Polo Ralph Lauren Launches Interactive Window Shopping
Polo Ralph Lauren, a quintessential luxury lifestyle brand, launched an Interactive Store Window at the Company’s 888 Madison Avenue store in New York City.
Cutting edge technology combined with stunning design created an environment where customers could experience the brand in a new way-by browsing content and products directly on the outside of the store window. Projected on the store window, is a 67" image featuring the latest in touch sensory technology.
Consumers can shop even when the store is closed by clicking on the window glass.
This cutting edge technology was launched in conjunction with the Company’s sponsorship of the 2006 US Open and highlights the stylish Polo Ralph Lauren US Open apparel and accessories created exclusively for the tournament.
“After watching Steven Spielberg's Minority Report, I really wanted to find a way of making that technology a retail reality,” said David Lauren, Senior Vice President Advertising, Marketing & Corporate Communications. “We are thrilled to offer such a unique way for our customers to further explore the world of Ralph Lauren; with this initiative we are reinventing the concept of shopping anytime.”
The Interactive Store Window was produced for Polo Ralph Lauren by Selling
Machine Partners, LLC, (www.sellingmachinepartners.com) an Old Lyme, CT-based interactive marketing firm.
Nissan & Marc Ecko Forge Partnership
Nissan and Marc Ecko have formed a strategic partnership blending the world of fashion and automotive design. “Both the Nissan Pathfinder and Nissan Armada are known for their power, style and energy, which is also characteristic of Marc Ecko’s creative artistry,” said Jan Thompson, V.P., Marketing, NNA. “His design will bring together two great brands with street culture, making it an ideal fit.”
To celebrate the partnership, Mr. Ecko will modify two of Nissan’s most popular SUVs-the Nissan Pathfinder and Nissan Armada-giving each a hip, new design inspired by his ecko unltd. and Cut & Sew clothing lines. The two- one-of-a-kind vehicles will be displayed at events across the country.
H&M’s Flagship Displays Interactive Window
CeeLite, Lansdale, PA, (www.ceelite.com) collaborated with BluOcean Media, New York City, to create an interactive illuminated window display for H&M’s New York flagship store.
The display introduced pop icon, Madonna as H&M’s new celebrity spokesperson.
BluOcean Media’s large format graphics illuminated by CeeLite's Light Emitting Capacitor (LEC) panels, were suspended from the ceilings of floor-to-ceiling windows. The project utilized 72 3' x 5' CeeLite LEC panels to illuminate five two-story high images of Madonna.
Caccia Fashions Selects iGotcha Media For Digital Signage
Caccia Fashions, the exclusive licensee of Marc Ecko Enterprise Brands in Canada, has selected iGotcha Media to manage its EckoTV digital signage campaign across the country.
Launched recently at Athlete’s World 23rd Street in the Yorkdale Shopping Centre in Toronto, EckoTV airs on four 42-inch LCD screens positioned at key locations in the Ecko Unltd. Boutique. EckoTV airs product information and entertainment including music videos.
“iGotcha's digital signage is an innovative and cost effective medium that provides direct access to prospective buyers on the shop floor,” said Brian Berenson, Brand Director, Caccia Fashions.
For more information, contact iGotcha Media, 4020 St-Ambroise, Suite 268, Montreal, Quebec, Canada H4C 2C7; (Tel) 514-448-4016; (Fax) 514-907-1957; (Web) www.i-gotcha.com.
‘Be Iced’ Features Unique Visuals
Be Iced wanted an in-store environment that supported its brand as an upscale purveyor of fine jewelry.
Be Iced worked with ScreenPlay, a designer of customized audiovisual environments, to create the in-store visuals for the flagship Be Iced store. ScreenPlay developed a silent video program that conveyed Be Iced brand messages through full-motion media, and custom animation on a 42” plasma screen.
Wood Apparel Spinner
This attractive display is a 6-sided unit which offers adjustability and flexibility to accommodate a variety of different type products in addition to apparel. The top of the display may be removed for access to a storage compartment. The metal parts have a durable powder finish. The Wood Apparel Spinner was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087, (Tel) 800-251-1150, 615-743-2900, (Web ) www.nashvilledisplay.com.
Le Sportsac Graphic Frame System
Le Sportsac wanted to show its collection in a frame system that would portray its image through the use of various media and materials. The new double-sided graphic frame system incorporated the Remix logo from the new collection using highly colorful graphics to enhance the colorful product being introduced. An innovative "C" format increased the appeal. The graphics also can be interchanged. The Remix double-sided graphic frame system was created by WL Concepts & Production, Inc., 599 Jerusalem Avenue, Uniondale, New York 11553, (Tel) 516-565-5151, (Web Site) www.wlconcepts.com.
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