SKECHERS Footwear Opens Flagship Store In San Francisco
SKECHERS USA has opened a high-profile flagship store in the heart of San Francisco’s premier shopping area. The three-floor SKECHERS location is also the Company’s largest concept store at 7,500 sq. ft. The store features 800 unique styles and is capable of housing 20,000 units of footwear and apparel.
The store features modern curved fixtures, two 12-foot by 4-foot LED screens, seven plasma screens, thermo clear panels on the 16-foot ceiling, and a three-dimensional “super block wall” constructed from Styrofoam and plaster.
“Our new Powell Street flagship store has everything we require in a retail location and more,” said Michael Greenberg, SKECHERS president. “It is in a beautiful building that both reflects the brand’s image and furthers its reputation. The consumers that shop for our footwear and apparel in this store will be in for an incredible experience.”
Via Spiga Flagship Store Debuts In Soho, New York City
With the opening of the flagship Via Spiga store in Manhattan’s Soho neighborhood, Brown Shoe Co. brings to life one of Milan’s most exclusive fashion districts. The Via Spiga Soho store is designed to immerse consumers in the brand’s namesake Via della Spiga, a boutique-filled avenue in Milan.
“We created a shopping environment steeped in the spirit of modern Italian design, and showcase within it multiple categories of Via Spiga accessories for a complete brand experience,” said Rick Ausick, President-Brown Shoe New York Wholesale.
Shoppers are visually transported to Via della Spiga as they step onto stone tiles evocative of the famed avenue’s cobblestones, and take in the oversized image of the store’s namesake street that spans the rear wall. Shoes, handbags and belts are showcased in shop window-style displays surrounding a working fountain.
Suunto Interactive Display Offers Wrist-top Computer Watches
Suunto USA wanted an interactive in-store display for its sophisticated wrist-top watches.
Suunto used the VideoFlyer 064 solid state media player from Digital View, Morgan Hill, CA. The VideoFlyer 064 provides a 6.4" TFT panel with full motion MPEG video and an 8-segment touch screen with programmable playback that mounts on top of the rear panel of the watch display.
The customer can watch the Suunto company video or go right to “Which wrist-top computer is right for you?” and learn which model has the features they’re looking for.
Nike Considered Design Redefines Performance And Sustainability
NIKE, Inc. has debuted Nike Considered Design, which combine sustainability principles with the newest innovations for sport. Nike Considered Design will be featured in all of Nike’s six key categories: basketball, running, football (soccer), women’s training, men's training and sportswear, as well as in tennis and ACG (All Condition Gear). Nike’s goal is to create performance innovation products that minimize environmental impact. Nike aims to have 100 percent of Nike footwear meet Considered standards by 2011, all apparel by 2015, and all equipment by 2020.
PUMA City Is New Mobile Retail Space
To support its new sailing category, PUMA has unveiled PUMA City, a massive 11,000 sq. ft. mobile retail and event space made from shipping containers. PUMA City will follow the 9 month long Volvo Ocean Race 2008-2009 from Cape Town, South Africa to Boston Harbor.
PUMA City consists of three levels of steel shipping containers stacked on top of one another which will be utilized for entertaining and in-port race viewing. A PUMA retail space on the ground floor offers a selection of the new PUMA Sailing apparel, footwear and accessories collections.
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