Nike Opens NikeiD Studio In New York City
Nike has opened its first NIKEiD Studio at Niketown in New York City, giving consumers a more hands-on design experience and the power to design and create footwear, apparel and equipment for themselves. The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear,apparel and equipment.
The Niketown New York location also features a unique touch screen in the front window of the store where consumers will be able to design on the street before an audience. People will be able to email their designs from the touch screen to their friends, to their home computer or even purchase the design inside at Niketown. The screen will display a rotation of shoe designs from around the world that have been made by consumers at www.NIKEiD.com within the past hour. Each shoe posted will have the designer’s name, the name of the creation and their country of origin.
This new permanent installation on the fifth floor of Niketown puts the consumer in control of the design process and extends the NIKEiD experience beyond the computer screen where it has lived at www.NIKEiD.com since 1999.
The NIKEiD business has more than tripled since 2004 with more than 3 million unique visitors going to www.NIKEiD.com every month. Now consumers can walk into a design studio environment and with the guidance of a Nike Design Consultant create a near-endless array of customized products from 105 key styles and a handful of items that are exclusive to the NIKEiD Studio, such as the Dunk, the Air Max 90, the Air Max BW and the Air Force 25 low.
Roots Flagship Store Featuring Interactive Window Display
Toronto’s flagship Roots store has installed an interactive window display.
The interactive window display enables people to browse and shop regardless of business hours. The interactive window display is also a key component of the environmental initiatives that Roots is undertaking. To encourage Roots customers to join the “Roots Insider” email list, Roots is working with Zerofootprint to carbon offset each new subscription.
“The interactive touch screen is an excellent platform to help promote the launch of our new carbon credit initiative because it is an entirely paperless way to bring our Roots.com promotion to one of our stores,” said James Connell, Director, Digital Marketing at Roots.
The Roots interactive window display consists of a 60-inch image projected onto an interactive touch foil affixed to the inside of a window. When not in use, promotional video content is displayed.
The interactive window display program was created for Roots by iGotcha Media, (www.i-gotcha.com), a Montreal-based digital signage firm.
Converse Promotes Weapon Of Change
Common, the Grammy award winning hip-hop artist is the face of the Converse (PRODUCT) RED cause marketing effort. The point-of-sale campaign is entitled “Weapon of Change” featuring irreverent messages and bold illustrations encouraging consumers to be optimistic rebels and become agents of change.
“This campaign embodies the spirit and soul of Converse (PRODUCT) RED. Common has inspired a generation of musicians, poets, aspiring actors and children through his work. We want to inspire Converse people everywhere toward this kind of energy and creativity - to become agents of change,” said Dave Maddocks, Chief Marketing Officer, Converse.
New Balance Displays New Amoeba Shoes
This New Balance Amoeba Shoe display for Dick’s Sporting Goods features 3 clear acrylic amoeba shapes mounted to a styrene poster. The display highlights the shoes’ unique amoeba shape.
The display holds actual Amoeba Shoe samples, enabling Dick’s Sporting Goods customers to remove the shoe samples from the amoeba shapes to further enhance their purchasing experience.
The display attracts attention to the shoe samples while reinforcing the shoes’ distinctive shape.
New Balance recently launched a multi-media marketing campaign to promote its popular NP ZIP technology.
This display was created for Boston-based New Balance Shoes by Heritage Sign & Display, (www.popsigns.com), a Nesquehoning, PA-based point-of-purchase sign and display firm.
Timex Launches Diamond Watch Collection
Timex is introducing a comprehensive diamond watch collection. “The diamond collection speaks to a woman’s desire for everyday luxury,” said Timex Group Chief Marketing Officer Kate Shevack.
The Timex Diamond collection will retail from $125 - $325 at select department stores.
Motorola Launches RAZR2
Motorola, has announced a special edition of the new RAZR2, to celebrate the holiday season in style.
The signature RAZR2 form has been re-imagined in the most luxurious materials with elegant 18K gold plated accents and clothed in snake-like skin, and includes a full suite of features and accessories for consumers seeking a glamorous design.
Timberland & New Era Display
This display was developed to showcase a special 8" boot and hat designed in partnership with New Era, for Timberland. The fixture's “museum cube” appearance conveys a premium message and the dramatic black graphic is consistent with the Timberland brand's advertising. The unit was engineered for both tabletop and slatwall applications. The minimalist look afforded maximum focus on the featured product. The plexi edges are flame polished giving the cube the look of glass, but is less costly and lighter in weight. The display, targeted to the urban consumer, allows Timberland to launch new footwear styles with designated and secured retail real estate. This display was created by WL Concepts & Production Inc., 599 Jerusalem Avenue, Uniondale, NY 11553.
Concrete Jungle Flagship Store Fixtures
Concrete Jungle opened its flagship store with fixtures made of steel tubing and sheet metal with a clear coating, to allow the character of the steel to show through. Weld marks add to the industrial feel of the pieces. Wood, glass and concrete blocks were also used in the construction of these fixtures. The Concrete Jungle Displays was able to match the look of their flagship store to the raw, urban feel of their brand. The Concrete Jungle Flagship Store Fixtures were created by Metaline Displays, 101 North Feltus Street, South Amboy, NJ 08879.
Alpak Display Group offers its PDQ line of stock displays, a new line used in Wal-Mart, Target and K-Mart. Beginning with a 12" width, the PDQ's are12" x 12 x 6" or 30" x 12" x 12" or 16". This PDQ held fashion watches for "J.Lo". The printing is l-color rubber plate with a variety of tinting and screening to achieve a complex, textured high-end look. The first run was for 2000 units and was completed within 10 working days from artwork. The display shipped pre-loaded with product and included corrugated fillers to prevent movement of watches during shipment. Plain white Alpak Stock Displays can ship within 48 hours. For more information, contact Jason Taub, Vice President, Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Creoh Displays offers a low cost, sturdy display that is easy to assemble. This unit was used for Paris Accessories for their winter wear, gloves and scarves. This display ships flat in one carton, providing all the elements needed in one box. For more information, contact Creoh Displays, 246 Seigel Street, Brooklyn, NY 11206.
Back to Top
To See previous issues of Creative Fashion Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
