Intellifit Launches Kiosk Program In Malls
Intellifit Corp. has installed its Intellifit System in six select malls owned and operated by the Pennsylvania Real Estate Investment Trust (PREIT), General Growth Properties and Westfield Corporation.
“By using Intellifit kiosks in malls, more shoppers will be able to quickly and conveniently find the brands, styles and sizes of clothes that fit them best across all participating apparel retailers,” said Ed Gribbin, President of Intellifit.
When shoppers step fully clothed into Intellifit’s cylindrical glass booth, the system quickly and accurately captures their body measurements in about 10 seconds. The Intellifit System analyzes the measurements and compares them to the garment sizing data provided by participating retailers.
Consumers can then use Intellifit’s intuitive Find What Fits touchscreen apparel search engine to choose the types of garments for which they wish to shop. And the Intellifit System prints out the brands, sizes and styles of clothing that would fit them best.
Current retail partners for the Intellifit kiosks include: Macy’s, Levi’s, Dockers, American Eagle Outfitters, David’s Bridal, Lane Bryant, Limited Too and Land”s End.
“Installing Intellifit Systems in malls is a four-way win for consumers, apparel brands, our retailers and mall owners,” said Edward Glickman, President, and Chief Operating Officer, PREIT. “Having an Intellifit System in our mall gives us a competitive advantage over other malls in terms of value-added services that attract and appeal to customers.”
A.T. Cross Introduces Fall Pen Collection
A.T. Cross Co. is introducing a stylish limited edition ATX Fall Collection to coincide with fall fashions. In addition to three new colors, the new ATX Fall Collection pens feature rich, rose gold tone appointments, which add a warm, fall glow to the contemporary ATX design. The rose gold tone pen clips are laser etched with exclusive patterns designed by Cross called Maltese, Plain and Pearl.
“The new group is a continuation of our seasonal approach to the ATX line, which complements the trends in fashion,” said Bruce Willox, Director, Global Marketing, A.T. Cross. “Our customers recognize the importance of carrying the right accessories,” Willox said.
Disney Store Unveils Fantasy Themed Retail Environment
Disney Store has opened the first in a series of remodeled Disney Store locations designed to capture the fun of Disney in greater detail than ever before.
Dubbed “The Mickey,” the new Disney Store prototype in Trumbull, CT is designed to transport guests into a world of classic Disney magic, with imaginative settings and displays. Plans call for the renovation of 30 stores in North America this year.
From the bright red entryway shaped like Mickey's iconic silhouette to the "Twirl Here" icon on the floor outside the Princess-themed girls' dressing area, the 5,000 sq. ft. space is designed to give families an authentic Disney experience. An 11’ high “Sorcerer Mickey” is featured in the store’s center, with an elliptical ceiling and sparkling, lenticular lighting overhead. There is a media wall area with kid-friendly, Donald and Daisy "duckbills" as seats. Tinkerbell flutters over a fantasy-themed dressing area with décor inspired by The Disney Princesses and Peter Pan-themed characters.
Disney Store worked with St. Louis, MO-based Kiku Obata Company on the “Mickey” store design.
New Fresh Produce Fixtures Promote Sportswear
Fresh Produce is a 30-year-old company with a captivating line of lush colored sportswear for females of all ages and young boys.
In keeping with its contemporary look, Fresh Produce is offering retailers 10 different display fixtures to choose from. The fixtures are made from powder coated metal, painted bead board and banded birch plywood with clear rubber casters.
The Fresh Produce fixtures were designed and produced by PUSH Display Group, a point-of-purchase display and retail fixture firm located in Broomfield, CO.
Tissot Names Danica Patrick As Brand Ambassador
Arguably the biggest draw in the Indy Racing League (IRL) today, Danica Patrick has joined forces with premier Swiss watchmaker, Tissot, as the new face of the brand. As the first U.S. “ambassador” for the 153-year-old brand, Patrick is slated to appear in advertising, and her face will also grace materials at all the brand’s points of sale.
As the first female U.S. “ambassador” for Tissot, Patrick will expose her many faces to the world, while showcasing Tissot’s newest product lines. As both a racecar driver and a trendy woman on the town, Patrick has a diverse lifestyle that reflects Tissot’s current product line.
Tissot’s models include sports watches, fashionable watches and high-tech pieces.
Land Rover’s 2006 Range Rover Sport Featured In Ralph Lauren Store
Land Rover’s 2006 Range Rover Sport Featured In Ralph Lauren Store
Land Rover is partnering with Ralph Lauren to bring to life a luxurious sporting lifestyle with the 2006 Range Rover Sport on display in the window of the Ralph Lauren Sport store on Madison Avenue in New York City.
“Partnering with Ralph Lauren on this project was ideal for Land Rover,” said Sally Eastwood, V.P., Marketing for Land Rover NA. “Ralph Lauren’'s window provided a unique backdrop to illustrate how our vehicles complement a luxurious lifestyle.”
Yankelovich Studies Family Decision Making
If marketers think that nagging is the way kids talk to their parents, they are wrong, according to Yankelovich Inc., based on its 2005 Youth Monitor study. It’s time for marketers to retire phrases, like nagging and adopt “Team Decision-Making” as the ruling mantra for connecting with kids and families.
Since the early 1990’s, the percentage of kids helping their parents pick out home electronics is up 300% (to 41%), the family car is up 100% (to 26%) and a place to go on vacation is up 35% (to 50%). 68% of kids age 9-17 say they discuss important family decisions with their parents (up from 53% in 2001). 54% of parents say they get a great amount of ideas and information regarding what to buy from their kids, compared with a similar 60% getting information from the parents’ friends.
The following percentages of kids report helping their parents pick out the following: Clothes (84%), Movies, DVDs and Videos (77%), restaurants (63%) and stores to shop in (58%).
John Page, Youth Insights Manager at Yankelovich, said, “While marketers must rethink some of the old standbys in marketing to kids, they also have opportunities to tap into the 'Team Decision-Making’ dynamic by understanding that the pre-shopping, actual purchase and usage of many products and offerings these days are family experiences.”.
In-Store Info. & Clothing Purchases
In-store print or point-of-purchase information influences final decisions on clothing purchases more than any other form of promotion, according to a recent study by Decision Analyst, a leading international marketing research and consulting firm.
In a recent major study of consumer attitudes and buying habits, participants were asked to identify the types of information or advertising that most influenced their final decisions regarding clothing purchases. Leading the list was in-store print or point-of-purchase information, cited by 52.6% of respondents as having the greatest influence. Print advertising, cited as the top influencer by 23.9% of respondents, was second on the list, and “word of mouth” was third, with 15.8% of respondents. Only 14.1% of respondents said TV ads drive their clothing purchases.
Timberland Tabletop Display
This cost effective, branded seasonal display provided an impactful footwear message and a compact footprint to launch the SmartWool Footwear, specifically the Power Lounger product category. This display offered the flexibility of highlighting the footwear on slatwall or table top and also communicated the footwear message by the use of double-sided graphics and authentic footwear materials, such as actual laces. The Timberland Display was created by WL Concepts & Production, Inc., 599 Jerusalem Avenue, Uniondale, N.Y. 11553.
Spring-Roll offers its solution to limited shelf space advertising with its Pull-Down Information Spring-Rolls. The pull-down is available in custom sizes from l/2" up to l5" long. Other products available for specific projects include folded numbers, spiral bound copy, and folded accordian style strips. The PullDown Information Spring-Roll ships in three weeks. For more information contact Spring-Roll LLC, 3375 Martin Farm Road, Suwanee, GA 30024.
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