Reebok Displays EasyTone Shoes For Toner Legs
Reebok has entered the toning shoe market with the launch of Reebok EasyTone. Independent university lab tests proved that by wearing EasyTone, a woman could generate up to 28% more butt muscle activation compared to an ordinary sneaker. The proprietary technology was invented by former NASA engineer, Bill McInnis, who perfected a balance pod system in the sole of the shoe that creates natural instability with each step. Katrin Ley, Head of Womens at Reebok, said, “We believe every woman has the right to a nice butt but for busy women, trying to fit this into their hectic lives is not an option. Reebok EasyTone allows them to tone as they go about their everyday business. The combination of the balance pod technology and great styling means it’s a shoe they are not ashamed to be seen wearing either.” Reebok EasyTone shoes will be displayed at top retailers including LadyFootlocker, Dick’s, and Nordstroms.
La Perla Pop-Up Shop Visits The Hamptons
La Perla, the Italian luxury brand, recently opened its first North American Pop-Up shop, located in East Hampton, New York.
The 900 sq. ft. boutique showcased the La Perla Mare swimwear collection and its complete line of lingerie.
The store is bright and spacious, reflecting both the principal elements of La Perla Boutiques globally, and the beach atmosphere of East Hampton. The white minimalist interior keeps the focus on the collections and the bright poolside imagery from the La Perla Mare 2009 ad campaign which is shown throughout the store. “This location allows us to be closer to our existing clients in the Hamptons and helps us welcome new ones who may not have visited our other boutiques,” said La Perla NA’s CEO, Suzy Biszantz.
Candie’s At Kohl’s Launches Fall Promotion Campaign
Britney Spears and her latest music video, “Radar,” will be featured in Candie's latest marketing campaign. The junior brand outfitted Spears for the video with apparel, footwear, jewelry and accessories available exclusively at Kohl's Department Stores.
Julie Gardner, Kohl's executive vice president and chief marketing officer, said, “We are very excited that Britney Spears will continue to appear in the fall 2009 Candie’s Only at Kohl’s advertising campaign. After a successful launch in spring, we know Spears has a strong connection with our young shoppers who want great style at exceptional value."
The campaign will be heavily integrated into Kohl's fall 2009 marketing vehicles, including broadcast, circulars, and in-store graphics.
Crocs Displays New Back-to-School Styles
Crocs, Inc. is displaying four new fun Crocs™ shoes for kids for the back-to-school shopping season at select retailers nationwide.
“Crocs continues to deliver comfortable, casual, and colorful shoes that, when combined with our innovative design elements, are perfect for heading back to school,” said John Duerden, President & CEO of Crocs, Inc. “Moreover, with parents continuing to be conscious of value during these tough economic times, they can feel good knowing these new styles provide kids with high quality footwear at an affordable price.”
For each pair of Crocs™ kid's shoes purchased, consumers will receive a free croc-a-doodles™ kit. This kit includes washable markers and stencil sets for kids to use to custom design their favorite pair of Crocs™ shoes. Kids are encouraged to show off their design by having their parents submit a photo of their creation to the Color My Crocs™ shoe contest.
Vans Develops Environmentally Friendly Display
Vans wanted to develop an environmentally friendly display to showcase its own recycled shoe line. This unit is fabricated from recycled cork, metal and graphics. This display’s construction had little impact on the environment, and the display unit is designed to last for years. Vans teamed up with Fabcon Creative, a Santa Ana CA-based point-of-purchase display firm, to create this environmentally friendly display.
Mountain Sprouts Features Sustainable ‘Closet’ Display
Mountain Sprouts-Mountain Khakis Kids is using this freestanding “closet” display to merchandise its products. Three sides provide a hidden track for accessories with universal mounting and one open side with adjustable shelving for folded goods. Graphics are mounted on all four sides and one free standing sign is mounted on top.
