Finish Line Introduces Pedestal To Display Latest Shoes
Finish Line is placing this pedestal display outside its store entrances in shopping malls, to feature the latest shoes and to entice shoppers to enter the store. With the sleek styling and materials, the display is eye-catching, yet complimentary to the designs of the shoes that it showcases.
The display is made of MDF board for the base; 3/16" acrylic for the base and shelves; and 2-color screened 4mm Coroplast.
The graphics were designed by Finish Line and Rapid Displays, a Chicago, IL point-of-purchase display firm, was responsible for the structural design and manufacturing.
keds Opening New Retail Stores
Stride Rite Corp., has recently opened new keds stores across the nation to increase visibility for the brand and to showcase the complete keds product line.
In addition to exclusive footwear designed specially for the keds stores, the outlets carry socks, sunglasses, logo totes and other accessories.
The stores are designed to be comfortable with an open, uncluttered look. The keds logo and familiar keds trademarks are featured prominently to bring the brand to life.
The prototype store for the keds brand was designed by Chute Gerderman, a retail design firm based in Colombus, OH.
Reebok Launches Sounds & Rhythm Of Sport
Reebok Launches Sounds & Rhythm Of Sport
Reebok has launched a new branding initiative, the “Sounds & Rhythm of Sport,” which showcases the brand's new RBK Collection, a street-inspired collection of edgy and stylish footwear and apparel. The campaign features Reebok's NBA, NFL and tennis athletes paired with many of the music industry’s edgiest hip-hop and rap artists.
Retail promotions include partnerships with more than 1,000 popular music stores. Beginning in the U.S. with select music retailers-Record Town, Strawberries, Camelot, Coconuts and Warehouse Records-Reebok will introduce and display its new RBK products up to 30 days in advance of retail availability. In addition to the displays, RBK listening stations will be featured in the record stores, continually reinforcing Reebok's connection to the young consumer.
A Pea In The Pod Opens New Luxury Store
A Pea In The Pod, designer of luxury maternity fashion, has opened its new Madison Avenue New York City flagship store, one of four new stores being rolled out, along with a redesign of the company's existing 37 boutiques as a part of a complete brand renovation.
A modular concept is engineered from the simplest elemental components to attain an elegant, minimalist look. The clothing fixtures, dressing rooms, seating areas, even the wrap desk, are all mobile, on bold, black casters for a completely flexible layout. The luxury European finish glass-beaded stainless steel fixtures constitute a modular system that incorporates frosted glass shelving for folded presentation. Original paintings, sculptures and photos celebrate motherhood. The new stores appeal to sophisticated young customers.
Fleetwood Fixtures of Reading, PA created the custom fixtures.
Brookstone Launches Multi-Channel Partnership With Chrysler And Hearst
Brookstone has partnered with Chrysler and Hearst magazines to launch a major cross-marketing campaign focusing on the leadership role that Brookstone and Chrysler take in developing innovative, new product designs.
The “Designed and Engineered With You In Mind” campaign will reach 29 million consumers through a 12-page Chrysler advertising section in seven Hearst magazines. The partnership also will be represented in Brookstone’s storefront marketing at 236 locations nationwide. Brookstone $50 Gift Certificates will be used to drive customers into Chrysler showrooms for test drives.
“Now, more than ever, it is important to stimulate showroom traffic and keep the wheels of industry moving,” said Thomas Marinelli, V.P. Chrysler & Jeep Division Global Brand Center. “Brookstone Gift Certificates will create a strong incentive for the forward-looking customer base both brands represent.”
Beemak Plastics, Inc., Rancho Dominquez, CA, will be showing this Jax Eyewear Display which has been customized for the product with brand identity and selling information. Beemak offers silkscreen services and can provide turnkey point-of-purchase campaigns including design, imprinting, manufacture, collation, etc. To learn more about this display, contact Raul Scheller at POP Marketplace, Booth 7666; or Call 800-421-4393.
FLOJOS FOOTWEAR. This display holds approximately 32 facings of beach sandels and is constructed completely without fasteners. The shelves on the ends act as keys to lock all of the components together. The unit creates a Flojos branded department within beach and sporting apparel stores. Warm, light colored wood tones allow the bright Flojos graphics to stand out. Created by Santa Cruz Industries, P.O. Box 37, Santa Cruz, CA 95063.
The Men’s Wearhouse Display Offers Apparel For Rent
The Men’s Wearhouse needed a way to introduce a new product line and also a new concept; apparel for rent. The program displays merchandise in very attractive graphics and was to be used at the store level and also at local wedding and formal wear trade shows. The product had to be shown in a display that was very portable and very easy to setup without any tools or help. The display selected was BannerUp™ a versatile, roll-able banner holder which sets up in less than 2 minutes, travels easily and protects the high quality graphics in the process. The Men’s Wearhouse uses a combination of two 36" wide units and one center unit of 48" in width. All may be extended to five different heights of over eight and a half feet. Shown is one of the side banners of the three unit system. The BannerUp display for the Men's Wearhouse was created by Mark Bric, 4740 Chudoba Parkway, Prince George, VA 23875.
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