One Industries Creates Casual Wear In-Store Display
One Industries, a leader in motorcross apparel and casual wear is offering retailers this custom display fixture to showcase its fashion lines in-store. This custom modular unit is constructed of metal tubing, wire, melamine and polycarbonate panels. The finish for the fixture is a semi-gloss texture black powder coat.
The display was designed to showcase One Industries new collection of motocross race ware jerseys, pants and gloves. The unit is completely modular and can adjust components for display of casual apparel as well. This One Industries Casual Wear Display was created by BoomFactor, (www.boomfactorinc.com) a Glendora, Ca-based display firm.
Candie’s At Kohl’s Conducts Sprint Promotion Campaign
Iconix Brand Group has unveiled its spring 2010 marketing campaign for its junior brand, Candie’s, exclusively available at Kohl’s. The campaign, entitled, “Britney Spears Through The Lens,” showcases Britney Spears as seen through the lens of three famed photographers: Annie Leibovitz, Mark Seliger and Terry Richardson.
“This is the most exciting shoot we have ever produced for Candie's. We have three master photographers shooting the biggest pop star in the world, each in their own iconic style,” said Dari Marder, Chief Marketing Officer, Iconix.
Julie Gardner, Kohl’s Chief Marketing Officer, said, “The Candie’s spring campaign provides a unique brand expression in the marketplace. We are confident this will resonate with our junior shoppers who trust Candie's to provide style and value.” The campaign will be seen in magazines and in-store.
Disney’s New Alice In Wonderland Inspired Fashions Featured In Special Store Window Displays
Disney has launched a designer collection of apparel and accessories inspired by its film, “Alice In Wonderland.” Disney Consumer Products collaborated with jewelry designer, Tom Binns, fashion designer Sue Wong and Swarovski, to create an interpretive line that brings the film and it’s characters to life.
DCP and Bloomingdale’s have joined forces to create one-of-a-kind window displays at Bloomingdale’s flagship store in New York City. The windows will feature props from the film and highlight a selection of items from the designer line. The windows will be complemented by a special exhibit in the contemporary sportswear department, which will feature select costumes and props detailed with information from the film. Bloomingdale’s stores across the U.S. will enhance their Alice In Wonderland merchandise displays with special signage and video screens that will play behind-the-scenes footage.
Testrite Visual Products Inc. will be showing the CREO System which may be used for all kinds of presentations as it features tool-free assembly of all kinds of panels, slot wall, pegboard, puck walls, acrylic panels, all easily connectable to CREO uprights. Wood cabinetry is also easily integrated. It may be used for grouping similar products together and is a modular system, configurable in an infinite number of ways. To learn more about this System, contact Larry Rubin at Booth 2445 at Global Shop, or call 888-873-2735. (Web Site) www.testrite.com
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