Creative Online

Creative Spotlight — ‘Green P.O.P.’
June/July 2007


This signage is part of a whole instore promotion at a grocer that is raising awareness of the environmental issues facing us. The green campaign consisted of signage including posters, aisle bridges, repo vinyl and wobblers strategically placed throughout the store. The signage highlighted environmentally friendly products for sale. They were also part of the overall movement to communicate that the stores themselves have moved in the green direction to help preserve the environment. The Aisle Bridge in the picture was produced using recycled paper and a standing die. The program was produced by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.


The "Tis The Season" display is an interactive unit that had to be cost effective and permanent in appearance to last through the Christmas selling season. The interactive portion was easily removable to be shipped back to the display manufacturer for reprogramming and re-use the following season. The fixture was initially designed using standard materials and has since been redesigned using materials which utilize more biodegradable characteristics. The new panels are made from Skyblend. The vinyl woodgrain covering was replaced with paper. The PVC edgebanding was replaced with polypropylene edgebanding and the hardboard back was replaced with point stock with a wood grain finish. This display was created by Harbor Industries, South Industrial Park, Grand Haven, MI 49417.


Metropolitan Bus Advertising is utilizing CeeLite ™ LEC panels, in conjunction with subsidiary Lighting Display (Louisville, KY) to create 2.5' x 12' King back-lit advertising displays on each side of a bus. LEC panels are manufactured using Eastman Chemical Company's patented Encapsulation Technology and Spectar copolyester which is reusable and recyclable with other PETG. The panels use electrodes to stimulate light-emitting natural phosphors embedded between thin plastic sheets and consume minimal quantities of electricity. For more information, contact Eastman Chemical, P.O. Box 431, Kingsport, TN 37662.


Litco offers its "Greener Earth" P.O.P Presswood Pallets, which are both source reducing and recyclable. They are made of pre and post-consumer wood waste. Pre-consumer wood waste includes wood from strip mining, forest management thinning and urban clearing. No trees are cut specifically for the production of the pallets. Post consumer includes used wooden pallets and boxes. Litco's presswood pallets are molded into one piece which enables 50 pallets to nest in a seven-foot high stack, saving warehouse space. The pallets are available in many sizes. For more information, contact Litco International, One Litco Drive, Vienna, OH 44473.


Weber Display & Packaging has formed an in-house committee to formulate strategies that speak to the area of Environmentally Friendly POP and 'Sustainability'.Its committee includes sales, marketing, quality, design and production departments. Through efficient designs, utilization of recycled board, and development of efficient pallet unitization, Weber is well positioned to assist its customers to create environmentally friendly displays. Weber also retains an outside Consultant who is available to its customers for environmentally friendly related presentations.


This display introduces a new "all-natural" fertilizer which is environmentally friendly and is actually l00" worm poop, marketed in used soda bottles, thereby reducing waste in the environment through the sale of the product. Alpak Display Group was selected as their P.O.P supplier of choice in part because it its commitment to pursuing environmentally friendly P.O.P. Alpak was one of the first display companies in the country to convert its oil-based press into a water-based press and one of the first to set up an in-house ink-treatment waste system. Alpak makes its own paper utilizing state-of-the-art corrugating processes eliminating waste and residue. It produces (in-house) environmentally-friendly corrugated for all its P.OP. displays comprised of 40% recycled paper. For more information, contact Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.


LAgraphico has recently acquired a Durst Rho 350R UV inkjet Printer that prints on recycled and recyclable roll materials and utilizes Durst inks that are VOC-free. The Rho 350R provides LAgraphico’s clients with a VOC (Volatile Organic Compound) free grand format option.To further compliment their line-up, the company has also chosen to stock BIOflex banner material as a house stock. When exposed to landfill conditions (darkness, high heat, lack of oxygen & moisture) BIOflex attracts microbes that breakdown PVC turning it into sodium (salt) dust. For more information, contact LAgraphico, 3800 VanOwen Street, Burbank, CA 91505.


Gavin Mfg. Corp., a Ronkonkoma, NY-based supplier of p.o.p. displays, packaging and promotional printing, powers it plant with 100% renewable wind energy. The wind power is cleaner to produce than other forms of energy. The wind power makes the Gavin plant more environmentally friendly than factories using traditional energy sources. For more information, contact Gavin Mfg. Corp., 1700 Ocean Avenue Ronkonkoma, NY 11779.
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