Design-A-Tee Presented By Hanes Store Opens At Disney
Hanesbrands has opened Disney Design-a-Tee presented by Hanes, an innovative next-generation store for apparel souvenirs at the Walt Disney World Resort in Orlando, FL.
The first-of-its-kind interactive T-shirt design and printing store enables Disney guests to enhance their magical Disney experience with a personalized custom-designed Hanes T-shirt printed while they wait that is as easy to buy as souvenir apparel off the rack.
Guests at Disney Design-a-Tee presented by Hanes use touch-screen kiosks for an interactive experience to design their custom shirts, selecting long-sleeve or short-sleeve T-shirts, choosing from multiple colors, picking artwork from more than 100 selections featuring Disney animation and movie characters, and crafting their own text message using a wide selection of type fonts and colors. The design possibilities are infinite, and the shirts are printed on site while guests wait using premium environmentally friendly water-based ink.
“At the Design-a-Tee store, visitors can dream it, design it and watch their custom Hanes T-shirts being made,” said Sidney Falken, Senior Vice President of the Hanes brand. “The store combines all the magic of Disney and Hanes to create immediate one-of-a-kind keepsakes and souvenirs of their visit to Walt Disney World.”
Disney Design A Tee presented by Hanes is one of several critical brand investments for Hanes as part of a 10-year strategic marketing alliance with Disney.
Gap And Pantone T-Shop Opens On NYC’s Fifth Ave.
Gap and Pantone, the worldwide color authority, recently opened a color-filled t-shirt shop in Gap’s rotating concept venue adjacent to its flagship store at 54th and 5th Ave. The shop featured a full palette of Gap tees from Gap’s spring collection in true PANTONE® Colors.
“We wanted to create an explosion of color and bring some warmth and optimism to our customers,” said Patrick Robinson, Exec. V.P., Design for Gap Adult and gapbody.
The shop also featured a display of PANTONE UNIVERSE™ items, including color-themed stationery, office supplies, books and accessories.
Lisa Herbert, Exec. V.P., Pantone, said, “During this time of economic uncertainty , we are excited to bring optimism and joy to consumers by offering products in this imaginative color at the Gap & Pantone T-Shop.”
Victoria’s Secret Opens Its Most Luxurious Store
Victoria’s Secret has unveiled a new flagship store in Manhattan which offers an unparalleled shopping experience in a luxurios atmosphere. The store’s design is the ultimate expression of the Victoria’s Secret brand.
The façade takes on a modern design approach with iridescent glass panels and vibrant, pink lit portals and vitrines. The contemporary interior takes cues from hospitality and residential design. Its two-story layout incorporates the black and white color palette iconic to Victoria’s Secret and also includes many 1930s & 1940s French Art Deco references. Black & white photography of the Victoria’s Secret Angels lines the walls and sophisticated, feminine touches such as grand crystal chandeliers, sheer drapery, quilted walls, and mother of pearl tiling add to the store’s upscale ambiance.
A highlight is The Secret Notes Fragrance Collection which allows customers to create their own signature scent.
A Concierge provides services including gift wrapping, package shipping, bag check and package delivery.
Northern Wire Products will be showing this Gondola Sunglasses Display produced for a mid-sized sunglass manufacturer. The display was able to gain more product visibility in a flexible environment while not consuming a lot of retail space. The display brought a 450% increase in same store sales over the previous year. To learn more about this display, contact Northern Wire Products, at Global Shop, Booth 2538, or call 320-258-2362.
MBT Integrated LCD Tower Shoe Display
This freestanding tower boasts a 7" LCD display that highlights the unique story of the MBT brand as well as showcases up to 8 pairs of men's or women's MBT branded shoes. Its white, streamlined metal construction creates a resilient brand statement that demands attention in high traffic retail stores. The sleek display design and choice of durable high quality materials reinforces MBT's recognizable style and allows the consumer to experience the high quality level of MBT product. The MBT Integrated LCD Tower Shoe Display was created by SMS, Inc., 760 Lakeside Drive, Suite D, Gurnee, IL 60031
Corrugated Power Wing Display
This corrugated power wing is being used to merchandise Ninja Turtle Sunglasses. The display, produced by Alpak Display Group is made from 100% recyclable corrugated. The inks and varnish are all water-based, and are also 100% recyclable. The colorful display attracts attention and complements the Ninja Turtle Sunglasses. This display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
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