Mudd Watch Displays Echo Watch Style
Mudd Jeans recently introduced a new line of colorful, funky Mudd Watches, and licensed Fada Industries to market and sell them. Fada turned to Packaging Concepts of Lincoln, RI, to develop a countertop watch display using ruby and green Exotic Edge Color ACRYLITE GP acrylic sheet from CYRO Industries, Rockaway, NJ.
The displays vary in size depending on store needs, but they all incorporate ruby signs with green raised letters, paired with the Mudd logo and a daisy held by a youthful hand. The laser cut, half-circle shelves alternate between the ruby and green acrylic. Holes are cut into the shelves to accept the watch cuffs holding the time pieces.
The fixtures also include pilfer-proof necklace holders on the side because some of the Mudd time pieces are worn around the neck.
Stride Rite Displays New Munchkin Product Line
Stride Rite Children’s Group, Inc. is introducing the Munchkin footwear line including casual and athletic styles in both infant and toddler size ranges.
All Munchkin styles incorporate a “Match and Go” concept which teaches children to put their shoes on the correct foot. The Munchkin line will be available at value price points, and will be sold in the moderate retail channel including JC Penney, Sears, Mervyn’s, Shoe Carnival and Rack Room.
Jerry Silverman, President, Stride Rite Children’s Group, said, “We are introducing the value-priced Munchkin line to provide consumers who shop in moderate channels the opportunity to benefit from Stride Rite’s expertise in designing children’s footwear. Over time, we expect that the Munchkin brand will become an important part of our children’s footwear business.”
In-store displays, including tabletop and autopole, will be used to promote the new Munchkin footwear line.
Clothing Chain Debuts Largest Commercial Hologram
Warehouse, a UK-based retail clothing store chain, recently featured the world’s largest commercial hologram, a 39” x 72” or 6 foot custom image holographic holiday display poster, in its store windows.
The large format hologram, was produced by International Holographic Paper (IHP), based in Chalfont, PA, using its new iSCAN Interferometric Scanning System that produces high speed, large format (30” x 40”) holograms at a fraction of the cost of conventional holography. The entire process was produced in record time, thanks to the new iSCAN system, according to Brian Monaghan, IHP President.
Netplex Develops Web-based Sales Kiosk For Phillips-Van Heusen
The Netplex Group, Inc. has launched a sales kiosk for the Van Heusen Retail Division of Phillips-Van Heusen Corp. The kiosks interact with Phillips-Van Heusen’s existing e-commerce and back-end order processing systems via the Internet, and will test the viability of enabling customers to instantly order out-of-stock or special size items.
Netplex and PVH designed the in-store kiosks to enable the Van Heusen Retail division to maximize its sales potential by capturing sales transactions that are usually lost due to a lack of in-store product availability. Shoppers simply choose the appropriate items through the kiosk’s intuitive touch-screen interface, customize the selection’s size and color, and provide payment information. Phillips-Van Heusen processes the order and ships the merchandise to the purchaser’s address.
“The new kiosk system extends our stores’ inventory, which allows us to better serve our customers,” said Matt Skinner, Phillips-Van Heusen’s Group V.P. and Director of Corporation Applications. “Our Van Heusen Retail stores can now accommodate customers who once may have gone elsewhere because we did not have their selection on the shelf.”
Goody’s To Present New Image
Fitzpatrick Design Group, New York City, recently created a new image for the new Goody’s Family Value Store concept in Knoxville, TN, to appeal to a wider customer base without alienating existing shoppers. A major part of this re-imaging involved the entrance to the store. The play of curved and square geometric forms and patterns gives a strong contemporary impact to the entrance. Highway styled signs are bold and colorful, but are easily modified through magnetic overlays. Key intersections with the transverse aisles, accented with contrasting floor tiles allows feature presentation of newly arrived merchandise.
The Juniors department features a back-lit graphic wall and the middle of the store is anchored by a slab wall that reflects the strong geometry of the store entrance.
Rich’s Establishes Gen-Now.com
To Drive Traffic To Teen Department
CIMStudio recently developed the Gen-Now.com Web site for Rich’s, a division of Federated Department Stores, to target the fashion conscious teen.
The graphics of the site were instrumental in developing the actual look of the department. The in-store models were built to replicate the Web site characters in techno-rich settings, so that teens experience the same hip entertainment while shopping as they do on the Web. The Rich’s Gen-Now teen department also has kiosks that access the Gen-Now.com Web site from the store, allowing teens to experience the online feel while standing in the ‘brick and mortar’ location.
CIMStudio achieved its goal of creating an Internet environment beyond cyberspace—merging retail with the Internet to create an integrated in-store experience.
Vans Launches ‘Tones’
Vans has introduced a line of women’s footwear featuring a new leather technology called “Tones.” Indoors, the new Compel Tones appears to be a plain white skate shoe with colored detailing. Once exposed to UV rays, however, the entire shoe turns the color of its details. When returned to an indoor setting, the shoe reverts back to white.
Vans is supporting the product launch with a print campaign and a p.o.p program.
CLAYBROOKE FLOOR STAND.
This display holds a variety of men's and women's slippers in an easy to shop merchandiser. The display was sturdy to accommodate store re-stocking over a two month holiday shopping window. Created by Meridian Display, 162 York Avenue, E., St. Paul, MN 55117. POPAI AWARD ENTRY.
NO NONSENSE INTIMATES FLOOR DISPLAY.
This sleek, pre-pack floor display of intimate apparel products, prominently displays the recognized No nonsense brand. The display was required to merchandise 150 pieces of product on one side, maximizing the number of product facings. It also had to provide product visibility when the display sold down, without sacrificing structural integrity. Created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134. POPAI AWARD ENTRY.
ECG SERIES HEART RATE MONITER WATCH DISPLAY.
The challenge was to incorporate the familiar Freestyle Watch shape in a high tech looking fixture for the new line of Freestyle ECG Heart Rate Monitor Watches. The display combines a small footprint, merchandising flexibility for product categories, casters for mobility, security by using locking cabinets and a product storage area. Created by Concept Displays, 1140 S. Rockefeller Avenue, Ontario, CA 91761. POPAI AWARD ENTRY.
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