O'Neill Clothing Flagship Store Opens In Anaheim, CA
La Jolla Group has opened its first O'Neill Clothing flagship store in Anaheim, CA. The 3,350 sq. ft. store displays the O’Neill brand message and features the latest O’Neill clothing, footwear, accessory and wetsuit lines. The store integrates cutting edge technology and uses many unique ecologically friendly materials.
“In designing O'Neill GardenWalk, we took the vision Jack O'Neill had in the 50's when he coined the term ‘surf shop’ by opening his first store in Santa Cruz, and molded it to the 21st century,” said Toby Bost, CEO of the La Jolla Group. “Every aspect of the store from the surf hut, to the wave structure, to the reclaimed wood and fixtures, captures the heritage of the brand and showcases the evolution of more than 50 years of product innovation."
The interior design of the O'Neill GardenWalk store is a product of Verdego Design. The wood wall panels, floor fixtures and frames within the store are made from recycled and reclaimed wood materials. The central area of the store is known as “The Hut,” where the design references the original Surf Shop opened by Jack O'Neill. An eco resin ceiling gives the feeling of being underwater.
“The Wave Wall” feature forms and curls over, giving shoppers the feeling of standing under a peeling wave. The “Wave Wall” is backed by a
large underwater image of a kelp forest supporting the ideals of the Jack O'Neill Sea Odyssey and underwater education programs.
Merrell’s First Flagship Store Opens In San Francisco
Merrell, a leader in performance outdoor footwear and apparel, opens its first-ever company-owned U.S. retail store this August in San Francisco's Union Square district. The 2,400 square foot flagship will showcase a complete selection of men’s, women's and children's merchandise.
The store’s interior design reinforces Merrell's dedication to the active outdoor market by featuring a combination of natural and technical materials that help bring the outdoor experience in a retail location. A color scheme of Merrell orange and muted neutrals complements the stone flooring and river rock baseboards and the vertical wood grain surfaces, grass panels and textural, recycled coverings and hardware for the store's footwear and apparel fixtures.
The Union Square Merrell store is designed as a cutting edge example of “evolved retail,” making it not merely a place to make a purchase, but also a crossroads for its customers. The Merrell store will deliver a consumer experience that goes beyond shopping whether it is by the staff that live and breathe Merrell's enthusiasm for active outdoor pursuits or by the community bulletin board inside the store that serves as a community resource and guide to the outdoors. Through sponsored events, bulletin boards, and seminars; the store will serve as a model for future Merrell store expansions. In addition to the active and casual footwear Merrell is known for, the flagship store will offer a wide selection of the brand's multi-use technical
jackets, fleece, long and short sleeve shirts, pants and hats as well as packs and bags.
Biodegradable Trance 8 Running Shoe Introduced
Brooks Sports is using BioMoGo, the world's first biodegradable midsole, in the new Trance 8 premium support shoe. Brooks designed BioMoGo to biodegrade 50 times faster than conventional athletic shoe midsoles, making it one of the most significant sustainable technologies to hit the running footwear market.
By using BioMoGo in its shoes, Brooks will save nearly 30 million pounds of landfill waste over a 20-year period.
Clearr Corp. offers its Luminaire Ultra III ultra-thin backlit display which uses Cold-cathode fluorescent lamps (CCFL), which are energy efficient and cool operating. Power consumption and heat generation is reduced up to 80% compared to displays with conventional fluorescent lamps and ballasts. The life expectancy of the CCFLs is 40,000 hours (up to 9 years in a typical retail application), which is double that of conventional fluorescent. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 800-548-3269, 763-398-5400; (Fax) 763-398-0134; (Web Site) www.clearrcorp.com.
Sunglass PALLET PACK for Wal-Mart
This 60-piece Pallet Pack display is constructed of l00% recyclable corrugated material, with 4-color lithography for graphic impact. There were eight interior components for structural integrity and the outer shell was hand-glued to the inner structure for stability in shipping. It was designed for a seasonal promotion of sunglasses with licensed product. The time frame from initial contact to shipping was four weeks. The entire job pre-assembly, pack out/fulfillment and drop shipping, met Wal-Mart requirements. The Sunglass Pallet Pack was created by Alpak Display Group, 575 N. Midland Ave., Saddle Brook, NJ 07663.
This modular motorcycle apparel and accessory display is constructed from metal, tubing and wire. The grid center tower allows for the t-bar, dual prong and single bar hangers to be positioned in various positions. The metal ovals on the front of the hangers are branded with product logos. The powder coated MDF sign frame, allows for a 2-sided interchangeable sign and the powder coated MDF base has roller ball casters. All metal parts have a durable powder finish. For more information, contact Nashville Display, 306 Hartman Dr., Lebanon, TN 37087.
Back to Top
To See previous issues of Creative Fashion Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
