American Eagle Outfitters To Open Flagship Store In NYC
American Eagle Outfitters is opening a 25,000 sq. ft. flagship store in NYC’s Times Square featuring four levels of shopping. The American Eagle Outfitters Times Square flagship store will feature exclusive AE product not available anywhere else in the world, including more fashion forward merchandise, such as outerwear in faux fur and leather, sequin-embellished tops, and graphic t-shirts designed by New York graffiti artists.
The store design features an eclectic combination of materials, from wood to brushed metal to polished concrete. The rooms are more delineated, creating an intimate experience that optimally showcases the product and brand. Elements such as 15-foot ceilings and a 13-foot video wall add dramatic impact.
The store will also feature a customer experience called “15 Seconds of Fame.” Customers will be invited to pose in a mini photo studio. Moments after, the customer's photo will be projected onto the 15,000 square feet of LED screens (25 stories high) outside the store, for all of Times Square to see.
Aeropostale Opens First ‘P.S. From Aeropostale’ Store
Aeropostale, a mall-based specialty retailer of casual and active apparel for young women and men, has opened its first “P.S. from Aeropostale” store in the Palisades Mall in West Nyack, NY. The Company plans to open approximately nine additional stores, primarily in the New York metropolitan area. The new P.S. from Aeropostale brand offers trend-right merchandise at compelling values for girls and boys ages seven to twelve.
Julian Geiger CEO of Aeropostale, said, “The P.S. from Aeropostale store provides an experience that is cool for kids and enjoyable for parents. We believe the brand will be loved by kids and endorsed by mom.”
Lamborghini Debuts Los Angeles Boutique
Automobili Lamborghini S.p.A. recently opened the newest Automobili Lamborghini Fashion Boutique in Los Angeles, further demonstrating its brand extension strategy towards high-end products consistent with the spirit of luxury sports cars, according to the Company.
Positioned inside the high-end Westfield Topanga shopping center’s luxury wing, the Automobili Lamborghini Boutique will sell items from the Collezione fashion line, comprised of men’s, women's and junior's collections for all four seasons.
These collections include beautifully tailored Italian fashion and fine Italian leather accessories including hats, shoes, briefcases, and more; as well as Lamborghini crested t-shirts, sweatshirts and accessories. The collection is tailored not only to Lamborghini buyers, but to the luxury consumer who values quality, style and elegance.
SOLE’s Radio Frequency Identification System Helps Maximize Sales
SOLE, a manufacturer of premium footbeds, socks and sandals, has launched an innovative new technology to help its retail partners efficiently maintain product inventory and maximize sales. SOLE’s new Radio Frequency Identification (RFID) system will track inventory in real-time with an integrated point-of-purchase display, product tags and a retailer website.
Each pair of SOLE socks, footbeds and sandals is labeled with a microchip that is encoded with product and order details. A small hardware box installed on the base of a POP display reads the tags and transmits the data back to the SOLE retailer website. The password-protected website has a simple interface that allows retailers to view on-hand inventory, place orders and track shipments, all in real-time. “Optimizing inventory is a universal challenge for manufacturers and their retailer partners. As such, we targeted inventory management as an area ripe for system innovation,” said SOLE president, Mike Baker.
PUMA Opens New Retail Concept Store
Global sportlifestyle brand PUMA will debut a unique new retail concept with the opening of its second Chicago store. For the first time in a U.S. based PUMA Store, the new location features product that spans the entire PUMA brand, including sport-performance, sportlifestyle, and sport-fashion. The PUMA Store State Street stocks everything from soccer cleats and performance running sneakers, to high-fashion collaboration projects with Alexander McQueen and Mihara Yasuhiro and PUMA collections such as PUMA Denim. “It was time to open a brand store that spoke to everything that PUMA stands for,” said Jay Piccola, President of PUMA North America.
Kohl’s Department Stores Becomes First Retailer To Pursue Carbon Neutral Goal
Kohl’s Department Stores recently became the first retailer to announce a commitment to reach net zero U.S. greenhouse gas emissions as part of its ongoing partnership with the U.S. Environmental Protection Agency’s Climate Leaders program. To become carbon neutral, Kohl’s will continue to invest in projects to reduce the same amount of greenhouse gas emissions that the company emits into the atmosphere. The goal accounts for U.S. emissions at all Kohls facilities, including stores, distribution centers and corporate offices. “We want to demonstrate it is possible for a large company to operate in a sustainable way,” said Ken Bonning, Kohl’s Exec. V.P. Store Planning & Logistics.
Metropark Launches In-Store Interactive Twitter
Metropark, a Los Angeles based specialty store that combines the core lifestyle elements of fashion, music and art, has launched a custom interactive Twitter interface. The interface, Metropark REVERB, directly feeds Twitter comments mentioning Metropark into the numerous plasma television screens located in each store as well as across the entire sixty-eight store Metropark network.
“ We have already seen a great deal of feedback from our fashion and tech savvy customers who have readily embraced this new interactive customer experience,” said Metropark CEO, Renee Bell.
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