demo feature for a Kodak quality print in seconds.
This Kodak EasyShare 5300 printer endcap display was produced by Synsor Corporation, Everett, WA.
Neopets Displayed At Target Stores
Nickelodeon & Viacom Consumer Products have introduced the first wave of a new line of products based on Neopets, the largest global youth-focused virtual world. Now available at Target stores, the line includes collector plush from JAKKS Pacific, as well as Fun Paks and Trading Cards created by Enterplay. The products feature an online component that ties to Neopets.com with exclusive virtual prize codes. While Neopets.com membership is free, the exclusive virtual prize codes provide premium play experiences for members who purchase Neopets toys.
“We’re bringing the successful digital-first world of Neopets to the real world with an amazing range of collectible products,” said Leigh Ann Brodsky, President, Nickelodeon & Viacom Consumer Products.
Fire Hydrant Display AttractsFour-Legged Niche Market
Sincerely, Fido, is an Akron, OH-based greeting card company that caters to pets and more specifically, pet parents. It was the lack of an appropriate greeting card that spawned the idea for Sincerely, Fido, according to Lindsay Hunt, company Founder and President, who realized that there are countless situations where pet owners would appreciate specialized greeting cards written from the pet's perspective. Her card concepts include greetings for Mother’s Day, Father’s Day, graduation (from training), birthday, new pet and get well soon, among others. Marketing support for the Sincerely. Fido greeting card line includes point-of-purchase displays in the image of a fire hydrant.
“Music Matters” Enviromentally-Friendly Display
“Music Matters” is offering retailers this environmentally-friendly floor stand, which is printed on recycled paper using soy inks and kraft recycled board. All display components are also recyclable.
The display contains a prepacked tray with client coupon booklets and P.O.P. kit.
Over 3,500 displays were distributed to grocery stores around the country. The unlit featured a program encouraging consumers to buy organic products in conjunction with Earth Day. The program was popular with consumers and 500 stores needed to have their booklets replenished.
This display was created for “Music Matters” by Meridian Display, (www.meridiandisplay.com),a St. Paul, MN-based point-of-purchase display firm.
The Sims 2 IKEA Home Stuff Is Launched
The Sims™, an Electronic Arts label, has introduced The Sims2 IKEA Home Stuff in an innovative collaboration with the IKEA furniture store. The Sims 2 IKEA® Home Stuff allows players to give their Sims' home a makeover with new furniture and décor based on stylish IKEA furniture.
The Sims players can design their rooms to fit their personalities with all-new IKEA made items including a plush EKTORP sofa, MALM bed, LEKSVIK coffee table, EXPEDIT TV, FREDRIK desk and much more. Each item is available in a variety of colors and patterns for a truly customized look. Finishing touches can be added with popular IKEA® wall art, mirrors, lighting options and vases.
Steve Seabolt, Electronic Arts Inc, said, “Collaborations with world renowned brands such as IKEA, H&M, and Ford are perfect fits for our consumers because these are the products our users have an affinity for. Incorporating them in the game enhances the experiences of our players by integrating real world brands and products into the gameplay.”
'Brand Xperience' XRKade To Expand Exergaming Market
iTech Fitness Inc., creators of the XRKade and leaders of the commercial exergaming market, announce the signing of the 50th XRKadelocation in North America with the Atlanta YMCA Association at theNorthwest Cobb branch. The achievement of the 50th location positions theXRKade as the largest exergaming club in the U.S.
The company is gearing up for a new era in the exergaming industry and plans to make the XRKade a staple in both the North American and International markets. Recently, the company announced expansion plans into the international markets by signing a partnership in South Korea for 26 locations over the next 4 years.
Hispanics & Other Ethnic Markets Will Spend $60 Billion On Telecommunications
In 2008, U.S. ethnic communities will spend $59.8 billion on telecommunications services, accounting for over one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corp.
The largest minority group, Hispanics, representing 14.8 percent of the total U.S. population, will spend the most. The ability to tap into the increased spending power of the Hispanic-American, African-American, and Asian-American communities will be crucial to the survival of telecommunications providers over the next five years.
Insight Research’s market analysis study, “U.S. Hispanic Use of Telecommunication Services 2008-2012,” reports that 65.5 percent of all Hispanic respondents now have cell phones, that Hispanics' average monthly household expenditures on cell phone service was more than 80 percent higher than what the average household spends on wireline services. Of those Hispanics that own a cell phone, nearly four in five have a post-paid contract.
