Wal-Mart To Be Hannah Montana Retail Headquarters
Wal-Mart Stores, together with Disney Consumer Products, will bring families affordable access to Hannah Montana merchandise and activities in 2008. Hannah Montana fans can browse Wal-Mart’s “Hannah Montana Shops” in Wal-Mart stores across the U.S. Wal-Mart will offer unique assortments of Hannah Montana-inspired products, including apparel and footwear, handbags and cosmetics, bedding, room decor, games, music and more. The new line will appeal to tweens looking for casual and athletic-inspired styles as well as accessories and decor.
“Parents and kids can depend on us for the best selection of Hannah Montana merchandise at the Wal-Mart price,” said Janet Bareis, Wal-Mart, Marketing Vice President.
“Fans will now have more access to Hannah Montana-inspired product,” said Kathy Franklin, V.P., Global Franchise Development for Disney Consumer Products.
Skechers To Launch BEBE SPORT Footwear
SKECHERS USA has signed a licensing agreement with bebe stores, inc. to market BEBE SPORT women’s footwear. The BEBE SPORT footwear launch will be supported by a campaign featuring actress Eva Longoria, the current face of BEBE SPORT.
The BEBE SPORT footwear collection is designed to appeal to the hip, sophisticated, woman who wants to look sporty and sensual. BEBE SPORT footwear will be available at BEBE SPORT stores, department stores, multi-branded footwear specialty chains and upscale footwear specialty boutiques.
“Bebe has an excellent reputation thanks to their approach of designing sophisticated yet sexy apparel to the 21- to 35-year-old woman,” said Michael Greenberg, President, SKECHERS. “They have built a store base of more than 280 locations and are broadening their scope with brand extensions.”
Motorola Launches RAZR2
Motorola, has announced a special edition of the new RAZR2, to celebrate the holiday season in style.
The signature RAZR2 form has been re-imagined in the most luxurious materials with elegant 18K gold plated accents and clothed in snake-like skin, and includes a full suite of features and accessories for consumers seeking a glamorous design.
Timberland & New Era Display
This display was developed to showcase a special 8" boot and hat designed in partnership with New Era, for Timberland. The fixture's “museum cube” appearance conveys a premium message and the dramatic black graphic is consistent with the Timberland brand's advertising. The unit was engineered for both tabletop and slatwall applications. The minimalist look afforded maximum focus on the featured product. The plexi edges are flame polished giving the cube the look of glass, but is less costly and lighter in weight. The display, targeted to the urban consumer, allows Timberland to launch new footwear styles with designated and secured retail real estate. This display was created by WL Concepts & Production Inc., 599 Jerusalem Avenue, Uniondale, NY 11553.
Concrete Jungle Flagship Store Fixtures
Concrete Jungle opened its flagship store with fixtures made of steel tubing and sheet metal with a clear coating, to allow the character of the steel to show through. Weld marks add to the industrial feel of the pieces. Wood, glass and concrete blocks were also used in the construction of these fixtures. The Concrete Jungle Displays was able to match the look of their flagship store to the raw, urban feel of their brand. The Concrete Jungle Flagship Store Fixtures were created by Metaline Displays, 101 North Feltus Street, South Amboy, NJ 08879.
Alpak Display Group offers its PDQ line of stock displays, a new line used in Wal-Mart, Target and K-Mart. Beginning with a 12" width, the PDQ's are12" x 12 x 6" or 30" x 12" x 12" or 16". This PDQ held fashion watches for "J.Lo". The printing is l-color rubber plate with a variety of tinting and screening to achieve a complex, textured high-end look. The first run was for 2000 units and was completed within 10 working days from artwork. The display shipped pre-loaded with product and included corrugated fillers to prevent movement of watches during shipment. Plain white Alpak Stock Displays can ship within 48 hours. For more information, contact Jason Taub, Vice President, Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Creoh Displays offers a low cost, sturdy display that is easy to assemble. This unit was used for Paris Accessories for their winter wear, gloves and scarves. This display ships flat in one carton, providing all the elements needed in one box. For more information, contact Creoh Displays, 246 Seigel Street, Brooklyn, NY 11206.
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