Creative Online

CREATIVE FASHION MERCHANDISING
October/November 2009



Maria Sharapova Debuts Signature Collection By Cole Haan In NYC

Tennis star Maria Sharapova recently unveiled her Maria Sharapova by Cole Haan collection of handbags and footwear at Rockefeller Center in New York City.

Sharapova's on-the-go, international lifestyle inspired this chic collection and she infused aspects of her playful personality into every detail of the line from the polished buckles of the shoes, to the leather wrapped chain straps of the handbags.



UK’s Radley London Opens Flagship U.S. Store

Radley London, the UK’s leading handbag and accessories brand, has opened a flagship store in Long Island, NY's Roosevelt Field Mall. This is also the first time that Radley London's entire collection will be available for purchase in the U.S.

Radley London has garnered the attention of the U.S. market for the past two years for their creation of bags, small leather goods and umbrellas, all bursting with color, quality and unmatched attention to detail and for their commitment to eccentric Englishness at Lord & Taylor and Bloomingdales.

The opening of their Roosevelt Field location will allow stateside shoppers to mingle with Radley London's British style in a space specifically created to showcase the label. Those who shopped at Radley London within the first 60 days were entered to win a trip for two to London.



Barbara Creations Displays eco shades Eyewear

Barbara Creations has introduced the first popular-priced, non-prescription reading glasses and sunglasses with natural bamboo and spring hinge temples.

BCI developed these comprehensive ECOspex and ECOshades unisex eyewear lines anticipating further acceleration in consumer demand for sustainable materials used in full-featured, fashion-forward products at affordable prices.



Dioptics Launches Haven Fits Over Sunwear™

Dioptics Medical Products, is launching Haven Fits Over Sunwear™ featuring premium polarized sunglasses and ClipOns designed to be worn over prescription glasses to provide superior protection against the harmful effects of UVA and UVB rays. Haven Sunglasses feature lightweight frames and BendToFit™ temples to ensure a comfortable fit with prescription eyewear. Haven ClipOns are constructed from premium materials to improve functionality and provide a seamless fit with all types of prescription frames. Both Haven Sunglasses and ClipOns feature Advanced TX7 Lens Technology making them the most advanced lenses in the Fits Over™ sunwear market.

“The new line of Fits Over™ Sunglasses and ClipOns offers superior optical grade polarized Advanced UV Protection™ for prescription eyeglass wearers at an unbeatable value,” said Jennifer Slosar, Director of Product Marketing.



Pinnacle Exhibits offers the END (environmentally neutral design) footwear exhibit which is eco-friendly and simple. As visitors enter there is an outdoorsy feel from the slatted wall, made from wood that was salvaged from the demolition of an old bridge. Large canvas panels were printed with l00% recycled paint that came from a local recycling center. The exhibit is simple to set up, easy to transport and uses recycled and green materials. The exhibit has been reused and was a huge success. For more information, contact Pinnacle-Exhibits, 22400 NW Westmark Dr., Hillsboro, Oregon 97124 (Web site) www.pinnacle-exhibits.com



Mizuno Roll-About Fixture

Mizuno required a distinctive fixture to merchandise a large selection of athlete apparel. This 4-sided roll-about is a stocking fixture for Mizuno cycling, running and other athlete apparel. It is constructed from metal, tubing, wire and MDF. There are adjustable hanger bars on all 4 sides to allow for hanging product and a top shelf for folded product. The Mizuno header signs are layered for dimension and the bubble logos on the front of the hanger bars provide strong brand identity. The metal and wire parts have a durable silver powder finish. The Mizuno Roll-About Fixture was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com


Gondola Sunglasses Display

Northern Wire Products recently produced this Gondola Sunglasses Display designed to gain product visibility while not consuming a lot of retail space. The display has helped register impressive sales increases. For more information, contact Northern Wire Products, P.O. Box 70, St. Cloud, MN 56302. (Web site) www.norwire.com


Pinquist Tool & Die offers the Powerframe banner stand which assembles in minutes with no tools required. Round tubing telescopes in height up to 96". A 32" fixed width is standard with custom widths available. The Powerframe holds any banner up to 120" wide and heights up to 96". A standard unit fits a 32" wide banner.Custom widths and heights are available. For more information, contact Pinquist Tool & Die, 63 Meserole Ave., Brooklyn, NY 11222. (Web site) www.pinquisttool.com


Displays2go offers a large product line of curved stock display fixtures, called Wave Displays, designed for visual merchandising. The unique design of these units creates a focal point for displaying products, magazines, brochures and other printed literature. The displays are fabricated of extruded aluminum and feature clear anodized finishes. A number of stock options are available including poster displays, merchandise shelving, racks, trays an brochure holders in both floor-standing and wall-mounted versions, ranging in heights of 48" to 92". For more information, contact Displays2go, 55 Broad Common Road, Bristol, RI 02809. (Web site) www.displays2go.com


Focus Display offers its VideoPro Snap Lock Frame with Edge Lite LED Back Lite and 7" LCD Media Player. The unit coordinates graphic with video presentation with frames sizes 18 x 24, 24 x 28 available. The frame color is brushed aluminum and black. For more information, contact Focus Display Group, 10328 Highland West Drive, Escondido, CA 92029. (Web site) www.focuspackaging.com


This freestanding tower boasts a 7" LCD display that highlights the unique story of the MBT brand as well as showcases up to 8 pairs of men's or women's MBT branded shoes. Its white, streamlined metal construction creates an impactful brand statement. The sleek display allows the consumer to experience the high quality level of MBT product. The MBT Integrated LCD Tower Shoe Display was created by SMS, Inc., 760 Lakeside Drive, Suite D, Gurnee, IL 60031. (Web site) www.selectmarketingsolutions.com


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