Eastland Shoe Creates In-Store Product Environment
The Eastland Signage and Shoe Shelf Display program was designed to create a selling environment through the use of a cohesive group of display materials. The goal of the program was to help modernize the brand image. The oval sign, rectangle sign and shoe shelf all reinforce a strong brand identity.
This display program was designed and manufactured by The Royal Promotion Group, New York, New York.
Dr. Martens Displays Support ‘Original Since’ Campaign
Leveraging its legacy as a vehicle for self expression and its position as a truly original brand, Dr. Martens is introducing the new brand concept, "Original Since."
“Dr. Martens has long served as an icon of self-expression,” said Bobbie Parisi, Global Brand Director. “We plan to build on the brand’s strengths by speaking to the role that Dr. Martens can play in defining today's consumers sense of originality.”
“Original Since” is built from the legacy of the Dr. Martens most classic and original boot. The concept’s core message is that each individual consumer is also an original in his or her own right, starting from their own birth date. Using only credible and sincere approaches in its outreach to consumers, the brand will seek to facilitate consumers’ emotional need to express themselves by providing them with their own voice, to tell their own story.
The “Original Since” concept is being integrated into product initiatives and retail imagery.
Federated Launches ‘Reinvent’ Strategy
Federated Department Stores has launched a “reinvent the department store” strategy. The company is retrofitting 34 of its existing stores with elements such as enhanced fitting rooms, high visibility directional signage, price-check devices, comfortable lounge areas, in-store computer kiosks, revamped juniors and young men's departments, shopping carts and innovative merchandising presentations. The stores with the reinvent strategy will feature the latest technology and conveniences including in-store computer internet kiosks that allow customers to check e-mail and local entertainment venues, as well as an average of 30 price-check stations located throughout the store.
Terry Lundgren, Federated’s President, said, “We are continuously listening to the needs of our customers and then directing our reinvent strategies to meet them. The results are seen in our rejuvenated department stores with an emphasis on distinctive presentation, ease of navigation, and greater convenience in the shopping experience.”
Levi’s Opens Flagship Store In San Francisco
The Levi’s brand has re-invented its 24,000 sq. ft., four-level San Francisco flagship store. “We have re-invented our flagship store to focus on what has made Levi's famous for the past 150 years-the best and most innovative jeans in the world,” said Diane Padoven, V.P., Levi’s Stores. “The new store combines innovative merchandising and fixture systems to provide consumers with the most user-friendly Levi’s jeans shopping experience worldwide."
The “Denim Gates” is an innovative fixture system that allows jeans to hang outward on bars that invite and entice customers to interact with the product. Designed to resemble a personal stage, dressing rooms are part of the store’s new flexible fixture design that provides customers with easy access to any product they want to see. The “Heritage Shop” has vintage Levi's products and reproductions from Levi's vintage clothing lining the walls of this shop. The “Red Gallery” showcases Levi’s RED Collection; jeanswear products that are based on a completely new idea grounded in Levi’s heritage.
ShopKo Launches Urbanology Concept Shop
ShopKo Stores are catering to fashion conscious Generation Y trendsetters with the new Urbanology shop focused on fashion accessories and home furnishings.
Urbanology offers fun and funky fashion accessories and room décor in a single shop. Tom Abbott, Shopko’s V.P., Accessories and Intimate Apparel, said, “Urbanology pulls together appropriate Gen Y products from throughout ShopKo’s departments and places them into a single destination shop.” Items include mini-purses and denim bags, bright-colored backpacks, colorful toe socks, fashion jewelry, slippers and sleepwear, glitter CD stands, neon wall clocks,and candles.
LaCrosse Power Tower
This 3 Tier, 12 Hook Power Tower offers the customer real choices. It is large enough to support an entire line, yet is not a bulky display. The Power Tower line offers versatility, visibility and strength. It can cross merchandise with other products to create weekly specials or seasonal promotions. The Power Tower offers customization including 3 tiers, 4 tiers and each tier may be loaded with product. The tiers may be provided with trays or open baskets or a combination. The U-shaped base of square tubing gives added stability. The LaCrosse Power Tower was created by Midway Displays, Inc., 6554 S. Austin, Bedford Park, IL 60638.
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