Triplets Counter Display Features Hair Accessories
Triplets needed an attention getting display to introduce its new line of hair accessories to the mass market.
This counter top display was printed one color black with high-gloss varnish as a companion to a “tower” display, increasing awareness of the product launch.
The Triplets Companion Counter Display was produced by Alpak Manufacturing Corporation, a point-of-purchase display company located in Montgomery, NY.
Henri Bendel Celebrates Release Of “Catwoman” With Exclusive Merchandise
Warner Bros. Consumer Products has joined forces with the distinguished fashion institution, Henri Bendel, to celebrate the release of the film, Catwoman, starring Halle Berry.
Keeping with Catwoman’s sexy style, Henri Bendel will carry an exclusive selection of apparel and accessories inspired by the film. The store windows will also convey a Catwoman theme. “The sleek, powerful and feminine feel of this film is a perfect fit for Henri Bendel and our customers,” said Ed Burstell, V.P., Henri Bendel.
Discount Stores Increasing Fashion Sales
Discount stores are reaching an increasing number of key consumer groups for fashion purchases according to the “Customer Focus 2004: Discount Store” study, conducted by Vertis. The study shows that more Generation X women (ages 28-39) are shopping at discount stores, reflecting a 25% increase in the audience’s tendency to make their fashion purchases through this channel.
“In most categories, discount stores have grabbed Generation X purchases more than any other type of store,” said Therese Mulvey, V.P., Marketing Research at Vertis. “The trend with fashion purchases has also continued to grow among Generation Y men (ages 18-27), from 15% in 2002 to 25% in 2004.” Since 2002, Vertis has reported an 11% increase in discount store fashion purchases made by upscale women.
Additional findings of the study include: 34% of Generation X women report they shop at discount stores for fashion purchases; Price is a leading motivator in the Generation X purchase decision; 15% of women with household incomes of $100,000 or more shop discount stores for fashion items (an 11% increase over fashion purchases by upscale women in 2002); Upscale women are shopping less at upscale department stores and through catalogs, turning more toward discount stores to make their fashion purchases; 25% of Generation Y men make their fashion-related purchases at discount stores (a 10% increase over 2002).
Casual Footwear Sales On The Rise
Dollar sales of dress footwear for women and men are down 5% and 9% respectively, versus the same time a year ago, according to a recent report by the NPD Group about the changing footwear industry. In contrast, dollar sales for casual shoes for women and men are up 11 and 22% respectively for the same period.
“The term, ‘casual’ has become a buzzword in today’s market,” said Marshal Cohen, NPD Chief Industry Analyst. “Any style that is categorized as ‘dressy’ is suffering these days. Dress, evening shoes and dress casual options are all showing negative growth from last year. Shoe shoppers want comfort and versatility-footwear that can take them from the office to dinner out, without a change.”
PUMA Hits The Streets In True Crime: Streets of LA
PUMA recently partnered with Activision, Inc. to take part in the driving and action game, “True Crime: Streets of L.A.” As part of the relationship, PUMA has “outfitted” various characters in the game, including the game’s star Nick Kang.
“Video gaming is a phenomena with a diverse appeal. From the skate kids, to the hipsters and fashionistas, gaming is the common denominator to a widespread audience, and a distinctive medium for PUMA to utilize to interact with consumers,” said Barney Waters, Marketing Director for PUMA North America.
PUMA is showcased in various avenues throughout the game. “True Crime: Streets of L.A.” features more than 240 square miles of a digitally depicted Los Angeles, including Santa Monica's 3rd Street Promenade, which is home to the PUMA store. Billboards displaying PUMA retail advertisements are dispersed throughout the virtual city where players are sent on various missions including the heist of a truck filled with counterfeit PUMA gear.
“The PUMA brand is well aligned with the urban lifestyle portrayed in True Crime: Streets of L.A.,” said Dave Anderson, Director of Licensing and Business Development for Activision.
Fans could get exclusive pre-release access to “True Crime: Streets of L.A.” in a special kiosk at the PUMA Flagship store in Santa Monica.
Visual Marketing Inc. will be showing this custom Maui Jim display. This display took an old world approach to its construction and each unit is handmade by a custom furniture artisan. The interior of the display offers a large clean pallet for custom merchandising options and the base offers a large and secure storage area. Two different sizes of showcase allow for placement in large and small retail environments without sacrificing the aesthetics of the display. To learn more about this display, contact Richard J. Gausselin at Global Shop, Booth 565l; or call 800-662-8640.
Thorco, Lamar, MO, will be showing this 4-tier softlines table at GlobalShop. The merchandiser is constructed of l" x 2" powder coated steel tubing and l" particle board shelves finished in melamine laminated with a T-molding edge. The fixture is completely mobile, rolling on 4 heavy-duty locking casters. A convenient slide out mini-shelf under the top tier makes folding merchandise quick and easy. It is available as a custom order only and this design can be speced in a variety of frame colors and shelf finishes. To learn more about this display, contact Perry Ankerson at Global Shop, Booth 26l3; or call 888-484-6726.
TYR SPORT GOGGLE DISPLAY. This display was developed specifically as a portable and compact tool for use by product sales reps presenting to retail locations. The display is unique to TYR. Created by Rapid Displays, 4300W.47th Street, Chicago, IL 60632-4476.
MAUI JIM DISPLAY. The construction of this display takes an old world approach and each unit is handmade by a custom furniture artisan. The interior of the display offers a large, clean pallet for custom merchandising options and the base has a large, secure storage area. There are two sizes of the showcase for placement in large and small retail environments. Created by Visual Marketing Inc., 154 West Erie St., Chicago, IL 60610.
Cable Car Eyewear Preview Eyewear Display
This display promotes Cable Car's "Preview Eyewear" in a way that makes the product stand out "one by one" instead of stacked one behind the other. This was achieved through the use of smaller temple holes and without the use of nosepieces, a requirement set forth by the client. The structural display was designed without "extra" non-corrugated components and was designed with interchangeable headers and footers for upcoming promotions. The display is 20 inches wide by 69 inches high by 20 inches deep and the merchandiser holds l08 pairs of Cable Car Preview Eyewear glasses. All pieces were diecut and assembled into a shipper with an instruction sheet and shipped to the client for preloading of product. The Cable Car Eyewear Preview Eyewear Display was created by Meridian Display and Merchandising, 162 York Avenue East, Saint Paul, Minnesota 55117.
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