Tommy Hilfiger Sportswear & Fragrance Now Exclusively At Macy's
Tommy Hilfiger has announced a strategic agreement with Macy’s and is rolling out a revved up new collection of women's and men's U.S. sportswear which will now be available only at Macy's.
As part of the exclusive launch Tommy Hilfiger was recently recognized in Macy’s stores with special signage, store windows and marketing programs.
“Tommy Week at Macy’s was a fantastic start to our exclusive partnership,” said Tommy Hilfiger. “As the quintessential American retailer, Macy’s is the perfect fit for our brand.”
HP Partners With Designer Vivienne Tam For PC
HP and world-renowned designer Vivienne Tam have created the HP Vivienne Tam Special Edition notebook, offering style and power. This represents the first time a computer company has partnered with a globally renowned fashion designer.
The notebook features a storage sleeve that helps keep the exterior protected while being carried as a clutch.
GORE-TEX Conducts ‘Know What’s Inside’ Promotional Tour
The GORE-TEX and WINDSTOPPER “Know What’s Inside” Tour has teamed up with Soles4Souls, an international charity dedicated to donating footwear to those in need.
The “Know What's Inside” Tour is set out to collect thousands of pairs of shoes; enough to fill the 6'x8'x10' GORE Extreme Weather Chamber. Shoes will be collected at numerous local events throughout the year.
The Tour invites visitors to step inside and personally test the GORE-TEX® Guaranteed To Keep You Dry® promise by dialing up their own weather in the Extreme Weather Chamber. Participants can create a wide range of weather conditions including rainfall up to 22 inches per hour.
Avia wanted to introduce their new Performance Running men's and women's shoe line to the serious athlete and draw special attention to the new technologies incorporated into the latest line of professional workout shoes. The display featured a built-in, high-energy Plasma Spark Generator under the "hero" shoe platform and with the aid of a die-cut, reflective wedge of clear plastic, created the appearance of lightning-like sparks blasting up into the shoe. A Lumin-Disk® plasma generator was used to create the spark effect. This Avia display was created by Cornerstone Display Group, 13834 Del Sur Street, San Fernando, CA 91340.
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