Payless Gift Cards Available At Walgreens
Payless ShoeSource has formed an agreement with Walgreens that will make Payless gift cards available in more than 3,500 Walgreens stores. This is the first time that Payless gift cards have been available through another retailer. The partnership is expected to broaden Payless’ reach in the marketplace, and to drive more traffic into its 4,900 stores.
The gift card initiative is part of Payless’ new corporate strategy that focuses on partnership sales and distribution programs to supplement the footwear retailer’s traditional direct-to-consumer sales approach. Payless gift cards, available in $10 and $20 denominations, will be part of Walgreens in-store p.o.p. displays.
‘Jackie Chan Adventures’
Promo. Conducted At Payless
Sony Pictures Consumer Products and Payless ShoeSource recently introduced ‘Jackie Chan Adventures’ footwear. ‘Jackie Chan Adventures’ is an animated series on the Kids’ WB! TV network. The new shoe, inspired by martial arts, will be sold exclusively at Payless.
In-store signage promoting the ‘Jackie Chan Adventures’ shoe has appeared in Payless stores nationwide. Customers purchasing the ‘Jackie Chan Adventures’ shoe will receive an exclusive ‘Jackie Chan Adventures’ watch free.
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