The display is constructed with reclaimed Sitka spruce and local formaldehyde free birch plywood. Signage is changeable and the unit is built to last many years. At end of life, it is 100% recyclable. Mountain Sprouts/Mountain Khakis Kids met their sustainability goals for this P.O.P. program.
This environmentally sustainable display was designed and produced by Ecowood Display, a point-of-purchase display company dedicated to preserving the environment, located in Mount Shasta, CA. (Web Site) www.ecowooddisplays.com
DKNY Back Lite Frame With LCD Player
DKNY, marketer of fashion and fragrance products, is using the Focus Pro 5000 from Focus Packaging & Display to attract attention in-store. The Focus Pro 5000, is a Snap Lock Frame with built-in 7" LCD Media Player. - The Back Lite frame holds interchangeable graphics which coordinates with video played on the 7" LCD. The Focus Pro 5000 is available from Focus Packaging and Display Group, 10318 Highlands West Drive, Escondido, CA 92029 (Web site) www.focuspackaging.com
Testrite Visual Products has introduced Curvette Mounts, which are designed to hold a wide array of different sign substrates. Curvette Mounts’ are portable lightweight aluminum bases that offer a sleek, curvilinear design. They allow for quick, easy graphic changes. The bases are offered in 5 sizes or can be used in series to accommodate larger graphics.Their unique extrusion offers 2 layers of adjustments allowing grip ranges from paper thin rigid substrates to 1-1/4” maximum thickness. For more information, contact Testrite Visual Products, 16 South Newman St., Hackensack, NJ 07601 (Web site) www.testrite.com
EcoTek Lighting installed a high performance, energy efficient Direct Backlit LED Array light box at the new UGG®Australia Outlet Store in Cabazon, CA. The enormous custom tension graphic light box measures 144" wide x 87" high, and uses Direct Backlit LED Array technology with dimming control. The heavy-duty, edgeless extruded aluminum frame allows for virtually 100% graphic visibility. The light box can be controlled instantly from 0 to 100% brightness. LEDs are solid-state light engines that last from 50,000 to 100,000 hours. For more information, contact EcoTek Lighting, 26845 Vista Terrace, Lake Forest, CA 92630 (Web site) www.expotrans.com
Reach System LLC offers a sign changing system that is so easy to use, a sign may be changed in the middle of the aisle on a busy shopping day. The POP sign can "hover" over the product with out interfering with the merchandising. As bulk displays sell down, the height of the sign may be adjusted with a quick remote adjustment. For more information, contact Reach Systems, LLC, P.O. Box 2005, Falmouth, MA 02540 (Web site) www.reachsystems.com
Proprint Services Inc. created this full color poster for the Back to School season. This heavy duty full color litho printed poster is one of a series produced and placed throughout stores. The visual reinforces the back to school message. The poster was printed on a two sides and then trimmed and packed with other pos items and distributed across the country. Proprint also produced a Basewrap featuring high resolution graphics with the Back To School theme. For more information, contact Proprint Services, 5621 Finch Avenue East, Suite #5, Toronto, Ontario M1B 2T9 Canada (Web site) www.pop-online.com
Nashville Display created this Speed & Strength Motorcycle Apparel Display. This modular display is constructed from metal, wire and tubing. The tubular hanger arms and glove pegs have the brand logo decal on the front metal plate and are adjustable on the wire grid. The metal parts have a bright silver finish. The MDF header sign frame and base have a gray, textured powder finish. This Motorcycle Apparel Display was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087 (Web site) www.nashvilledisplay.com
Testrite Visual Products offers Perfex Swivel Frames, which help to call attention to in-store graphics. The swivel frames permit graphics to be rotated to any angle desired. The sturdy, elegant anodized aluminum frames are constructed of anodized, satin finish aluminum. Graphics can be easily loaded and changed. The swivel frames can be mounted to a wall or ceiling. The frames are offered in a variety of sizes, and custom models are also available. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
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