Dickies Launches ‘Worker Of Year’ Mobile Tour
Dickies is conducting its American Worker Of The Year Awards Mobile Tour in conjunction with Pro Bullriders, Inc. The colorful Dickies trailer will travel the nation accepting written or audio nominations at sports venues, job sites, and retailers looking for the nation’s best workers.
“We’re hitting the road to find true-blue Americans who work hard to support their families,” said Jon Ragsdale, V.P. Marketing for Dickies.
The winner will receive a 2007 Ford F150 truck, a custom BMC Chopper and a VIP stay at the Mandalay Bay in Las Vegas for the Pro Bullriders World Finals.
Target Mobile Boutique Hits The Streets
Target recently brought its newest collection by British designer Luella Bartley to the streets of New York as a traveling boutique in a trademark red, London double-decker bus.
This mobile boutique featured the launch collection of Luella Bartley, recently unveiled in Target stores as the first in a series of designer collaborations that will each appear in-store for 90-days.
The double-decker mobile store gave guests the chance to view the new collection limited-edition items.
‘JCPenney Experience’ Comes To Times Square
J.C. Penney is featuring a 15,000-sq. ft., virtual store in Times Square in New York City, to showcase its recent changes. The “JCPenney Experience” store, a showcase for its private and exclusive brands, enables shoppers to purchase the Company’s full range of merchandise at interactive kiosks.
“The JCPenney Experience will be a dramatic statement reflective of the changes taking place at JCPenney,” said Myron Ullman III, CEO. From one of the most visible and visited spots in the world, JCPenney will highlight all that is new at our company. Taken together, the full-scale branding campaign we are launching is designed to reinforce for our customers JCPenney’s commitment to offering exciting styles at smart prices in an easy, convenient shopping environment and make clear to new customers that it really is ‘all inside’ at JCPenney.
Wrangler End Cap for Wal-Mart. Capitalizing on the popularity of Wrangler clothing, the display is designed to provide maximum graphic impact apparent from its large size and thematic artwork. The objective is to introduce the new fragrance after shave rather than sell from volume. The unit is 90% "display and only 10% function. The unit is precisely designed to fill the footprint of the gondola as an EndCap at Wal-Mart. Created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134
Timberland Tabletop Display
This cost effective, branded seasonal display provided an impactful footwear message and a compact footprint to launch the SmartWool Footwear, specifically the Power Lounger product category. This display offered the flexibility of highlighting the footwear on slatwall or table top and also communicated the footwear message by the use of double-sided graphics and authentic footwear materials, such as actual laces. The Timberland Display was created by WL Concepts & Production, Inc., 599 Jerusalem Avenue, Uniondale, N.Y. 11553.
Back to Top
To See previous issues of Creative Fashion Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
