$1,000 - $5,000
Reeves Teletape wanted an open, inexpensive exhibit for their trade show program. This exhibit was designed with the Abstracta Structures tubular exhibit system which uses modular steel tubes and internal connectors. The system also features graphic panels which can be inserted between tubes to provide a background. The Abstracta System is strong, yet light weight and can be re-used in many different configurations. This exhibit was designed by George Corrin Jr. For more information, contact Abstracta Structures, Inc., 347 Fifth Avenue, New York, NY 10016.
$1,000 - $5,000
Intex Exhibit Systems offers Expression™, a pop-up display that is lightweight, easy to use and is highly durable. Since it has no connectors or diagonals, graphics may be back lighted from floor to ceiling without shadows, using easy to hang, clip-on light fixtures. Fixed curve or straight frames may be selected. In addition, Intex offers the only adjustable frame available and uses the same front panels, no matter how it is configured. Set-up is simple and a 10' kit packs in one case and weighs less than 80 pounds. For more information, contact Intex Exhibit Systems, 7018 NE 40th Avenue, Vancover, WA 98661-1304.
$5,000 - $10,000
Crosman Corporation required a portable display system that could be easily set-up by one person, yet strong enough to merchandise company Product (Air Guns, Air Rifles, etc.) on retail fixtures. The exhibit has to have the flexibility to change graphic messages within the structure of the display system. This 10' x 10' inline exhibit utilizes the “Radius” Pole Panel System. The backwall consists of multi-channel frames with wire grid inserts in front of custom laminate panels. The back wall has two layers of panels for stability, storage and the option of creating a backlit graphic wall. The client was able to merchandise its products using standard grid fixtures onto a portable trade show display system that is extremely flexible. The cost of this exhibit was between $5,000 - 10,000. For more information, contact Hanna Design/Radius Portable Display Systems, 52 Marway Circle, Rochester, NY 14624; in Canada - 16 Lesmill Road, Don Mill, Ont. M3B 2T5.
$10,000 - $20,000
St. James Plantation, a lifestyle oriented community located on the coast of North Carolina, needed a portable display that would convey a nautical theme to highlight its marina and beach amenities. ExpoStar's in-house graphics team achieved a dramatic effect by creating graphics to simulate dock posts and boardwalk. Realistic dimension was added to the dock post graphics when laminate was used on ExpoStar's (patented) rollable columns. A shadow box effect was created by a recessed center mural and down lighting from the backlit header. All mural graphic are rollable and are mounted on fabric covered panels with Velcro fasteners. The entire unit packs into three molded flat panel cases and three Smartpak IQ graphics cases. A 20" ExpoStar Monticello display was used and the cost of $16,000 includes graphic design, production and the shipping cases. For more information, contact ExpoStar, 5700 Oleander Drive, Wilmington, NC 28457.
$25,000 - $50,000
Optikinetics Limited produced this display to show the versatility of its OPTI Trilite truss and to create a visual display for its OPTI Kinetics effects projectors and lighting effects. This exhibit illustrates how effectively OPTI Trilite can be used for retail and display applications. Graphics panels, product displays and lighting can be integrated with OPTI Trilite 100 and 200 to construct attractive "visual merchandising" features. For more information contact Optikinetics Limited, 10387 Dow-Gil Road, Ashland, VA 23005-9464.
$25,000 - $50,000
This progressive investment company required a booth that offered the ease of modularity. In either a 10' x 10' or 10' x 20' configuration, this booth assembles in less than 45 minutes using the patented Iver button and channel assembly. Using high grade laminates of silver and maple, the colorful graphics are effectively set off. The graphics are displayed on a unique stand-off system that is fully adjustable. Custom angle cut counters finish-off a sophisticated and classy exhibit presence. The cost of this exhibit was $38,000. For more information, contact Iver Display, 110 Pennsylvania Avenue, Bangor, PA 18013.
$75,000 - $100,000 ($85,000)
Previo wanted to create an exciting, striking presence for its debut at RUG 2000 (Remedy Users Group). They wanted name branding to predominate and needed an open area for theatre presentation for 12 - 15 people. This custom 20' x 20' island exhibit with dual 15 foot high inverted towers provided a bold, high profile presence. 3D corporate graphics are connected by a spanning curved header used to create a ceiling over the main theatre area. A large graphic mural positioned as a theatre backdrop measures 9'W x 9'H. Demonstration counters, corporate logos and taglines appear throughout the exhibit. The high impact graphics and striking contrast of black and bright green drew attendees. The colorful backdrop to the theatre plasma screen maintained customer retention for the video presentation. Record breaking lead counts were generated at the debut show and the client was extremely pleased with the booth and the results. For more information, contact Mostre Design, Inc., 5940 Darwin Court, Carlsbad, CA 92008.
Over $100,000 ($780,000)
Computer Associates, Inc. needed to make a transition from more traditional demonstration workstations to a technically more sophisticated method of presenting live demonstrations of its new software product to attendees at the N + I Show. At the same time they wanted to maintain their marketing position as a leader in software development. By using architectural elements to capture and hold attendees, and strategic use of floor space, the exhibit gathered 50 people at one time in the mega-theater. The mega-theater covered by a nylon dome allowed easy viewing of the 11'w x 8'h video wall, while simultaneously four mini-theaters were used for peripheral education seminars. Thirty-two workstations provided one to one marketing opportunities to obtain market research and sales inquires. Two revolving platform displays showcase the VW giveaway which had a successful pre-show promotion. For more information, contact Display Presentations, Ltd., 175 Kennedy Drive, Hauppauge, NY 11788.
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