Lowepro, a manufacturer of professional photography and electronic equipment bags, asked Cyclonix, Inc., (www.cyclonixinc.com), a Morgan Hill, CA-based exhibit firm, to produce a 40'x50' immersive exhibit consisting of large-scale digital murals, private meeting rooms and extensive product display. Various size puck walls allowed bags to be easily accessed by attendees while new, proprietary designs were kept carefully secure. Giant murals captured dramatic lifestyle images via large vertical towers. The structure also consisted of numerous meeting rooms to showcase product and retained its modularity for smaller shows.
Blockbuster Launches DVD Vending Kiosks
Blockbuster and NCR Corp. plan to deploy Blockbuster-branded, state of-the-art DVD vending kiosks in a pilot program. The pilot vending kiosks will initially offer DVD rentals, but the machines will allow for future applications, including digital downloads, and other services, such as sales of DVDs and video games.
“With NCR's advanced technology, these machines will dispense a wide array of DVDs and could offer digital downloading in the future, all under the Blockbuster brand,” said Jim Keyes, Blockbuster Chairman “This initial rollout provides consumers increasingly convenient access to their favorite movies and is one more step in the fulfillment of our mission to transform Blockbuster into a multi-channel provider of media entertainment.”
Healthnotes Is Now Aisle7 To Reflect Mainstreaming Of Health And Wellness
Healthnotes, a leader in wellness marketing programs for food and drug retailers, has become Aisle7™. This change reflects rapid growth in the Company's storewide solutions and expansion beyond its original vitamin and supplement focus to include products across every aisle of the store - driven by the mainstreaming of health and wellness, and the simultaneous growth of emerging forms of shopper marketing.
Dr. Skye Lininger, founder of Aisle7, noted that, “Aisle7 builds on the great history of Healthnotes, expanding programs to encompass the entire store and helping retailers connect with shoppers in new ways to capitalize on the powerful health and wellness trends. We’re excited to bring these changes to the marketplace and help retailers create truly compelling wellness-based marketing programs that grow sales and loyalty.”
For more information, visit www.aisle7.net.
www.creoh.com
Best Buy Launches Automated Kiosks In U.S. Airports
Best Buy has begun rolling out Best Buy Express™ automated kiosks in airports across the U.S. Best Buy Express kiosks will offer a variety of products and accessories at familiar store prices that will appeal to business and leisure travelers alike. Best Buy has teamed with third party ZoomSystems to launch the test.
“Best Buy Express is another way for Best Buy to provide consumers with the products they need from a brand they trust, even while they're on-the-go,” said Chris Stidman, V.P., Strategic Planning for Best Buy. “Whether travelers are looking to purchase a last minute gift or are in need of replacement for a lost, forgotten or broken product, these kiosks will allow them to purchase the product they want.”
The assortment of products available through Best Buy Express will include cell phones, computer accessories, digital cameras, portable storage devices, MP3 players, headphones, portable gaming devices, gift cards, travel adapters and chargers.
Big Idea - Pirates DVD Standee
This Pirates Standee was designed to promote "The Pirates Who Don't Do Anything" movie release on DVD in October. It also promotes a free giveaway of a pirate hat and inflatable sword with purchase of the DVD. Big Idea wanted to increase brand recognition of licensed merchandise by creating an attractive display that retailers would give prime placement in their stores. The display is made with 200 #B flute with an E flute front lug on. The Big Idea - Pirates DVD Standee was created by U.S. Display Group, 8l0 S. Washington St., Tullahoma, TN 37388.
TV Guide/Kellogg's Cheez-It/Nascar Cross Merchandiser Floor Display
This display was produced for placement in Kroger Stores. This initiative was tied into a Nascar TV preview in February, 2008. The display features eye-catching structural and graphic design treatments. The display mimics the look of a race car to attract impulse consumer response. The unit merchandised TV Guide magazines along with boxes of Kellogg's Cheez-it Crackers, to suggest TV viewing with an iconic snack food, which along with a dynamic promotion, produced outstanding sales results. The TV Guide/Kellogg's Cheez-It Nascar Cross Merchandiser was created by Weber Display & Packaging, 3500 Richmond Street, Philadelphia, PA 19134.
Cornerstone Display Group created this endcap merchandiser for Fry's Electronics stores to promote Sanyo-Fisher's Easy-Street, Navigation products. This interactive endcap features two units with pre-installed media cards showing a demonstration of the product. The brushed aluminum branded header reinforces the high-tech nature of the product, while bright yellow side panel graphics highlight specific features. The back wall of the header shows an enlarged graphic of an actual screen display. For more information, contact Cornerstone Display Group, 13834 Del Sur St., San Fernando, CA 91340.
