D3 Unveils LED Display For GUESS Flagship Store
D3 LED, LLC (D3), a world leader in specialized LED digital display applications, has created a custom LED digital display for GUESS brand’s new 13,000 sq. ft. flagship store in New York City. The 143,360-pixel screen, encased in a sleek aluminum frame, measures 9 feet 4 inches high by 6 feet 4 inches wide, and is capable of delivering live and pre-recorded video, plus photos and animations. Jason Barak, Managing Partner, D3, said, “Our LED digital display serves as an integral part of the store’s brand experience for consumers.”
MBT Brand Opens Premiere In-Shop Retail Concept In U.S.
MBT has opened its first U.S. shop-in-shop retail concept, located in Footwear Etc.’s newly opened store, The Core, in Palo Alto, CA. MBT has launched a national advertising campaign, titled “MBT. Love the way they make you feel,” which includes point-of-sale displays in the newly opened store at The Core.
“Northern California is the ideal market for our first in-shop U.S. retail concept - people there place a high value on health and wellness, and their lifestyles demand footwear that can transition from day to night, work to play,” said MBT CEO Jan Stig Andersen.
MBT’s grand opening of the concept shop coincides with its new partnership with Education for All Children (EFAC), a New Hampshire-based nonprofit organization that provides secondary-school scholarships for underprivileged children in Kenya. Twenty percent of the children who benefit from EFAC are members of the Masai tribe, the inspiration for the MBT brand. A portion of proceeds from the sale of all MBTs at The Core will go directly to Education for All Children.
BCBG & idX Create New Store Concept For Lola Lifestyle Collection
Lola, a lifestyle collection of runway trends edited to a specific taste for girls who live on a budget, has opened a new store at Mall of America, thanks to a partnership between BCBGMAXAZRIAGROUP and idX Corp. Everything in the 3,000 sq. ft. store relates to the girl whose profile was developed by the Lola team-the space is her Lower East Side studio apartment, with an eclectic flare. The spiral staircase adds a WOW moment when you enter the store, vertically enhancing the store and breaking up the horizontal lines of the fixtures, while also providing a creative way to display accessories. The living room area of the store even has a fireplace, complete with a mouse running into a hole beside it. In the bedroom area, Lola’s dresser is actually the cashwrap, and her “day bed” is where basics are displayed. Salvaged doors give the store front some Lower East Side character. Nearly every component in the space was engineered and manufactured by idX Corp.
JCPenney & Modern Bride Offer Fine Jewelry Shopping Experience
J. C. Penney has debuted its exclusive Modern Bride concept in its bridal fine jewelry departments in stores. A unique collaboration with Condé Nast, the Modern Bride concept is devoted to providing trusted quality, timeless style and outstanding customer service through a special shopping experience catering to today’s bridal customer.
Pam Mortensen, Sr. VP & General Merchandise Manager of fine jewelry at JCPenney said, “We are transforming our bridal business with Modern Bride, adapting to the needs of today’s couples by providing a shopping experience that guides them through the important bridal fine jewelry purchase.” The Modern Bride in-store experience features Modern Bride signage, distinctive fixtures, in-case lighting, displays and packaging.
Reebok Launches RealFlex Footwear
Reebok has launched RealFlex footwear, a first-of-its-kind running and training shoe designed to promote natural movement. RealFlex features 76 independent sensors on the bottom of the shoe strategically positioned to twist, bend, expand, and support to help athletes’ feet move naturally. The sensors work together throughout the athlete’s stride to help provide all the benefits of barefoot running,. The result -- the natural movement your foot biomechanically needs, with the protection to keep the foot safe from everyday elements.
Reebok’s RealFlex launch will be supported by an integrated marketing campaign. The campaign spans tv, digital, print and in-store with interactive elements that allow consumers to virtually sample the RealFlex technology.
Pregis Hexacomb has introduced slimmer versions of its Falconboard™ Print and Falconboard™ Mount graphic display boards under the Falconboard SR (source reduced) brand name. At 3/16th-inch thickness, the Falconboard™ SR versions of the previously launched Print and Mount products provide the same high-quality performance attributes as its thicker predecessors but use up to 25% less material than 1/2-inch boards and 10% less material than 1/4-inch options. In addition to a broad variety of print and mounted applications, the line extension is ideal for bracket-based aisle and shelf retail display signage which typically require thinner profiles. For more information, contact Pregis Corp. 1650 Lake Cook Road, Deerfield, IL 60015; (Web site) www.pregis.com
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