ClearVision Displays Op Eyewear
ClearVision Optical Co. wanted to provide its retail accounts with a display that was fun and colorful, like the Op Eyewear collection itself.
The six panels of this ExpoBox display enabled ClearVision to show multiple graphics, unisex photography, optical and sun styles of eyewear and logos. The versatility of the ExpoBox display lets the accounts customize their displays according to their needs and space. The tower display serves as a large double-sided counter card on shelves and in windows. The individual boxes work well in display cases with minimum height clearance.
“It is a wonderful opportunity to communicate the brand image with no effort on the part of the dispenser,” said Britt Millard, ClearVision Optical’s Art Director.
The display was produced by ExpoBox America, a display firm based in Kingston, NY.
Ariat Debuts Rugged West Shoe Display
Concept Designs, Mountain View, CA, was retained by Ariat to create a display to fit into the specialized western wear retail environment. It had to command attention with a minimal footprint as a freestanding display for up to 10 SKU’s.
The new display incorporates a minimalist 4x4 fencepost look supported by a sturdy base shaped in the Ariat logo. The brushed mylar header supports interchangeable lifestyle imagery graphics. A custom designed shoe shelf incorporates a brushed aluminum oval branded with an Ariat logo sticker. A simple Rugged West banner on natural canvas extends from the 4x4, flanking the back-to-back shoe display areas. This new display gives Ariat sales representatives a new offering to further establish Ariat as a cutting edge manufacturer of high quality boots and shoes.
DisplayWorks, Irvine, CA, recently created an award-winning trade show booth and retail store interior for Dr. Martens. This booth debuted at the recent World Shoe Association convention in Las Vegas. DisplayWorks also designed the interior for the new Dr. Martens Portland retail store. “In both the tradeshow display and retail stores, DisplayWorks captured the Dr. Martens brand, and conveyed our heritage in a way that is relevant to today’s consumer,” said Kimberly Barta, Dr. Martens Marketing Communications Manager. The two-story, 8,300 sq.ft. exhibit reflects the Dr. Martens heritage of comfort and quality. A prominent 50’ wide and 100’ in length, the booth showcases 5,500 pieces of footwear. The booth was designed to be consistent with Dr. Martens’ marketing, which integrates the product's distinct heritage with brand memorabilia and music to reflect the independent lifestyle of the Dr. Martens consumer.
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