Stussy Shop-In-Shop Hightlights Colorful Clothing Brand
The Stussy store display captures the look and feel of the brand.
Stussy incorporates a very clean and simple look so that all the colors of their clothing and graphic presentation stand out and showcase the merchandise.
Fixture elements were created to hold folded as well as hanging merchandise. Eyewear and footwear displays further showcase the product lines for both girls and guys.
The Stussy Shop-In-Shop was created by Display Boys, a point-of-purchase display firm located in Irvine, CA.
Ashworth & Callaway Golf Apparel Open Concept Shop
Ashworth, Inc., a leading designer of sportswear and golf apparel, opened its first Resort concept shop at Parisian Riverchase Galleria. The shop features the latest in multimedia and interactive technology as well as a full selection of Ashworth apparel and Callaway Golf apparel including products designed exclusively for Resort shops.
The Resort Shop at Riverchase Galleria features an interactive kiosk, plasma screen technology featuring Ashworth and Callaway Golf videos along with live TV of major sporting events in the lounge area. In addition, all Resort Shops will feature a putting green with a selection of Odyssey putters and Callaway Golf balls for customers to demo.
Gary Sims, V.P., Sales, said, “The opportunity exists for an outside the box presentation that combines great product, technology and visual enhancements to pull consumers in. We have two outstanding brands: Ashworth, which is an industry leader in luxury apparel, and Callaway Golf apparel, which is the industry leader in technology and innovation. The new Resort Shops will reflect this breadth of product and the interactive, multimedia elements will make the Resort Shop a destination point.
Montblanc Debuts Global Flagship Boutique In NYC
Montblanc, the international luxury brand, has opened its new global flagship boutique-the largest Montblanc boutique in the world in New York City.
“Montblanc’s product diversification into the watch, leather, jewelry and fragrance categories necessitated a significantly larger space to showcase our growing product collections,” said Norbert Platt, CEO, Montblanc International.
The boutique was designed by internationally-renowned architect Jean-Michel Wilmotte, with a concept that marks a new look for the luxury brand. Jean-Michele Wilmotte said, “It is a question of beauty through minimalism. Real elegance is not flashy, but rather, it appreciates in time, an idea that is a direct reflection of Montblanc’s brand philosophy-modern classicism with contemporary styling.”
Holt Renfrew Unveils Redesigned Flagship Store
The redesigned Holt Renfrew flagship store in Toronto, Canada, has made its debut as a world-class store environment.
Retail design firm burdifilek wanted to create an atmosphere that was an extension of Holt Renfrew’s personality and prestige. The interior design burdifilek created for the store sets a precedent for individuality, beauty and luxury in a retail environment. The interior architecture is firmly planted in the realm of sophisticated modernism, with exotic woods, a sensitive colour palette and custom artwork and finishes providing a unique sensory experience. Each department was customized with unique fixturing. In total, Holt Renfrew added 4676 sq. ft. of new space to create a dynamic retail environment of over 26,000 sq. ft.
New Cross Vice Pen Writes, Twists and Folds
A.T. Cross Co. has introduced the Cross Vice, a compact dual-function pen; actually two pens connected by a hinge. When closed, Vice fits in a pocket, measuring just three-and-a-quarter inches. Unfold the pen at the hinge, give it a twist, and the Vice rotates and locks into a full-sized body. Once opened, a gel ink tip appears at one end and at the opposite end is a capless yellow document marker.
Seiko Debuts Arctura Kinetic Watch
The new Seiko Arctura Kinetic Chronograph watch features human-powered kinetic technology.
Seiko invented the world’s first human-powered chronograph, which retailed for $2500. The new Arctura collection offers the latest refinements to the Seiko Kinetic Chronograph technology at a more attainable price point of $650. Powered by the movement of the wearer’s body, it never needs a battery change.
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