Icon Apparel Light Box Highlights Brand
This light box sign was created for Icon Apparel to further enhance the brand and highlight the products.
The light box lights up the graphic to capture attention. The custom shape of this light box is what makes it unique.
The design is lightweight and graphic images are easy to update so the display always looks fresh and current.
The light box was produced for Icon Apparel by the Display Boys, located in Irvine, CA.
Gander Mountain Debuts New Footwear Displays
Gander Mountain, a leading specialty retailer that serves the needs of outdoor lifestyle enthusiasts, has redesigned the new footwear area in its retail stores.
The new merchandising program, designed by display company nParallel, organizes footwear merchandise by category (men, women and youth), function (work, casual, hiking and hunting) and brand.
“Consumers can enter the shopping experience through the power wall, organized by category and then function; through the display tables, arranged by function and brand; or through bulk stacks that present items of immediate seasonal appeal,” said Bill Kasica, nParallel’s Director, Brand Programs. “All components are mobile, on casters or palettes, so they can easily and quickly be reconfigured to adapt to seasonal merchandise or changing requirements of individual stores.”
Hip-Hop Clothing Designer Showcases One-Of-A-Kind Nintendo Fashion
To celebrate the synergy between two popular lifestyle brands, hip-hop clothier Enyce showcased a one-of-a-kind T-shirt featuring Nintendo video game icon Donkey Kong, during the recent Fashion Week in Los Angeles.
“Enyce is an originator in the urban fashion sector, and Nintendo is an originator in the gaming world,” said Encye co-founder Tony Shellman. “It feels very natural for our brands to be collaborating.”
Vertis Reports On Athletic Footwear Mkt.
Price and selection motivate consumer purchases of athletic footwear more so than quality, according to the results of the Vertis Customer Focus® 2004: Sporting Goods study.
Of the athletic footwear purchasers surveyed who say they shop at a specialty store, 54% shop there based on the selection, as compared to 18% who said they shop there based on price and 7% who shop there based on quality. 49% of those who shop at discount stores for athletic footwear say that price motivates them to shop there.
Of the adults surveyed, 51% of men ages 18-24 said they purchase sporting equipment most often from a sporting goods store, compared to 19% who said they most often make these purchases from a discount stores. 46% of men with children ages 6-11 most often purchased sporting equipment from a sporting goods store, compared to 28% who most often make these purchases at a discount store. 32% of women with children aged five or younger said they most often purchase athletic footwear at an athletic footwear specialty store, compared to 15% who shop at a discount store.
Piper Jaffray Releases Latest Study Of Gen Y Shopping Behavior & Preferences
Total fashion spending by teens continues to increase on strong gains last year, according to Piper Jaffray’s eighth bi-annual survey on teen spending habits and retail brand perception titled, “Taking Stock With Teens.”
“Total fashion spending remains on par with a strong performance during the fall 2003 survey,” said Jeff Klinefelter, Piper Jaffray Sr. Retail Analyst. Spending by female students increased driven by apparel and accessories and spending by male students also increased driven by footwear.”
Abercrombie & Fitch remains the most frequent overall destination for the seventh survey in a row, grabbing 13% of the total votes. In second place is Pacific Sunwear of California with 11% and in third is Abercrombie’s Hollister concept with 9%.
69% of student households own Sony’s PS2, 36% own Microsoft’s Xbox, 19% own Nintendo’s GameCube and 47% own a GameBoy System. Some 16% of students surveyed own an iPod and 24% plan to buy an iPod within the next year. 32% of students are looking to purchase a portable digital audio player within 12 months and of those, 75% expect that they will buy an iPod versus an alternative player.
Total spending on fashion products (apparel, shoes and accessories) decreased modestly by 2.5% to $1,699 per student annually on a year-over-year basis, as compared to $1,742 during the fall 2003. Spending however, is up a strong 17% from the spring 2004 survey and is the second highest fashion spending indication since the inception of the survey in spring 2001. Parents decreased the amount of money they spent on apparel for their teens by 15%, versus fall 2003.
GapKids & Wild Planet Introduce ‘The Hoodio’
GapKids and Wild Planet have teamed up to introduce “The Hoodio,” a jacket with a built-in FM radio. The jacket features a built-in radio control keypad on the sleeve and a hood that conceals the speakers. “Wearable technology is the latest innovation in apparel, and we’re excited to be at the forefront of this trend by partnering with Wild Planet to create the Hoodio,” said Mark Breitbard, Sr. V.P., GapKids.
Eclipse Solar Gear Is Launched
Eclipse Solar Gear has introduced a line of backpacks, soft coolers and other cases designed to charge the batteries of common handheld electronics including cell phones, PDA’s and GPS units.
“The launch is an introduction to a wide range of solar power enabled products, geared for the mobile individual,” said Randolph Gray, President of Innovus Designs and Eclipse Solar Gear.
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