Perry Ellis International Opens Cubavera Retail Store
Perry Ellis International has opened its first Cubavera brand retail store in the U.S., located in the international terminal of Miami International Airport.
“Miami’s fusion of cultures and influences makes it the ideal location for the first Cubavera domestic retail store,” said Gary Rubin, President of Retail for Perry Ellis International. “We look forward to expanding brand recognition via this highly visible venue as well as providing visitors with a one-stop destination for apparel, accessories and gifts with Latin flavor."
The 900 sq. ft. store features a complete lifestyle format reflective of the unique Cubavera point of view. The brand’s close ties to Latin music and culture are evident in all aspects of the store’s environment, including store visuals, product merchandising and a selection of the best Latin lounge music.
Fitovers Displays New Sunglass Line
Fitovers Eyewear are fashionable sunglasses designed to be worn over prescription eyeglasses, specifically crafted for the prescription eyeglass wearer with an active lifestyle. The polarized lenses and high end frames are available in 10 different styles and 22 colors.
With so many options of frames and colors it's easy to fit any type of eyeglasses creating a stylish designer look at an affordable price. Fitovers Eyewear sunglasses cost between $50 - $70, saving people hundreds on sunglasses. Fitovers Eyewear is sold through Opticians, Ophthalmologists, Optometrists and various other eyewear retailers.
Revo Displays New Polarcast Technology
Revo has launched a new collection of sunglasses designed with some of the most advanced, lightweight materials on Earth. Thirteen new styles featuring lenses made with Revo Polarcast technology provide unparalleled polarized protection from the sun and the elements. Targeted toward the active sport and lifestyle consumer, the polarized eyewear collection is on display at authorized Revo retail locations nationwide.
Each Revo Polarcast lens is infusion molded, which fuses all lens materials into a single layer. Unlike most sunglasses on the market, Revo frames are designed around the lenses. A patented Motion Fit system positions sunglasses to ideal locations on the nose and ears. This allows for optical clarity from any angle, reducing eyestrain. The new Revo Polarcast Collection is displayed in a variety of styles, frames and price points.
Roxy And JBL Introduce Audio Gear With Style
JBL and Roxy, a brand of Quiksilver, have introduced a new line of ear-bud, in-ear and over-the-ear headphones targeted at the tech-savvy market of music trendsetters.
The headphones combine JBL sound technology with Roxy’s fashion sense to create a unique line ideal for those with adventurous lifestyles.
Testrite Visual Products has introduced Curvette Mounts, which call attention to rigid graphics with their unique curvilinear design. Curvette Mounts’ portable lightweight aluminum bases allow for quick graphic changes. The mounts hold rigid substrates from 3/8” to 1-1/4” thick. Bases are offered in 5 sizes and can be used in series to accommodate larger graphics. Available colors are Satin Silver and Matte Black. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
Category: Permanent Displays
Display Producer: Trion Industries, Inc.
297 Laird Street, Wilkes-Barre, PA 18702
VA Canteens are rolling out WonderBar EWT Merchandisers with auto-feed in over l80 outlets. These units are available immediately from stock. The displays are constructed of materials that provide a long-lasting permanent display.
Category: Interactive Displays
Display Producer: SMS
760 Lakeside Drive Unit D, Gurneee, IL 60031
This MBT Shoe Tower Display is interactive with LCD video created to promote this high-end shoe brand. The tower has a nine inch LCD screen with a motion sensor and each shoe is secured with cable pull boxes for security. The double-sided display shows eight shoes at a time while maintaining a clean, eye-catching display. The video was triggered to play whenever someone passed by. The display also features the benefit of having both an interchangeable LCD card as well as allowing for interchangeable graphics on the back of the display.
Category: Light Boxes
Display Producer: Above All Advertising
9080 Activity Rd. Ste A, San Diego, CA 92126
Above All Advertising, Inc has introduced a LED light box, which can be mounted on any wall surface. The units are lightweight and sleek. They are offered in all custom sizes for distinctive display campaigns. They provide energy-efficient, brilliant illumination of graphics to attract attention.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This Atlanco Apparel floor display is constructed from metal, tubing and MDF, and features a 2 dimensional, 2 sided header sign, with the Tru-Spec product logo. There is also an interchangeable metal sign frame for product information. The 4 adjustable MDf shelves and base have a textured black powder finish. The metal parts have a black powder finish. The stocking display merchandises golf shirts, shorts, and long pants.
Back to Top
To See previous issues of Creative Fashion Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here