Digital Signs Increase Sales At Hipwear
Hipwear, an upscale retail store in San Jose, CA, is using high impact video messaging targeting potential customers walking by store windows and browsing in the store.
With the advent of inexpensive video monitors such as flat panel LCD screens and plasma displays, retailers such as Hipwear have the opportunity to use high impact TV style advertising to turn store browsers into paying customers.
“Imagine the ability to lower the price of an item at the drop of a hat and advertise it immediately, or run ads inside a store that target a demographic based on the time of day or day of the week,” said Jay McCarthy, Founder and President of the 3rd Bird Media Group, the digital signage company based in Northern CA, which produced the system for Hipwear.
Dr. Martens Display Reflects New Brand Image
Dr. Martens wanted to reconnect with a new generation of consumers as well as reach out to a broader audience.
Opolis Design, Portland, OR, created the Original Since campaign, which abandoned the Dr. Martens boot as a symbol of youth rebellion and turned it into a symbol of youth empowerment. It recast Dr. Martens brand assets in a way that was more relevant to today’s young consumers. The campaign profiles young, creative opinion leaders, with their birth date scrawled across their image. Above the date are the words “Original Since”. Rather than using professional models, Opolis cast real individuals off the street to add a level of authenticity.
The concept was applied across an array of branding initiatives including a global POS package.
Pony & Snoop Dogg Present Doggy Biscuitz Footwear
Pony International is partnering with rapper and entertainment icon Snoop Dogg, for the development of the Snoop Dogg Doggy Biscuitz footwear collection.
The Doggy Biscuitz line is a creative fusion of Snoop’s west coast street culture style with classic Pony design.
The footwear line is reflective of Snoop Dogg’s lifestyle with shoes to match all aspects of his talent and interests including everyday wear, athletic/basketball inspired, casual shoe and bandana print slippers.
Pony International is promoting the Doggy Biscuitz footwear collection with special point-of-purchase standees, window stickers, and placques.
iStep F.I.T. Digital Foot Scanner Introduced
Apex Foot Health Industries has introduced the iStep F.I.T., a new digital foot scanner, which measures foot length, width, arch type and pressure points and helps retailers identify ideal footwear for their customers.
The iStep F.I.T. uses patented Footwear Integration Technology to accurately measure and analyze the foot and then recommends the best shoes and inserts available in the store for a customer.
Retailers can customize the iStep F.I.T. for their inventory in minutes. Customers can print a copy of their individualized test or have it e-mailed through iStep’s “one click” mail feature.
“Never before have retailers had access to such a powerful tool to draw people into their store, increase customer satisfaction and generate additional sales,” said Larry Schwartz, President of Apex.
Dry Cleaning Kiosks Placed In Supermarkets
eAnytime Kiosks has entered into a partnership with Crystal Resort Cleaners to place its large capacity 78"W x 33"D x 80"H 24/7 computerized self-service Cleaning Service Stations (CSS) in King Sooper Supermarket stores, replacing staffed facilities.
In addition to dry cleaning convenience, supermarket customers enjoy competitive pricing and receive a discount when a supermarket “loyalty” card is scanned.
eAnytime dry cleaning kiosks, which parallel ATM and U-SCAN stations, feature LCD touchscreens, Intel Pentium IV computers and wireless communications for processing credit/debit cards.
eAnytime Kiosks also fields 24/7 computerized Photo Stations, Prescription Stations, Money Order Stations, DVD Rental Stations, Food Stations and Floral Stations.
Thorco Industries, Inc., Lamar, MO will be showing these coordinated, versatile softlines fixtures which are constructed of wire grid, metal tubing and particle board overlaid with pressure-sensitive laminate and plastic "T" molding edges. Each fixture sits on locking heavy-duty casters for mobility and can be customized with product specific graphics and pricing. There are three designs currently available: a 36" wide vertical merchandiser, a 48" wide vertical merchandiser and a 48" wide 4-tiered table with hidden pull-out garment folding shelf. To learn more about these displays, contact Perry Ankerson, at Global Shop, Booth 26l3; or call 888-484-6726.
The Royal Promotion Group, New York City, will be showing custom fixtures developed for Jones New York’s new apparel line, Pappagallo. The whimsical yet modern design supports the brand's positioning.The table and bench create a solid foundation, while the additional signage pieces enhance the brand's presence in a busy department store space. Fixtures are a combination of lacquered wood, powder coated steel and a custom pearl iridescent acrylic. To learn more about this display program, contact Bruce Teitelbaum at Global Shop, Booth 1017; or call 2l2-246-3780.
Tadashi mPulse! EDDS (Electronic Digital Display System)
Tadashi, a leading designer in the women's apparel arena, is featuring this system in the new Tadashi Boutique in Las Vegas at the Caesars Palace Forum Shops. The System shows a video of Tadashi's Spring line of fashions to customers to WOW them as they walk into the store. The store is a great success. The Taashi mPulse! EDDS was created by IPG Imaging Professionals/Expotrans, 26845 Vista Terrace, Lake Forest, CA 92630.
Smart Care Endcap Display
This display was created to promote the company's line of shoe care products in a cost effective yet attractive display. This endcap unit was manufactured with hardwood, MDF, custom metal hooks and a screen printed Styrene header. The display organized the line of products as well as displayed them efficiently and was a highly successful in-store display resulting in increased sales and product awareness. The Smart Care Endcap Display was created by Tempo Creative Inc., 23025 N. l5th Ave., Suite 207, Phoenix, AZ 85027.
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