Carhartt Debuts Denim Modular Display
Carhartt has always produced a product that has a rugged appeal. To promote its denim, Carhartt used a modular pallet display custom designed and manufactured by Meridian Display and Merchandising, a full service point-of-purchase design and manufacturing firm based in St. Paul, MN.
Each modular bin is wire reinforced to accommodate the weight of the product. The display can be used as a 1/2 pallet (8 bins) or as a full pallet (16 bins). Graphics panels can be interchanged for different promotions. The header is premounted with fluting wire for easy set up. The displays have been shipped to clothing retailers nationwide.
Faded Glory Pallet Display Generates Impulse Purchases
Faded Glory required a temporary display to merchandise its short sleeve denim shirts.
This custom display was designed to attract the consumer with an impulse purchase of product in an improved location from normal hanging racks.
The display helps to efficiently organize the shirts by size and color, making it easier for consumers to find what they need.
The Faded Glory display was designed by Oxford Innovations, a p.o.p. company based in New Oxford, PA.
Wolverine Unveils New UP Footgear Store
Wolverine World Wide’s new UP Footgear store, targeted at 20-somethings is designed to look like an urban loft apartment, tapping into the popularity of such TV shows as “Friends.” Fictional characters, Bob and Heidi, Glen and Michelle, and Adam and Beth, form the foundation for the store.
Footwear is merchandised according to categories based on the roommate’s style preferences: urban, rugged or casual. Distressed metals are used for the store exterior. In the side window, a kinetic merchandiser is designed to look like an elevator cable mechanism. A lenticular window shows an urbanscape that you might see from a loft window. Several monitors broadcast images from Web-cams positioned throughout the store. The loft kitchen/cashwrap displays UP branded merchandise, such as gumballs, Frisbees, and mugs.
The UP Footgear store was designed by Chute Gerdeman, based in Columbus, OH.
FAO Schwarz Optical Eyeglass Glorifier
The FAO Schwarz Optical Eyeglass Glorifier was designed to merchandise and support the launch of the FAO Schwarz line of eyeglasses. This unit was constructed out of styrene, sintra, pressure sensitive vinyl, and acrylic. The unit reinforced the playful image of the FAO Schwarz brand. The display was also made to be both cost effective and appealing to both children and adults. This Glorifier was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Back to Top
To See previous issues of Creative Fashion Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