Harbor Industries created this Raymarine/Electronics Control Display, which demonstrates on-board electronic navigational devices. The unit accommodates several different models that are fully operational. This display was created for Sea Ray Boat dealer showrooms to allow the customer to preview various electronics prior to installation. For more information, contact Harbor Industries, Inc., 14130 172nd Ave., Grand Haven, MI 49417.
JVC is using this display to merchandise Everio, the origintal Hard Disk Drive camcorder. Jose Torres, National Product Specialist - Consumer Video Div., JVC Co. of America, said, “We had two goals for a retail display. The first was for a display that allows customers to touch, feel and play with the product. The second was the ability for it to be interactive for the customer to learn our message.” This display was designed, engineered and produced by AMD Industries, 4620 West 19th StreetCicero, IL. 60804.
EcoMedia™ has introduced EcoMedia,™ a cost effective alternative to PVC. EcoMedia™ is a 100% biodegradable and recyclable film that is priced to compete with traditional PVC film, yet is stronger and cleaner than PVC and can be used to replace PVC in all applications. EcoMedia™ will perform as well as or better than PVC in the field, yet the biodegradable plastic is engineered to degrade only once the material is placed into a landfill. EcoMedia™'s complete product line includes EcoBanner™, EcoBacklit™ and EcoBlock™ which range from opaque to backlit, matte to gloss, embossed to smooth. Some uses for EcoMedia™ are banners, backlit applications, scrolling displays, POP displays, 2-sided prints and more. For more information, contact EcoMedia, 407 Main St.
Edgerton, WI 53534; (Tel) 608-884-9555; (Web Site) www..goecomedia.com
This display along with an end cap display was custom designed for a major convenience store chain to merchandise electronic products. The versatile and flexible, modular H-frame fixture is constructed from wire, tubing and metal and features shelves that are adjustable vertically and can be set flat or in a gravity feed position. There are peg sections and DVD shelves that can be used on the basic fixture. A 4-sided header sign holder allows signs to be interchanged. For more information, contact Nashville Display, 306 Hartman Dr., Lebanon, TN 37087.
Above All Advertising, Inc., offers the Aire Vue™ Inflatable anywhere display system, a lightweight, durable, double-sided air-inflatable sign that replaces the traditional metal frame sign. Designed for display in front of stores or shopping centers, at concerts, on cars and even on the water. The, Aire VueTM Inflatable is available in two sizes and can be conveniently set up with an electric or battery-operated air blower or foot pump. The advertising message is seamlessly displayed on a long-lasting fabric sleeve that covers the inflatable frame. The Aire Vue Inflatable can also be ordered with printed covers or panels. For more information, contact Above All Advertising, Inc., 9080 Activity Rd., Ste A
San Diego, CA 92126
Se-Kure Controls offers the Vantage I & II for securing electronic product displays. With its Button Control System, each department can be programmed so that only the designated sales associates can turn on or off the desired products. From Cell Phones to Cameras and MP3 Players, the new Vantage™ can handle the entire Electronics Display. Features include: Totally Self-Contained Alarm w/Power, Color Coordinated, Auto Centering, Power Pass-Thru, Stand Heights: 4" to 10". Advantages include: Every Location Programmable, Unique Color Changeability, Cost Effective, and Minimal Installation. For more information, contact Se-Kure Controls, Inc., 3714 Runge Street, Franklin Park, IL 60131.
This endcap display features color coding to help guide shoppers through various battery types and uses. The display is designed to accommodate both peghook packages as well as Duracell's exclusive PackOne modules, a gravity feed system that permits easy restocking. The display uses steel bars as an accent piece which is also used in other 3' and 4' versions of the display. Four-color lifestyle graphics on the header help guide consumers through the buying process. For more information, contact New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747.
$40,000-$50,000
This 20' x 20' Exhibit was created for Comcast. The exhibit was required to be lightweight, easy to set up and work with other configurations. It had to pack into small hand shipping containers. The exhibit is primarily frame and fabric construction with interchangeable "Disc" graphics. A semi-private casual seating lounge provides two interactive demo pods and 4 logo hanging signs. It features LED color blasting changing lights. The exhibit is visually impactful, cutting edge, to reflect Comcast's ever-changing market trends. For more information, contact Nutmeg Exhibit, 701 Marshall Phelps Road, Windsor, CT 06095.>
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