Levi’s Debuts In-Store Branding Campaign
Levi Strauss & Co. has launched a global branding campaign focusing on the traditional Levi’s red Tab Device that has adorned the Company’s jeans for decades.
“Everyone knows that little red tab,” said David Rivera, Account Manager, Store Design, Levi Strauss. “In the consumer’s mind, the red tab is synonymous with Levi’s.”
Signage featuring the Levi’s red Tab Device is being rolled out to the Company’s retail partners worldwide. The goal of the campaign is to simplify Levi’s brand imagery in stores. The new look features a Levi’s red tab device on each end of a horizontal graphic.
Sears chose to mount the new Levi’s red Tab Device graphics on black Gatorfoam board from International Paper, Statesville, NC. Some 12,000 signs were produced for Sears’ 920 Sears stores.
Fossil Launches Apparel Collection
Fossil, Inc. has introduced an extensive collection of FOSSIL apparel and jeans, influenced by the spirit which has made FOSSIL a household name in accessories. The collection will be introduced on the company’s web site and with Fossil’s first brick and mortar store.
At least 12 stand-alone brick and mortar stores will open across the U.S. The Fossil apparel stores will be larger than most of the 17 FOSSIL accessory stores currently operated by the company. Each location will offer a mix of approximately 70% apparel and 30% accessories and will feature products designed exclusively for the apparel stores.
Coastal Woodworks offers stock wood displays using the company's natural wood “Slattice” system, which is a lightweight cost-effective system. Starting with basic slattice construction, slats may be removed to seamless integrate custom graphics, metal, fabric, plastic, even lightboxes, for a totally finished look specifically tailored for a particular product. The slatwall shoe kiosk shown offers the natural warmth and beauty of the wood “Slattice” system. For more information, contact Coastal Woodworks, P.O. Box 137, Nobleboro, ME 04555.
Ettinger Displays Inc. offers its line of stock, high quality displays for merchandising eyewear, called the Sun System. These units are modern looking and provide a clean crisp appearance along with ease of shoppability by consumers. The displays are easily assembled and the system also includes a counter unit. They may be customized for specific requirements and are available for immediate delivery. For more information, contact Ettinger Displays Inc., 63 Oser Avenue, Hauppauge, NY 11788.
LaCrosse® Power Tower
This heavy duty merchandiser for LaCrosse Footwear, was built to hold the maximum amount of product in a minimum amount of floor space. The Power Tower display was created from stock components consisting of wire hooks on steel tubing. The triple tier display comes packed flat and compact, ready for shipment with the product, using little additional space. The display is durable yet cost effective. It supports substantial weight and is topped off with a colorful header. The LaCrosse Power Tower was created by Midway Displays, 8554 South Austin Avenue, Bedford Park, IL 60638.
Ten Shelf Wire Floor Display
This display was designed to provide a merchandiser with a strong brand identity, which executes the Skechers brand image and is effective to promote fast take away of the product. Wire for this display was formed in a continuous “S” shape to mirror the Skechers “S” and create shelves. The wire shelves are centered on an MDF vertical panel which provides support and creates a 2-sided display. The center panel features the Skechers cutout logo at the top, 4-color process screened graphics and is supported by the square base painted Skechers blue. The wire shelves have a silver powder finish. The display met marketing and sales goals. The Ten Shelf Wire Floor Display was created by Nashville Display 1415 Elm Hill Pike, Nashville, TN 37210.
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