Hanes Display Features New Tagless T-Shirt
Hanes is eliminating those annoying tags from its T-shirts, preventing the need to tuck the tag back in for millions of T-shirt wearing Americans. Now, all Hanes T-shirts will “Go Tagless.”
“We have always put a premium on comfort,” said Terri Thompson, Director of Merchandising at Hanes, a division of Sara Lee Underwear. “What better way to make our all-American favorite-the Hanes T-shirt-more comfortable than to retire that last annoyance-the tag.”
Hanes is using this corrugated display to introduce the tagless T-shirt to consumers nationwide. The display features Michael Jordan, who is the brand spokesperson, wearing a Hanes tagless T-shirt. Michael Jordan is featured in the newest Hanes underwear commercial for the tagless T-shirt.
Charm Kiosks Showcase Jewelry Products
Rembrandt Charms, Buffalo, NY, wanted to place kiosks in jewelry stores nationwide.
The company deployed “Charm Kiosks,” which allow customers to view over 2,600 charm styles; search for particular charms by category, key word or style number; and print photo receipts of the charms they like best.
Each Charm Kiosk features rich colors and a sleek, elegant design to draw in traffic and entice shoppers to search through the charm styles.
The modestly-sized 2'x2' kiosk functions as an artistic accessory for the jewelry stores yet also provides customers with all the information they need on Rembrandt’s charms.
The Charm Kiosk was produced by KIS, a designer and manufacturer of indoor and outdoor kiosks, located in Louisville, CO.
Red Wing Shoes Features Hunting Boot Display
Red Wing Shoe Co. is using this display to promote its line of Irish Setter Versa Tracks hunting boots.
The display features a stained poplar wood base, 50pt. cardstock backercard, powder-coated steel shoe plate, and a green-edge acrylic feature plate, which contains a silkscreen boot track with two sets of actual cleat samples adhered in place for a full 3D effect of the traction system. A cleat wrench is neatly secured to the acrylic plate to reinforce the boot’s versatility of changing out the appropriate cleats.
A domed Irish Setter logo is prominently displayed on the acrylic plate to reinforce branding. A large silk-screened graphic backercard is interchangeable-allowing for future versions to be inserted. The black powder-coated steel shoe plate suspends the boot in mid-air. The display works in slatwall, slatgrid and countertop environments.
This Irish Setter Boot Display was created by Concept Designs, a p.o.p. display firm based in Mountain View, CA.
‘toto’ Opens As Prototype Airport Retailer
CBR Inc., has opened its latest inspiration for airport retail, ‘toto,’ at the AIRMALL at Pittsburgh International Airport.
Featuring everything that’s ‘in’, or ‘hot’, the 900-sq. ft. specialty gift shop boasts a warm inviting decor. Walls in olive and purple mesh with cherry wood bookshelves and matching display cases. There are high fashion touches such as custom designed accent tables in eggplant, lime and pomegranate. The store’s current gift selections range from Fifties retro to Parisian chic, aviation buff to armchair traveler.
“We are thrilled to be the first stop for another winning concept by this talented group,” said Jay Kruisselbrink, V.P. of BAA Pittsburgh, developer of the AIRMALL.
‘Teen Apparel Retail Trends
Girls are doing more of their shopping where they can get stylish, cute outfits on the cheap, according to The Zandl Group’s report on teen apparel retail trends. Retailers benefiting include Wet Seal, Forever 21, Target and Aeropostale. Guys, for the most part, are simply buying less but are shopping at Wal-Mart, Kohl’s, Structure and thrift stores/swap meets.
According to Zandl, the fashion world may be spending too much time looking backward and rehashing styles from the past instead of considering what the future might look like. A lack of fresh ideas and wearable innovation may be moving teen consumers from apparel to electronics or entertainment. Two thirds of teens are still doing most of their apparel shopping at specialty retailers, unchanged from last year. One in five teens do most of their shopping at department stores, up slightly because of the growth of the Kohl’s chain and also the improvements in the junior department of JC Penney’s. The mass channel, especially Wal-Mart, while mentioned by less than 10% of teens as the place they do most of their clothes shopping, is up dramatically, especially with teen guys.
Department Stores Dominate As Clothes Shopping Destination
Forty percent of all Americans buy most of their own clothing at department stores, according to a recent study by Opinion Research Corporation. This preference far outdistances such other shopping destinations as discount stores (26%), specialty stores (17%), and factory outlets (8%). Trailing the list of clothing sources is the Internet, preferred by only 2% of respondents.
While department stores are the fashion preference for shoppers young and old, generational differences appear in respondents' second source for clothes shopping. Among young adults (18-34 years of age), mall specialty stores are strong second choices (28%), while discount stores are a distant third (18%). Conversely, for other adults (age 35+) discount stores (29%) are their second preference, being more than twice as popular as mall specialty stores (13%) for this age group.
Levi Strauss Debuts Line For Mass Channel
Levi Strauss & Co. has launched Levi Strauss Signature for consumers who shop at mass channel retail stores. The brand will be available initially at Wal-Mart stores in the U.S.
“One-third of all jeans sold in the U.S. are purchased in the mass channel at retail and yet there is a void in this market for quality clothing from Levi Strauss,” said Phil Marineau, CEO. “Consumers who shop in these stores have told us they want high quality jeans at affordable prices from a company they trust.”
Cruiserworks Displays Boots And Accessories
Cruiserworks, a line of premium, waterproof full-grain leather boots and accessories, debuted its products at retail this winter with point-of-purchase displays designed to make them stand out. The new retail presence comes after four years of online-only sales.
“We set out to capitalize on the feel of the Cruiserworks brand, and its all-American, open-road appeal through the merchandising that would define Cruiserworks’ transition from an online brand to one that could be purchased at motorcycle shops,” said Rich Gausselin, V.P. of Marketing at Visual Marketing Inc., a Chicago-based display firm, which created the displays for Cruiserworks.
The Cruiserworks Slatwall System and the Freestanding Merchandiser capture the brand's essence with a design that includes a fabricated diamond plate platform that replicates the look of chrome.
The displays showcase the boots and socks in configurations that are adjustable by the retailer in order to regulate the product mix.
Nike Featuring Futuristic Watch & Sunglass Displays
Nike Canada wanted an inspired retail product presentation that would compliment its totally high tech watch styling and cool sunglasses.
Where required, displays were to be used for a combination of both product lines. The display also had to be theft proof and yet products were to be easily accessible to the consumer. Bearing in mind the ultimate retail environment in which the displays were to be placed, which ranges from department stores to sporting good stores, the styling of the displays had to have unique characteristics, a small footprint and provide for strong Nike brand identification.
Tubular showcases capped with an injection moulded, dome shaped enclosure were produced. Each tubular showcase has a slide-out clear acrylic shelf which supports the displays of watches or sunglasses. When the shelf slides back inside the showcase, it is secured with a cam lock. Each showcase is individually locked. A two sided, revolving floor unit, with four showcases per side, includes a pedestal storage cabinet. By eliminating the pedestal, the unit can be placed on a counter. A smaller, two showcase per side, counter unit is also available on a swivel base.
The space age, upscale image of the displays are compatible with the highly creative, advanced styling of the Nike Time and Vision product lines and the hip personality associated with the Nike brand.
The Nike Time and Vision merchandising system was developed by fixturethis, a division of Creative Displayworks of Vaughan, Ontario, Canada.
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