Clarks To Bring UK C7 Style To USA
The new Clarks global concept C7 provides a consistent look throughout all Clarks environments; retail, wholesale and outlet venues worldwide. The new design incorporating SMARTWALL creates a fresh and modern style targeted for its core customer as well as a younger group.
The adjustable SMARTWALL lit shelves allows the product to be beautifully displayed regardless of style or coloring. A splash of hot green is used to add to the contemporary feel. As styles change the color can easily be swapped out for a new pallet. The Smartwall system was developed for Clarks by TC Millwork, of Bensalem, PA.
Stride Rite Joins Sesame Street Family With New Footwear Collection
Stride Rite Children’s Group has introduced the Sesame Street by Stride Rite collection. The collection features tactile hair, arms that hug the foot and a detailed design that truly looks like the character itself that kids and moms are sure to love. The Sesame Street by Stride Rite collection is all about healthy foot development and includes shoe options within the Stride Rite Scientifically Tested Everyday Proven™ (STEP) System featuring Stride Rite’s Sensory Response Technology™ (SRT™).
STEP 1 Robeez by Stride Rite Pre-Walker features ‘best for baby’ comfort, style in ultra-soft flexible leather in three Sesame Street Soft Sole designs: Elmo, Abby Cadabby and Cookie Monster. STEP 2 SRT™ Soft Motion™ Early Walker enables children to better feel the ground, encouraging balance and comfort while learning to walk. STEP 3 SRT™ Toddler Off & Running enables children to better feel the ground beneath them, allowing them to quickly adjust to changes in terrain.
Gap Takes Pico de Gap Truck & Denim Studio On The Road
Gap is taking the vibe of its denim design studio on the road with a custom vintage taco truck. Pico de Gap will serve custom menus exclusively “designed” by local chefs, including author Katie Lee in New York, Top Chef's Marcel Vigneron in Los Angeles, Top Chef's Ryan Scott in San Francisco, and Rick Gresh of David Burke's Primehouse in Chicago.
“The idea of Pico de Gap-and the taco truck used in our fall campaign 1969: L.A. and Beyond-came about when I was having dinner with our 1969 design team,” said Seth Farbman, Gap’s Chief Marketing Officer. “We thought it would be an engaging way to share a little more about ourselves.”
To create an authentic aesthetic, each Pico de Gap truck includes a replica of a vintage Gap ad and neon sign from the ‘70s. Customers can check out the latest 1969 fall denim styles on display while enjoying $1.69 tacos. With proof of a Gap denim purchase, the meal is free. Every customer will receive a coupon for $20 off their next Gap 1969 denim purchase. Each Pico de Gap truck will stop by music events, nightlife hotspots, festivals, farmers’ markets and Gap stores.
Columbia Omni Heat Display
This Columbia Omni Heat Display was designed to attract attention to the new Columbia Omni Heat line, and to convey that the line boosts heat retention by 20%. The display program featured a wide range of products, from apparel and footwear to equipment and accessories. This Columbia Omni Heat Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632; (Web site) www.rapiddisplays.com
Testrite Visual Products offers Cobra Stands,™ uniquely shaped freestanding structures, that deliver a brand message with innovative style. The durable, 1" diameter aluminum anodized structure assembles easily. It is offered with a 7' height, and in thee different widths. Graphics are available 1 sided and 2 sided. Light blockers are also available. Testrite offers 720 dpi dye sub printing on a virtually “Wrinkle Free” stretch fabric, designed for this application. For more information about Cobra Stands, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Web site) www.testrite.com
Outwater Plastics has introduced new Snap-Ease front loading sign frames. In addition to being wall mounted via incorporated screw holes, Outwater now offers an optional Adhesive Easel Attachment, which allows the frame to be securely placed on tabletops and display cases. Offered in five sizes ranging from 8-1/2" x 11" to 24" x 36", in silver anodized and black powder coated models, Outwater's Snap-Ease front loading frames can be special ordered in special powder coated finishes. For more information, contact Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com
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