City Sports Opens Flagship Store In NYC
City Sports has opened a high-profile flagship store in Manhattan, underscoring the company’s commitment to providing metropolitan adults the ultimate sports shopping experience.
Jeff Connor City Sports President & CEO Jeff Connor, said, “This store represents a strong brand statement and offers a compelling shopping experience for the New York performance athlete. This truly brings us back to the roots of our company which were built around a simple need, providing sports footwear, apparel, and equipment for the city athlete.”
The City Sports store is one of the largest in the chain with over 10,000 square feet and a layout that includes an 80 foot shoe wall that wraps around ¼ of the store and includes over 300 pairs of shoes. The focus of the merchandising will be on “City Sports” including running, fitness, tennis as well as lifestyle apparel and footwear.
Brown Shoe Displays Help Launch Fergie Footwear
Brown Shoe Co. has launched Fergie and Fergalicious By Fergie Footwear at select department stores, boutiques and national chains. Brown Shoe created two namesake footwear lines to fully capture the multi-faceted aspects of Fergie’s life as an award-winning singer, songwriter and actress - from her on-stage shoes to her red carpet stilettos to her day-in-LA flats.
“With Fergie’s widespread appeal, we needed two distinct footwear collections to capture the right look for the broadest range of consumers. These footwear collections make a piece of Fergie’s style available to women across the country. The Fergie brand consumer admires ‘Fergie the Fashionista’ and wants trend-right shoes that move easily from day to evening. The woman who wears Fergalicious by Fergie relates to ‘Fergie the Pop Culture Icon,’ and seeks shoes with an edgy look,"”said Brown Shoe Wholesale President Gary Rich.
Eye-catching, metallic in-store displays featuring Fergie, support the launch.
Candie’s Campaign At Kohl’s Features Britney Spears
Iconix Brand Group’s 2009 Candie’s Only At Kohl’s marketing campaign features multi-platinum recording artist, Britney Spears.
In a first for the Candie's brand, a full size, limited edition, pull-out poster will appear exclusively in Us Weekly Magazine. The ad features a “Britney Spears for Candie’s Only at Kohl’s" logo in diamonds.
The campaign creative will also be heavily integrated into Kohl’s marketing vehicles, including in-store graphics. “The new Candie’s advertising campaign featuring Britney Spears is authentic, relevant and designed to resonate with our junior shopper,” said Julie Gardner, Kohl’s Executive Vice President and Chief Marketing Officer.
Candie’s and Kohl’s are associate sponsors of Spears’ “Circus” tour. There will be VIP fan experiences with Candie's pink carpets and lounges.
New Balance Showcases Total Fit Line
New Balance has debuted a brand campaign that reinforces the brand’s heritage and introduces its Total Fit philosophy; the complete dedication to achieving the perfect fit.
The brand will make an increased investment at the store level with distinctive in-store displays and a “Find Your Total Fit™” instant win sweepstakes. Displays at New Balance stores and key retailers nationwide will communicate the brand’s Total Fit™ story. Multiple variations include shoe shelf wraps, counter cards, product glorifiers and premium fixtures with LCD screen players that showcase the Total Fit™ animation from the television ads.
“Many athletic shoe decisions are made at the time of purchase,” said Christine Madigan, Global Marketing Director, New Balance. “We will tell our brand story at retail by providing compelling brand information to deliver a differentiating in-store consumer experience that drives try-on and sales.”
Spongebob Shops Open In Walmart Stores
Nickelodeon is celebrating SpongeBob SquarePants’ 10th Anniversary by providing Walmart customers with unique in-store experiences and the biggest, happiest assortment of SpongeBob merchandise.
A SpongeBob shop, called “The Happy Place,” will feature SpongeBob apparel, bedding, DVDs, music, electronics, toys, video games, books and other products in Walmart stores nationwide.
“Ten years of SpongeBob deserves something incredible,” said Leigh Anne Brodsky, President, Nickelodeon/Viacom Consumer Products.
“With a truly unique in-store experience and new, distinctive product at Walmart, customers feel like they are part of the SpongeBob tenth anniversary celebration.”
A fully integrated TV, print and online media campaign and in-store support highlight the new merchandise. SpongeBob signage will be featured in-stores, along with advertising in the Walmart circular.
Sears ShopYourWay Combines Multi-Channel Capabilities
Sears has unified its multi-channel services under ‘ShopYourWay.’ Both Sears and Kmart customers can now conveniently experience innovative multi-channel purchase opportunities in stores and online.
ShopYourWay provides the best of what Sears and Kmart offer online or offline through Sears.com and Kmart.com, Sears2go, Web to Store, Store to Web, 1-800-4-MY-HOME and in-store visits. If a customer is in-store and unable to find an item they are seeking, they can go on to convenient Web kiosks to find an expanded assortment on Sears.com with more than three million products. Sears2Go is a mobile commerce Web site that enables customers to find and buy select Sears.com merchandise from their mobile phone 24/7.
Champs Sports X Games Footwear Display
This display was created for Champs Sports, which wanted to attract fans to its stores during the X games. Designed to appeal to skaters, the display resembled the mega ramp where skaters compete. Litho printed, die cut corrugated was used to create the display. This display won a Gold OMA in the Personal Products & Accessories Category and was created by Kroll Salkin Corp., 1220 E. Meinecke Ave., Milwaukee, WI 53212.
Nike FlyWire Table
This display was created to translite Nike’s new flywire technology into a tactile experience. The table is engineered to actually suspend the shoes on a string. The design was inspired by suspension bridges. The table’s highly reflective design emphasizes the vibrant color of the flywire and shoes. This display won a Gold OMA in the Sports Equipment Category and was created by IDL Worldwide, 500 Grant Avenue, East Butler, PA 16029.
EcoTek offers a new concept in light boxes, incorporating direct LED backlighting which delivers six times the brightness of edge-lit light boxes. The unique LED placement and advanced engineering delivers powerful, even illumination and eliminates hot spots and shadows. Shown are EcoTek Light Boxes in Skechers Manhattan Beach store. EcoTek's Light Boxes use LED Panels that last from 50,000 - 100,00 hours and use only 45% of the energy required for fluorescent lamps. For more information, contact EcoTek Lighting, 26845 Vista Terrace, Lake Forest, CA 92630; www.ecoteklighting.com.
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