Gymboree Launches Boutique-Style Baby Gift Concept
The Gymboree Corporation is launching Janie and Jack, its new specialty retail concept offering distinctive baby apparel, accessories and gifts with a hand-made, luxurious quality.
The Janie and Jack concept will target the roughly $2 billion newborn specialty gift and apparel market with the opening of 11 U.S. retail shops and an online shop. Janie and Jack shops have a distinctly “boutique” feel, but will offer every convenience of a national specialty store. Stores have a vintage mercantile appearance, with wainscoting, tin ceilings and clothing armoires. The shopping experience is personalized and friendly, with knowledgeable staff available and special touches such as carefully selected gift wrap.
“Our aim is to provide beautiful clothing and accessories that will truly celebrate the homecoming of each special baby,” said Beverly Stern, Senior V.P. and General Merchandise Manager.
Target & Woolrich To Offer Exclusive Home Products
Target Stores are introducing Woolrich Home, an exclusive line of bedding, blankets, and home accents manufactured by Woolrich, at all Target stores nationwide.
“Woolrich is a wonderful addition to our current selection of home merchandise,” said Sandi Doyle, V.P., Merchandising for Target Stores. “The Woolrich partnership with Target is based on the respective strengths of each company,” added Dennis Marxen, Director of Licensing for Woolrich.
Target is known for its assortment of unique and exclusive merchandise, and the new Woolrich line reinforces this commitment.
Kmart And Joe Boxer Unveil New Line Of Apparel And Home Furnishings
Joe Boxer, a division of Windsong Alliance, has unveiled a new assortment of branded merchandise at Kmart as part of a joint partnership between the two companies. The Joe Boxer brand at Kmart offers six categories of products including apparel for women, men, kids, toddlers and infants; a collection of limited edition Joe Boxer-themed home goods and an array of fashion accessories.
“Our marketing and design teams have worked diligently to ensure that the core DNA of the brand is communicated through the design, packaging, overall marketing and, most importantly, quality of the new product,” said Bill Sweedler, CEO of Windsong Alliance.
A multi-faceted marketing campaign includes in-store displays, which reflect the brand’s personality; television and print advertising. An in-store promotion allows customers to win a mini Joe Boxer fridge.
Fossil Introduces Spot Watch
Fossil has introduced a watch featuring Microsoft Smart Personal Objects Technology (SPOT).
SPOT-based watches have enhanced timekeeping features such as automatic time-adjustment based on location. In addition, the watches display personalized Web content using Microsoft’s new DirectBand wireless technology.
Siemens Creates Fashion Phone Category
To stimulate growth in the mobile phone market, the Siemens Mobile Group has created a collection of personal communication devices in radically different wearable designs.
XELIBRI accessories will be sold over new channels such as department stores and fashion retailers. They will be marketed as fashion items with two collections per year.
Thorco Industries, Inc., Lamar, MO., will be showing this new 4-tier softlines Table. This attractive merchandiser is constructed of 1" x 2" powder coated steel tubing and 1" particle board shelves finished in Melamine laminate with a t-molding edge. The fixture is completely mobile, rolling on 4 heavy-duty locking casters. A convenient, slide out mini-shelf under the top tier makes folding the merchandise quick and easy. It is available as a custom order only. This design can be spaced in a variety of frame colors and shelf finishes. To learn more about this display, contact Perry Ankerson at Globalshop, Booth 1818; or call 888-484-6726.
Beemak Plastics, Inc., Rancho Dominquez, CA, will be showing this Jax Eyewear Display which has been customized with brand identity and selling information. Beemak offers silkscreen services and can provide turnkey point of purchase campaigns including design, imprinting, manufacture, collation. To learn more about this display, contact Raul Scheller at GlobalShop Booth 171; or call 800-421-4393.
Adidas Golf Apparel Fixture Program. This program is an initiative by Adidas to refresh and reposition the product line in golf and sport with a program that can be customized store-by-store. A variety of components can be mixed and matched to produce high end fixtures that fit the various retail environment sizes, best selling products, traffic patterns and seasonal selling cycles. The displays regardless of the store size or number of fixtures used. Created by The Niven Marketing Group, 745 Birginal Dr., Bensenville, IL 60106.
OXFORD 6-60 360 DEGREE DISPLAY. This was created to be a more efficient display than the one before. This unit features shelves that can be placed anywhere with in the 60² and can rotate 360° which allows for hundreds of merchandising concepts. The display is designed to promote, allow for consumer trial and educate via the bags tag hangers. Created by Visual Marketing Inc., 154 W. Erie St., Chicago, Illinois 60610.
EASTLAND SHOE FIXTURE PROGRAM. This program was designed to create a selling environment through the use of a cohesive group of display materials. The goal was to help modernize the brand image. The oval sign, rectangle sign and shoe shelf reinforce a strong brand identity. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Red Wing Shoes Muscle Shoe Display
This Floorstand Display was developed for the retail footwear industry. The display offers boxed product for sale, shows actual samples, provides banner information for education, and features a motorized header that attracts shoppers. The header is designed to be completely freestanding, so that when the promotion ends, it can be removed and used elsewhere in the store. Despite its large size, the display can be assembled within 15 minutes. The display is an integral part of a promotional campaign that includes billboard advertising, print ads and radio spots. The graphics on the display match the other promotional selling materials. The display also achieved the goal of obtaining more retail floorspace. Overall, this display program was huge success for the client. The Red Wing Shoes Muscle Shoe Display was created by Meridian Display 162 York Avenue E., St. Paul, MN 55117.
Cruiserworks Boot Display
This display merchandises a line of premium, waterproof full-grain leather boots and accessories. This product made its debut this winter with displays designed to make the products stand out. The retail presence follows four year of online-only sales. The Cruiserworks Slatwall System and the freestanding merchandiser provided a design the captured the brand's essence. The design includes a fabricated diamond plate platform that replicates the look of chrome. The displays are adjustable by the retailer in order to regulate the product mix. The Cruiserworks Boot Display was created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610.
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