P.O.P. Supports Launch Of Gore-Tex Paclite
W.L. Gore & Associates, Inc., has launched a fall 1999 marketing campaign for its Gore-Tex brand. Gore’s latest innovation for the backcountry market, Gore-Tex Paclite outerwear, is highlighted in print ads in key outdoor publications. Gore-Tex Paclite outerwear is positioned as the lightest, most packable Gore-Tex outerwear designed for the core outdoor enthusiast. An integrated POP program based on these ads has been developed for retailers
Twin-kle Gems Sparkle In Counter Display
Twin-kle Gems, snap-on hair jewelry created by Southern California-based Kennedy Creations, has begun a national rollout with the assistance of Huerta Design, a graphic communications firm with offices in Glendale and San Francisco, CA. Huerta Design created Twin-kle Gems’ product logo and branding, packaging, and point-of-purchase displays. These creative efforts have been instrumental in helping Kennedy Creations to attract a wide range of retailers, from single salons to major department stores, according to Meredith Miller, President of Kennedy Creations.
Rockport Opens Flagship Store In NY
Rockport recently opened its new flagship store in New York’s SoHo district. The design goals for the new prototype, designed by Bergmeyer Associates, Inc., Boston, MA, were to create a store that not only sells, but teaches and touches the senses. Well-engineered metal fixtures, the precision-fit of the joining and seams, and out-riggered systems are made using the same high-tech construction techniques as the shoes they display. Though materials such as glass and wood display systems are sturdy, the appearance of the construction is light and floating. The “lighthouse” fixtures lead the customer to the rear of the store, provide space to merchandise a variety of products and allude to Rockport’s brand signature. A glowing circle of light above each fixture reinforces the lighthouse concept. The Comfort Zone is an important feature of the new Rockport prototype. Within this area, foot massages and reflexology treatments are provided, custom foot-beds are fitted, and citrus-based footcare products are displayed.
Emporio Armani And LAUNCH.Com Create Music And Style Partnership
Emporio Armani and LAUNCH.com have developed a music and style project that will feature hot, up-and-coming DJs every Saturday on the LAUNCH.com Web site and at all the Emporio Armani boutiques across the country. During the promotion, a series of DJs will take their turntables into Emporio Armani boutiques to spin for the shoppers. The events will be promoted through Emporio Armani window displays and on an Armani web-site available through LAUNCH.com. The site will feature streamline videos of the Emporio Armani Men’s and Women’s Collections, weekly promotions such as printable Emporio Armani merchandise certificates and an on-going contest.
Nautica Factory Store Point of Purchase Sign Program
Nautica clothing stores wanted to expand and remodel including its point of purchase signage. In today’s extremely competitive market place, studies have shown that quality corporation identification at the point of purchase allows the consumer to be aware of a product and more importantly increases sales dramatically. This program featured signs away form traffic areas made of Durafoam and other sings such as the one shown were made of wood. This eye catching Nautica sign enhanced the cash wrapping counter and created a perfect, permanent, point of purchase display. The Nautica Sign Program was created by Polyplastic Forms Inc., 49 Gazza Boulevard, Farmingdale, NY 11735.
This Perry Ellis Changeable Light Box measures 16" x 20". The solid hardwood frame on this light box lends it an upscale appearance that complements the decor of finer clothing stores. The full-color graphics can be easily changed on site for seasonal or in-store promotions. Illumination is provided by a conventional fluorescent lighting fixture that can be readily maintained on site. For more information, contact Heritage Frame & Glass creations, Ltd., 344 Industrial Drive, Nesquehoning, PA 18240.
Wal-Mart Display Promotes Eyewear
This promotional eyewear display for Wal-Mart may be moved around the store easily while holding a tremendous amount of product. The merchandiser was designed for grand openings, side walk sales and holiday use. It is constructed of printed cardboard. Angled vacuum formed trays make the eyewear easily accessible to the consumer. The bottom has an MDF platter with 5 casters so that the display can be rolled from one department to the next, i.e., the garden department, swimwear, sun tan location, etc. The base has two storage compartments for reloading the unit and helium balloons are supplied to attract greater attention. The Wal-Mart Corrugated Display was created by Ettinger Displays Inc., 63 Oser Avenue, Hauppauge, New York, NY 10019.
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