Sunglass Hut Opens New York Flagship Store
Sunglass Hut has opened a new Flagship store in New York City to provide a fun, innovative experience that celebrates fashion and shopping. Fifth Avenue passersby will be attracted by the entirely lit up building and will then be able to experience first hand an interactive motion touch screen. In addition, they'll be able to interact with additional screens inside: taking pictures of themselves, and ultimately playing them through a sensitive touch screen.
The Sunglass Hut Fifth Avenue Flagship store is 6,000 sq. ft. and spans two floors including a mezzanine level.
The ground floor features displays that will showcase the latest sunglass collections from leading brands. Full-length oversized mirrors will also allow consumers to try sunglasses on to complete their total look. The second floor, a dedicated VIP area, overlooks bustling Fifth Avenue, known for attracting global travelers and fashion focused consumers. A Sunglass Hut SocialSun station, the retailer’s proprietary interactive retail concept, will be a major feature.
N3L Optics Launches New Sport Sunglass Stores
Sport specialty sunglass retailer, N3L Optics, has opened two new interactive retail locations in Chandler, AZ and Broomfield, CO. The innovative new store design features an open flow format and experiential retail technology.
“Arizona and Colorado residents can get ready to experience a unique and personal high-tech shopping experience that will meet the needs of any sports enthusiast,” said Kendra Reichenau, Sr. VP, N3L Optics.
These new N3L Optics stores help consumers try before they buy using revolutionary equipment that simulates real life conditions, including: the Explorer Chamber, an Environmental simulator testing wind, light and UV reaction; the Newton Immersive Touch Display for comparing and selecting products by sport; and the Smart Mirror, a Motion sensor mirror that snaps pictures to share with friends.
Category: Permanent Displays
Display Producer: AMD Industries, Inc.
4620 West 19th Street, Cicero, IL 60804
Dickie's retailers program uses a modular system that includes wall displays, stand along units and multiple accessories. This becomes a kit of components that can be assembled at store level in an infinite number of ways to create a shop within a shop opportunity. The program creates a uniquely Dickie's look within any retail environment. Meticulous attention to detail in design and materials creates a highly branded industrial look.
Category: Permanent Displays
Display Producer: Ryan Scott Inc.
4190 Piedmont Pkwy.,Greensboro, NC 27410
Keen is using this display to promote its socks at the point-of-purchase. The eco-friendly display cleverly communicates that Keen’s socks are designed with a right and left sock for a better fit. The display is designed to be environmentally-friendly to support Keen’s brand positioning.
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