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CREATIVE FASHION MERCHANDISING
June/July, 2008



Nike and Finish Line Create New Running and Training Retail Experience

NIKE and The Finish Line have opened a new retail experience called Finish Line Ltd., customized to meet the needs of young running and training athletes. The new concept store is located at the Chandler Fashion Center near Phoenix, AZ.

“This new store will serve young athletes who have a passion for running and training,”said Nike Brand President Charlie Denson. “We’re partnering with Finish Line to offer a higher level of service, a deeper connection to the local running community and a strengthened product assortment. It’s part of our strategy to create energy at retail and connect with consumers in our core categories.”



Category: Permanent Displays
Display Producer: Marv-O-Lus Manufacturing
220 North Washtenaw, Chicago, IL 60612

The economical Model #1630 16-Shelf (Slanted) Island Merchandiser features a 1" square, 18-gauge, tubular frame that is durable enough for use as a permanent store fixture. Holes on upright tubes are spaced every inch for greater flexibility. The 2-piece vertical poles knock-down for low-cost shipping. The display includes a 7"H x 11"W sign holder and locking casters. The display is 60"H x 52"W x 26" deep



Clearr Corporation offers its Luminaire Ultra III ultra-thin backlit display which uses Cold-cathode fluorescent lamps (CCFL), which are energy efficient and cool operating. Power consumption and heat generation is reduced up to 80% compared to displays with conventional fluorescent lamps and ballasts. The life expectancy of the CCFLs is 40,000 hours (up to 9 years in a typical retail application), which is double that of conventional fluorescent. Clearr Corp. uses recycled aluminum in its display products and shipping pallets that are recycled. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427.







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