Candie's Displays Britney Spears Designs At Kohl’s
Iconix Brand Group has collaborated with singing icon, Britney Spears, who has designed her first ever collection of apparel and accessories for its Candie's® brand. The limited edition collection, “Britney for Candie's,” will be exclusively available at Kohl's Department Stores.
The “Britney for Candie’s” collection of apparel, handbags and jewelry will be supported with a national marketing campaign including a television commercial, print ad, outdoor, online as well as being integrated into Kohl’s Fall marketing initiatives. The marketing campaign shows Spears wearing her limited edition collection along with her personal handwritten notes such as, “You'll love these jeans!” and “Love this skirt for dancing…fun & flirty.” The campaign features the tagline, "Designed by me for you!"
BONGO To Be Displayed At Sears And Kmart This Fall
This fall, BONGO junior apparel brand will be available in Sears and Kmart Stores in the U.S. To support the launch, BONGO enlisted Audrina Patridge of MTV fame, to star in the Fall 2010 marketing campaign featuring extensive Sears and Kmart marketing collaterals.
Sears and Kmart will be the exclusive U.S. retailers to distribute a new line of Bongo brand products, which was first made famous in the 1980s by its body-hugging jeans. Bongo has evolved into a leading lifestyle junior brand with extensions into apparel, footwear and accessories.
Dari Marder, CMO, BONGO, said, “In keeping with its young, hot-in-Hollywood history of spokespeople, Audrina was a natural fit for the Bongo brand.”
Casual Male Retail Group Opens (DXL™) Superstore
Casual Male Retail Group, a retailer of men’s big and tall apparel, has opened its first Destination XL (DXL), a new men’s superstore concept in Schaumburg, IL.
DXL will offer a wide range of clothing, shoes and products under one roof from CMRG's four existing apparel businesses. The comprehensive selection of products is intended to appeal to various lifestyles across the big and tall market. The DXL stores will offer a collection of good, better and best products merchandised by lifestyle, with a focus on servicing the “end-of-the-rack” department store shopper. The additional square footage of the new DXL concept will carry a vast selection of brands and sizes from value-priced apparel to high-end luxury brands.
The superstore concept was created following research that found that big and tall men are looking for more options in a “one-stop-shop” and are willing to travel longer distances for a place that caters to their specific needs.
Nike Opens Santa Monica Flagship Store
Nike has opened its newest retail store in Santa Monica, CA. The two-story, 20,000-sq. ft. location unveils Nike’s new store concept with market tailored product offerings, and the introduction of Nike+ Run Club and team customization services. The store is the first multi-category concept in the U.S. since Nike opened its last NIKETOWN in 1999.
As part of the new NIKEiD team customization concept, Nike is giving team consumers the destination to gear up with their own custom footwear, apparel and equipment. As part of Nike+ Run Club, participants can test-drive the latest Nike footwear and tune into their experience using Nike+, which allows runners to connect their iPod or iPhone to their running shoes to track distance, pace, and calories.
'Banana Republic & ‘Mad Men’ Run Joint Promotion
Banana Republic and AMC’s “Mad Men,” recently ran a promotion in all of Banana Republic’s North American retail locations. The “Mad About Style” campaign was featured in more than 400 Banana Republic stores.
Banana Republic created a Style Guide featuring the versatility of stylish dressing - from 9-5 and dinner at 8, from the corner office to VIP lounge. The Guide features "Mad Men" characters and images alongside Banana Republic looks. Banana Republic windows showcased “Mad Men” imagery. AMC and Banana Republic also co-sponsored a Casting Call contest customers could enter to win a walk-on role for an upcoming “Mad Men” episode.
“Banana Republic is known for its versatile fashions, with modern takes on 1960s icons like the pencil skirt, cardigan, and suit - which is why our collaboration with Mad Men is a natural fit,” said Jack Calhoun, president of Banana Republic.
Danner Opens New Portland Retail Store With Recrafting Factory On Display
Danner has opened its new Portland, OR retail location, The Danner Factory Store, offering handcrafted boots of the highest standards. More than simply a retail store for customers to find Danner products, the location is also the home of Danner’s recrafting factory, where shoppers can watch master craftsman rebuild old Danner boots into nearly new, replacing the outsole, rebuilding the midsole, reworking the leather, and re-stitching the seams. Among the store’s highlights are the many historical artifacts on display, which celebrate Danner’s 75 years of handcrafting boots in Portland.
“The Danner Factory Store is truly a celebration of what Danner is known for - handcrafted boots of the highest standards, made right here in Portland, Oregon,” said Joe Schneider, CEO of LaCrosse Footwear, parent company of Danner.
Timberland Expanding Its ‘Green Index’
Timberland plans to expand its Green Index® label to all Timberland branded footwear. In addition to expanding efforts to measure and communicate the environmental impact of its products, Timberland is collaborating with more than 200 outdoor businesses on an industry-wide eco-indexing standard.
Timberland is currently applying a Green Index rating to 14 percent of its footwear; the company plans to apply the rating to 100 percent of its footwear by the end of 2012. Besides empowering footwear designers to lessen the impact of their designs, the initiative also extends the company’s commitment to educating consumers on the environmental impact of its products, and to helping them make informed purchasing decisions.
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