Carter’s Introduces Shop Concept
The William Carter Co. has introduced the Carter’s Imagination Shop to department and specialty stores. The new shops showcase the company’s full line of Celebrating Imagination products for children, newborn to six years of age, including apparel, play items, room decor and accessories. The concept is part of Carter’s new Celebrating Imagination brand theme, which positions Carter’s as a lifestyle brand that goes beyond the children’s apparel market.
In the Carter’s Imagination Shop, children can draw on the walls and fixtures, bang on drums and see themselves 10-feet tall. At the center of this world is the Imagination Machine, a totally interactive kiosk. Children can play the interactive games while parents can access interactive information on ways to nurture their child’s development. The store experience will showcase children’s art which will also be featured on hang tags and bags.
The Carter’s Imagination Shop concept was created by Mansour Design, the NYC-based retail design group.
London Fog Launches Weatherwear Stores
London Fog Industries recently opened five Weatherwear Clothing Co. stores in the U.S. The new Weatherwear Clothing Co. stores will carry casual outerwear that can be worn in all weather conditions. The target market for the Weatherwear Clothing brand is younger consumers who shop for fashionable, high quality clothing, but who are also value-conscious.
The stores will feature a unique weathered/outdoor-related design motif: Wall graphics and weather-related images, slatted wood display tables and pallets and ladders situated throughout the store.
The centerpiece of each store’s decor is an 18-foot-tall lighthouse replica, complete with copper roof, observation window, spiral staircase and barnboard door.
Giant Bicycles Joins With Eddie Bauer For Bicycle Partnership
Giant Bicycles and Eddie Bauer have joined forces to launch Giant’s Eddie Bauer Edition bicycles through a three year partnership agreement. Giant and Eddie Bauer have developed a comprehensive marketing program to support this unprecedented bicycle venture. Giant’s Eddie Bauer edition bicycles will be featured in Eddie Bauer catalogs, as well as with point-of-purchase materials in Eddie Bauer Sportswear stores across the U.S., national advertising and a comprehensive specialty bicycle retailer marketing support program.
"The Giant/Eddie Bauer partnership and line of bicycles will potentially reach tens of
millions of active Eddie Bauer customers who ride recreationally and want a bicycle created just for them," said Jim Simmons, Giant’s Director of Marketing. "This is a first for both companies and no other bicycle brand has focused more on reaching so many potential recreational riders."
Teen Boys Drive The Sneaker Market According To Zandl Group Report
For teen boys, sneakers represent the high-powered cars they dream of owning, which is why they remain committed to athletic shoes, regardless of fashion trends, according to Irma Zandl, President of The Zandl Group, a New York City-based marketing and trend house specializing in young consumers.
The nationwide Zandl Group Consumer Panel revealed that the average teen boy buys four pairs of shoes a year, three of them sneakers, making them a critical barometer in forecasting athletic footwear trends. Teen boys on the Consumer Panel recently evaluated 10 leading sneaker manufacturers. Cool/Getting Cooler: Nike 71%, Adidas 65%, Skechers 37%, Airwalk 37%, Reebok 31%, K-Swiss 26%, Vans 21%, Converse 20%, New Balance 18%, Etnies 12%. Losing It: Converse 60%, Reebok 55%, Airwalk 53%, Vans 52%, New Balance 47%, K-Swiss 44%, Skechers 40%, Etnies 37%, Adidas 24% and Nike 21%.
Buster Brown Shoe Display Gets Kids’ Attention
Brown Shoe Co. needed in-store displays that were attention-getting and durable to promote its Buster Brown shoes.
Sintra Material, rigid board of foamed polyvinyl chloride (PVC) manufactured by Alusuisse Composites, Benton, KY, was selected in bright colors.
A relatively small size (4’x 6’), the displays include the "Buster Brown Authorized Dealer" logo and "infants" copy, screen printed on Sintra Material. Dimensional pieces were stacked on one another, glued and bolted.
The displays were fabricated by Imagineering Group, a division of Cope Plastics.
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